Cannabis beverages include THC, hemp-THC, and CBD drinks designed for relaxation and social occasions. The brands here include Recess, Cann, Trip CBD, Wyld, BRĒZ, and Day One Beverage. Many position themselves as an alternative to alcohol for stressed professionals and sober-curious adults. This is a tightly regulated category, so advertising rules shape the creative. Studying these brands shows how they communicate effects, dosing, and lifestyle without crossing platform lines.
BREZ (drinkbrez.com) is a West Palm Beach-based functional beverage brand founded in 2023 by Aaron Nosbisch. It blends hemp-derived THC with Lion's Mane mushrooms to create a clear-headed, alcohol-free social tonic sold DTC nationwide.
Cann is an LA-based low-dose THC+CBD social tonic co-founded in 2019 by Jake Bullock and Luke Anderson (both ex-Bain & Company). Each 8oz can contains 2mg THC and 4mg CBD — designed to deliver a mild social buzz equivalent to one glass of wine. With $32M raised and celebrity investors including Gwyneth Paltrow and Rebel Wilson, it is the leading cannabis beverage brand in the US.
Day One Beverage (drinkdayone.com) makes zero-calorie CBD-infused sparkling water with real fruit juice. The brand targets health-conscious and sober-curious consumers seeking a daily functional hydration option with 20mg broad-spectrum hemp CBD per can. Also searched as Day.
Hi-Fi Hops is a Lagunitas Brewing (Heineken) cannabis sparkling water launched in 2018 in partnership with AbsoluteXtracts. Dry-hopped like an IPA with Yakima Valley hops, it delivers zero calories, zero alcohol, and either 5mg THC/5mg CBD or 10mg THC per can, available at licensed California and Colorado dispensaries. Also searched as Hi-Fi.
Mood is an LA-founded cannabis beverage brand offering hemp-derived THC and CBD sodas and seltzers in 5mg and 10mg variants. Using nano-emulsion for fast onset, their federally legal formulas ship nationwide. With 600,000+ customers and 50+ US farm partners, Mood is one of the fastest-growing hemp beverage brands. Also searched as Mood.
Pamos is a California-born premium cannabis cocktail brand founded in 2021 by David Mukpo. Offering non-alcoholic THC and CBD spirits and ready-to-drink cocktails in 2mg, 5mg, and 10mg dosing tiers, Pamos distributes through traditional alcohol retail channels including Total Wine and Spec's—a first for hemp cannabis beverages.
Recess is a New York-based CBD-infused sparkling water and adaptogen brand founded in 2018 by Benjamin Witte. It pioneered the now-ubiquitous pastel calm-brand aesthetic in functional beverages and built a substantial DTC audience through Instagram-first marketing. Its "stress index" real-time campaigns linked product to current events (elections, work stress).
TRIP is a UK-based functional wellness drinks brand founded in 2019 by Olivia Ferdi and Daniel Khoury — a husband-and-wife team who discovered CBD as a recovery and stress tool and launched what became the UK's number one CBD brand (Nielsen). TRIP entered the market as a lightly sparkling CBD-infused drink before evolving its portfolio to include a Mindful Blend (Lion's Mane 100mg, Magnesium 120mg, Ashwagandha 100mg) that expands appeal to audiences in markets where CBD regulation is restrictive or where consumers prioritize functional ingredients over cannabinoids. The brand became a TikTok UK phenomenon in 2023–24, generating organic traction through authentic wellness content that aligned perfectly with platform trends around anxiety, cortisol, and stress management. TRIP holds 88% of the UK CBD drinks market and is positioned as the fastest-growing soft drinks brand in Britain.
Trip was founded in 2019 by Olivia Ferdi and Daniel Khoury after Daniel's sports injury introduced them to CBD. The couple left legal careers to build the brand, which became the UK's best-selling CBD drinks brand by 2023. Trip has expanded into the US via Target and Whole Foods and now positions itself as a broader functional wellness drink. Also searched as Trip.
Wyld is an Oregon-founded cannabis edibles brand established in 2016, producing real-fruit gummies and sparkling water infused with cannabis. Consistently ranked among the top 3 cannabis edible brands nationally, Wyld differentiates on real-fruit ingredients (no artificial flavours) and a Pacific Northwest outdoor lifestyle identity. Now licensed across multiple US states.
The dominant angle is replacement: a calmer, hangover-free way to unwind. Recess and Trip CBD speak to stress-prone urban adults looking for calm. Cann pitches a mild, low-dose social drink instead of alcohol. BRĒZ frames its hemp-THC drinks as a hangover-free option for social occasions, and Day One Beverage targets sober-curious adults with CBD sparkling drinks. Wyld highlights real fruit and consistent dosing. Creative leans on lifestyle imagery: gatherings, evenings, patios, and bright can design. Copy tends to stay careful and avoids medical claims. Many brands emphasize flavor, ingredients, and dosing consistency over strong effect promises. Because paid platforms limit cannabis advertising, brands often lean on content, email, and organic social, so what you see in ads is the part that fits platform policies.
Notice the language. Check how brands describe effects, which words they avoid, and how they position THC versus CBD or hemp. Compare the occasions shown: after work, social events, or replacing a drink. Study the packaging and flavor storytelling, since cans and taste are often the main visual. Look at how dosing is communicated, because consistency is a trust signal for new buyers. Also review the offers and destinations. Some ads lead to direct sales, others to store locators. Long-running creatives tell you which framing is safe and effective, while differences between brands highlight open positioning. Save the ads you find into a swipe file, tag them by angle, hook, and format, and revisit them monthly. Patterns that repeat across several brands are safer bets than a single standout ad, and they point to angles worth testing first.
Collect the cannabis and CBD beverage ads that run longest and sort them by occasion: unwinding after work, a social evening, or replacing alcohol. Pick the occasion your product fits and build creative around the moment, not the compound. Stay conservative with claims. Note how Recess, Cann, and Day One describe the experience and where they stop, then write copy that is clear about dosing and ingredients without implying treatment. Test flavor-led and lifestyle-led visuals against each other, since can design carries a lot of weight. Finally, confirm current platform and local rules before launching, because policies differ by platform and region and can change. Review results after a few weeks, keep the hooks that hold attention, and retire the ones that fade, so each round of tests starts from what you have already learned.
The directory includes Recess, Cann, Trip CBD, Wyld, BRĒZ, and Day One Beverage. They cover CBD, hemp-THC, and cannabis-infused drinks. Search the brand in AdLibrary to see its active and past ads across platforms, then compare the hooks, formats, and offers side by side before planning your own creative tests.
Many frame their drinks as a lighter, hangover-free social option. Cann and BRĒZ speak to adults who want an alternative to alcohol, and Day One targets sober-curious drinkers. Filter by how long an ad has run to spot likely winners, and note the format and opening line, since those usually reveal what the brand has already validated with spend.
Platform rules are strict and change over time, so check current policies. Studying live ads shows how brands phrase creative to stay within what each platform allows. Save the examples that stand out into a swipe file and tag them by angle, so you can compare patterns across brands instead of copying a single ad.
Lifestyle photography, flavor-led can shots, and short videos of social moments are common. Brands such as Recess and Trip CBD lean on calm and relaxation themes. Remember that ads show messaging, not results, so treat what you see as a source of hypotheses to test rather than proof of what performs for that brand.
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