Sleep is a growth area for wellness brands. Eight Sleep sells a temperature-controlled mattress cover, Hatch and Loftie build calmer bedtime routines with smart clocks and lights, Manta Sleep offers blackout masks, Loop Earplugs and Lectrofan tackle noise, and Kokoon makes headphones designed for bed. Their ads show how to sell better rest as a daily benefit with a clear before and after. This page collects sleep aid advertisers tracked in AdLibrary so you can compare hooks, proof, and offer structures.
Beam is a wellness brand best known for CBD-infused sleep and relaxation products, including its Dream powder blend. It positions itself around sleep, stress, and recovery support sold direct-to-consumer. The brand markets primarily through its own online store and digital advertising.
Beam Organics is a CBD and functional wellness supplement brand founded in 2019 by Matt Lombardi (former professional hockey player with the New Jersey Devils and Pittsburgh Penguins organizations) and Kevin Moran (former professional baseball player in the Chicago White Sox organization). The company is based in Massachusetts and built its initial product range around full-spectrum CBD products designed for athlete recovery. Beam's breakthrough product, Dream, is a hot-cocoa-style sleep powder combining reishi mushroom, magnesium, L-theanine, melatonin, and apigenin — each ingredient targeting a different part of the sleep cycle. Dream went viral on TikTok in 2022-23, becoming one of the most-discussed sleep supplements on the platform and creating the premium sleep powder category. The brand attracted athlete investors Danica Patrick and Baker Mayfield, along with a Series A ($5M) and Series B ($10.57M) from institutional investors. A Founders Blend variant of Dream is sold DTC. Also searched as Beam.
Cove was a New York DTC wearable brand producing a $490 behind-ear device using patented vibrotactile stimulation to reduce stress and improve sleep. Backed by clinical research from Brown University and Harvard, the device was discontinued after effective September 2023, following a subscription-dependent model.
Dreem was a Paris-based sleep tech company making an EEG headband that both tracked and actively enhanced deep sleep using audio stimulation synced to slow-wave activity. Founded in 2014, it raised over $60M and served clinical trials globally before being acquired by Beacon Biosignals in 2023.
Eight Sleep makes the Pod smart mattress cover, which circulates water to heat or cool each side of the bed independently. Founded in 2014, the brand targets biohackers and performance-focused sleepers with a subscription-based sleep coaching layer on top of the hardware. Also searched as Eight.
Hatch is a Palo Alto-based sleep brand founded in 2014 by Ann Crady Weiss and Dave Weiss. The brand makes smart sunrise alarm clocks (Restore series) and the Hatch Baby Rest nightlight for infants. Hatch differentiates with a subscription sleep content platform — guided sleep routines, sounds, and meditations — creating recurring revenue beyond device hardware.
Kokoon is a London-based DTC brand making EEG-enabled headphones designed specifically for sleep — flat profile for side sleepers, with audio that intelligently fades as EEG sensors detect the transition to sleep. Founded in 2014, it raised over £1.3M on Kickstarter before partnering with Bose.
LectroFan is a white noise and sound machine brand from Adaptive Sound Technologies (ASTI), founded in 2008 in Mountain View, CA. The LectroFan lineup offers 20 unique non-looping fan and white noise sounds for sleep masking and speech privacy. The brand dominates Amazon search for white noise machines and targets insomnia, shift workers, and office privacy buyers.
Loftie is a US-based consumer electronics brand selling a smart alarm clock designed to reduce phone dependency at bedtime, featuring guided sleep and wake content. It targets consumers seeking better sleep habits through hardware rather than smartphone apps. Loftie advertises across Meta placements.
Loop Earplugs is a Belgian accessories brand founded in 2016 by Maarten Bodewes and Dimitri O in Antwerp. The brand redesigned the earplug as a fashion-forward ring-shaped accessory marketed for sleep, concerts, focus, and sensory wellness for neurodivergent individuals. Loop became one of the fastest-growing consumer accessories brands in Europe and expanded globally through DTC and Amazon. Also searched as Loop.
Mack's is a US-based brand selling earplugs for sleep, swimming, and hearing protection, offering foam, silicone, and wax-based products. It has a long-standing presence in the earplug category, sold through retail and online channels. Mack's advertises across Meta placements.
Manta Sleep is a sleep accessories brand founded in 2016 by Mark Zhang, built around the problem of imperfect sleep masks. The brand's modular eye-cup design creates complete blackout with zero eye pressure — adjustable for any sleep position. Manta has over 1 million customers and the Manta SOUND Sleep Mask was named a TIME Best Invention of 2025. Also searched as Manta.
SleepScore Labs is a Carlsbad-based joint venture between ResMed, Dr. Oz, and Pegasus Capital Advisors, offering a smartphone app that uses sonar (phone speakers + microphone) to track sleep stages without any wearable. Founded in 2016, it is one of the few non-contact sleep monitors validated against clinical polysomnography. Also searched as SleepScore.
Snooz is an ecommerce brand selling white noise machines designed with real fan-based sound generation rather than digital audio loops. The company markets its devices for both adult and nursery sleep environments. It sells primarily direct-to-consumer online, advertising across Meta placements.
VAAY is a German health and wellness brand selling CBD oils, sleep aids, and skincare products formulated with cannabinoids. It positions itself around science-backed formulations for sleep and stress, sold direct-to-consumer online and through select retailers across Europe.
Yogasleep is an ecommerce brand selling white noise machines and sleep sound devices designed to improve sleep quality by masking disruptive noise. The company, formerly known as Marpac, sells its Dohm and related product lines through direct-to-consumer and retail channels. It positions itself as a long-established name in the sleep sound machine category, advertising across Meta placements.
mindbodygreen is a wellness media brand whose shop sells science-backed supplements for sleep, gut health and overall wellbeing.
Sleep ads speak to a night-time pain point: lying awake, waking up tired, noise, light, or a hot bed. Each brand identifies one cause and offers a mechanism. Eight Sleep focuses on temperature, Manta Sleep on total darkness, Loop Earplugs and Lectrofan on noise, Hatch and Loftie on wind-down routines and screen-free mornings. Creative leans on calm, dark, soft visuals and on demonstrations that make the benefit tangible, such as a mask blocking a bright room or a device adjusting a bed. Data features in tech-forward products, where sleep scores and tracking graphs serve as proof. Social proof from tired people who now sleep better is especially powerful in this category. Trial periods and money-back guarantees address the risk of paying for a product whose benefit is felt only after several nights. Seasonal timing also matters, with surges around daylight saving changes, new year resolutions, and travel. Premium devices lean on aspiration and performance, accessories on simplicity and price.
Identify the mechanism each ad promotes: temperature, light, sound, routine, or tracking. A clear mechanism is more persuasive than a general promise of better sleep, and the best ads show it visibly. Examine the proof. Look for user testimonials, sleep data screenshots, expert endorsements, and trial guarantees. Notice how brands phrase benefits to stay on the right side of health claims. Compare price framing for high-ticket products. Brands like Eight Sleep often justify cost against the value of daily rest, using financing messages or comparisons to other wellness spending, while low-cost accessories lean on easy trial. Pay attention to lifestyle targeting. Parents, shift workers, travelers, and performance-focused professionals each get different creative, which shows how a single category fragments into distinct personas. Finally, watch which hooks last. Ads that stay live for weeks often reveal the pain point that resonates most with cold audiences.
They pick one cause of poor sleep and show a mechanism for fixing it: temperature, light, sound, or routine. Eight Sleep, Manta Sleep, Loop Earplugs, and Hatch use calm visuals, demos, and trial guarantees to lower purchase risk. Filter any brand by platform in AdLibrary to see which creative variations stay live longest.
This page includes Eight Sleep, Manta Sleep, Loop Earplugs, Hatch, Loftie, Lectrofan, Kokoon, Mack's, and more. It covers smart sleep tech, accessories for light and noise, and wellness brands. Open any brand from the grid above to review its ad history across Facebook, Instagram, and TikTok.
Common proof includes customer testimonials, sleep score data, expert endorsements, and money-back trial periods. Because benefits show up over several nights, guarantees are especially important in persuading buyers to try a new product. Compare several brands side by side to confirm a pattern repeats before you test it yourself.
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