Cannabis flower brands operate under some of the tightest advertising rules in any category. This directory includes multi-state operators like Trulieve, Cresco Labs and Verano, vertically integrated growers such as Glass House Brands, and culture-led labels like Houseplant, Pure Beauty, Old Pal and Sundae School. Cornbread Hemp adds a hemp angle. Studying their ads shows how brands build identity, drive store visits and educate buyers when direct product promotion is limited, which is a useful lesson for any marketer in a restricted vertical.
AYR Wellness is a Miami-based publicly traded multi-state cannabis operator (AYRWF on OTC) founded by Jonathan Sandelman in 2017. Built through acquisitions in limited-license states, AYR operates dispensaries across Florida, Pennsylvania, New Jersey, and several other states, positioning cannabis retail around wellness and everyday wellbeing. Also searched as AYR.
Caliva is a San Jose-founded vertically integrated cannabis company backed by celebrity entrepreneur Jay-Z, who serves as Chief Visionary Officer. Operating licensed cultivation, manufacturing, and retail dispensaries in California, Caliva offers premium flower, vapes, and edibles with same-day delivery across the Bay Area.
Cornbread Hemp (cornbreadhemp.com) is a Louisville, KY-based CBD company founded in 2019 by journalist Jim Higdon and attorney Eric Zipperle. It produces USDA-certified organic, full-spectrum CBD oil extracted solely from hemp flower — not stems or stalks. Also searched as Cornbread.
Cresco Labs is a Chicago-founded multi-state cannabis operator established in 2013 by Charlie Bachtell and Joe Caltabiano. Uniquely focused on wholesale brand distribution, Cresco's portfolio includes Mindy's Edibles (chef-crafted by Mindy Segal), Good News, and Remedi, sold through both owned dispensaries and third-party retailers across multiple states. Also searched as Cresco.
Garden Society is a California cannabis brand founded in 2016 by Erin Gore and Karli Warner in Sonoma County. A certified B-Corporation with a mission to promote women's health and wellness through responsible cannabis use, it offers botanical-inspired edibles and pre-rolls with Sonoma wine-country aesthetics. Expanded to Ohio in 2023. Also searched as Garden.
Glass House Brands is a vertically integrated California cannabis company founded in 2018 by Kyle Kazan and Graham Farrar. It operates a 5.5 million square foot greenhouse in Ventura County — one of North America's largest — producing cannabis at scale for its own retail stores and wholesale. It is publicly traded (GLASF) and operates multiple consumer brands. Also searched as Glass House.
Houseplant is a cannabis and homeware brand co-founded by Seth Rogen and Evan Goldberg in 2019. Available in California for cannabis and internationally for its homeware line (mid-century modern ashtrays, lighters, lamps, and vinyl records), Houseplant uses Seth Rogen's personal social media as its primary marketing channel and his genuine cannabis enthusiasm as authentic brand positioning.
Lowell Farms is a California cannabis brand founded in 2016 in San Francisco, offering organically farmed flower and pre-rolls with distinctive 1960s Americana branding. It operates the Lowell Cafe in Los Angeles — widely recognised as the world's first cannabis restaurant — and packages pre-rolls in premium book-style cases designed as collectible objects. Also searched as Lowell.
Mood (mood.com) was founded in 2022 by Jake Antifaev and David Charles. The brand operates as an online ecommerce dispensary selling hemp-derived THC, THCA, and Delta-9 products, built around the DTC model with 200+ team members.
NUG Inc is an Oakland-founded vertically integrated California cannabis company established in 2014. Operating an equity-owned dispensary and California's first licensed cannabis consumption lounge, NUG grows premium cannabis in an Oakland indoor facility and distributes its own vapes, flower, concentrates, and edibles across California. Also searched as Nug.
Old Pal is a Los Angeles cannabis brand founded in 2018 by Rusty Wilenkin, built around social sharing and accessibility. With retro 1970s Americana branding and a Provisions ready-to-roll product format designed for group consumption, Old Pal positions itself as the approachable, affordable cannabis brand for casual social consumers across California, Arizona, Colorado, and Nevada.
Pure Beauty is a Los Angeles cannabis brand founded in 2018, known for its stark minimalist packaging, gender-neutral positioning, and sustainably grown California flower. Founded by Imelda Walavalkar and Mindy C. Bissell, it operates a flagship retail location and distributes through California licensed dispensaries, with strong editorial press in Vogue and the New York Times.
Trulieve is a Quincy, Florida-founded multi-state cannabis operator established in 2016 by CEO Kim Rivers. With the highest market share in Florida's medical cannabis program and over 100 dispensary locations nationally, Trulieve is one of the largest US cannabis companies by revenue, trading publicly on the CSE (TRUL).
Verano is a Chicago-founded multi-state cannabis operator established in 2015 by George Archos. Trading on the CSE (VRNO), Verano differentiates through premium product quality and upscale retail experiences. Their brand portfolio includes Verano (core premium) and Encore Draft (accessible value tier) across 15+ US states.
Platform policies restrict cannabis promotion, so many brands advertise around the product instead of the product itself. That means lifestyle imagery, merchandise, homeware, events, store openings and brand storytelling. Houseplant is a clear example, pairing cannabis with design-led home goods, while Sundae School blends cannabis with streetwear and culture. Packaging and aesthetics carry unusual weight. Pure Beauty uses stark minimalist design, Old Pal and Lowell Farms use retro Americana looks, and Garden Society builds on a mission-driven, women's wellness story. These visual identities do the job that a product demo does in other categories. Multi-state operators like Trulieve, Verano and AYR Wellness tend to promote their dispensaries, locations and customer experience, since the retail footprint is their edge. Vertically integrated growers such as Glass House Brands can emphasize cultivation, greenhouse scale and quality control. Hemp-derived brands like Cornbread Hemp often have more room to talk about farming and sourcing.
Pay attention to what these brands show instead of what they sell. Which ads rely on brand character, founder or celebrity credibility, or community? Which push education about strains, farming or sourcing? Note the difference between brand-building creative and creative that sends people to a store locator or a menu. Compare positioning across the sample. Premium operators, accessible craft brands and mission-led companies each speak to a different buyer, and the tone shifts with them. Look at how ads handle compliance: age gating language, disclaimers and careful wording around effects are good signals of what stays live. Also check the channels. Because paid reach is limited, owned content and partnerships matter. Seeing which formats a brand uses when it can run them, such as short video, photography-led statics or collab announcements, tells you how it builds demand under constraints.
Because direct promotion is restricted on major ad platforms, brands lean on lifestyle content, merchandise, store announcements and storytelling. Houseplant, Sundae School and Old Pal show how a strong identity and culture can drive attention without making explicit product claims. Browse the ads here to see which formats and wording survive platform review.
The directory includes multi-state operators like Trulieve, Cresco Labs and Verano, plus Glass House Brands, Pure Beauty, Old Pal, Garden Society, Lowell Farms, Caliva and Nug Inc. Cornbread Hemp represents hemp-derived flower and CBD. Each brand listed links to its ad history, so you can compare tone, offers and creative style across operators, craft labels and hemp brands.
They show how to build recognition when you cannot lead with product claims. Distinct packaging, a clear point of view, community and retail experience become the main differentiators, which applies to any regulated or restricted advertising vertical. Treat these examples as research on positioning, and check local laws and platform policies before running any cannabis-related campaign of your own.
Operators like Trulieve and AYR Wellness promote dispensary networks and customer experience. Craft labels like Pure Beauty and Lowell Farms promote design, farming style and personality, since they rely on a recognizable identity rather than store footprint. Comparing the two groups side by side shows how scale, regulation and brand personality change what a cannabis company chooses to say.
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