CBD products are hemp-derived goods sold for relaxation, recovery, and personal care. The brands here include Foria Wellness, Bombay Hemp Company (BOHECO), Mood, Plain Jane, Soul CBD, and Floyd's of Leadville. Advertising is limited on major platforms, so brands lean on education, community, and creative workarounds. That makes this category a useful study in how to persuade inside tight rules, and how brand voice does the work that direct claims cannot.
Beam is a wellness brand best known for CBD-infused sleep and relaxation products, including its Dream powder blend. It positions itself around sleep, stress, and recovery support sold direct-to-consumer. The brand markets primarily through its own online store and digital advertising.
Beam Organics is a CBD and functional wellness supplement brand founded in 2019 by Matt Lombardi (former professional hockey player with the New Jersey Devils and Pittsburgh Penguins organizations) and Kevin Moran (former professional baseball player in the Chicago White Sox organization). The company is based in Massachusetts and built its initial product range around full-spectrum CBD products designed for athlete recovery. Beam's breakthrough product, Dream, is a hot-cocoa-style sleep powder combining reishi mushroom, magnesium, L-theanine, melatonin, and apigenin — each ingredient targeting a different part of the sleep cycle. Dream went viral on TikTok in 2022-23, becoming one of the most-discussed sleep supplements on the platform and creating the premium sleep powder category. The brand attracted athlete investors Danica Patrick and Baker Mayfield, along with a Series A ($5M) and Series B ($10.57M) from institutional investors. A Founders Blend variant of Dream is sold DTC. Also searched as Beam.
Bombay Hemp Company (BOHECO) is a Mumbai-based hemp brand founded in 2013 as India's first hemp company. It offers hemp-based wellness products, nutrition supplements, and sustainable hemp textiles, operating in a complex regulatory environment and educating Indian consumers about legal hemp benefits. Also searched as Bombay.
Floyd's of Leadville (floydsofleadville.com) was founded in 2016 by Floyd Landis in Leadville, CO. After hip replacement surgery and an opioid dependency following his cycling career, Landis turned to CBD for pain management and launched a brand distributed across 3,000 bike shops and 3,000 convenience stores. Also searched as Floyd's.
Foria Wellness pioneered the CBD sexual wellness category with arousal oils, suppositories, and botanical intimacy products. Founded in 2012 in Venice, CA, the brand pairs science-forward formulations with sensual branding to serve women seeking natural alternatives for pleasure and comfort. Also searched as Foria.
Ned is a Denver-based wellness brand founded in 2019 by Ret Taylor and Adriaan Zimmerman that sells full-spectrum hemp extract and adaptogen supplements. The brand grew a loyal DTC subscriber base through supply chain transparency, third-party COA publishing, and honest efficacy communication in the CBD market.
Onyx + Rose (onyxandrose.com) is a Los Angeles-based CBD brand focused on premium aesthetics and wellness positioning. The brand offers full-spectrum CBD oils, skincare, bath products, and functional mushroom products in luxury packaging, with a 100,000+ Instagram following. Also searched as Onyx.
Plain Jane (plainjane.com) was founded in April 2018 by Lindsey Holthaus and Evan Marshall in Eugene, OR. The brand pioneered the hemp CBD cigarette in the US, offering flavored hemp flower cigarettes and pre-rolls to help smokers reduce nicotine consumption. Also searched as Plain.
Soul CBD (getsoul.com) was founded in 2018 by siblings Mike Lee (professional boxer) and Angie Lee (podcaster/entrepreneur) in Los Angeles. The brand produces triple-tested CBD products including tinctures, gummies, and capsules, growing from a spare bedroom to an eight-figure business. Also searched as Soul.
Paid social is restrictive for CBD, so many brands put more weight on content than on product shots. Ads often educate about ingredients, sourcing, and lab testing, or tell a lifestyle story and let the product appear naturally within it. Angles differ by buyer. Foria Wellness speaks about pleasure and self-care. Floyd's of Leadville speaks to active people who want recovery. Soul CBD uses a celebrity-backed identity to reach younger adults. Plain Jane positions a smokable hemp product as a cigarette alternative, while BOHECO ties wellness to sustainability for an Indian audience. Because direct health claims are risky, strong ads describe a mood, a ritual, or a moment: winding down, getting ready for a ride, relaxing at the end of a day. Trust signals such as third-party testing and clear ingredient lists carry a lot of weight. Offers usually include first-order discounts, subscriptions, and sampler bundles. Reading several brands in a row quickly shows which phrases are common and which are avoided.
Notice what is not said. Compare the vocabulary across brands and you will see how advertisers avoid medical claims while still conveying benefit. That language is worth studying before you write your own copy. Look at where the ads send traffic. Some go to product pages, some to educational articles or quizzes, and some to email capture. Since paid reach is limited, owned channels matter more here than in most categories. Check how brands treat legality and regional differences. Mood and BOHECO operate in very different regulatory settings, and their messaging reflects it. Finally, watch creative that relies on community, founders, or ambassadors, because personality often substitutes for claims. Always confirm current platform rules before you reuse any phrasing, since policies change and differ by region.
This directory lists Foria Wellness, Bombay Hemp Company (BOHECO), Mood, Plain Jane, Soul CBD, and Floyd's of Leadville, among others. Each brand page shows the ads it has run. Compare ad dates and formats on each brand page to see how long a given message has stayed in market.
They lean on education, lifestyle storytelling, and trust signals such as lab testing. Copy usually describes a mood or routine rather than a medical outcome, and brands rely heavily on email and owned content. Seeing how different brands solve the same restriction is the quickest way to learn which creative approaches are realistic.
Common angles include relaxation, recovery, self-care, and replacing a less healthy habit. Brands like Floyd's of Leadville target active buyers, while Foria Wellness focuses on intimacy and pleasure. Open the brand pages to compare tone, since personality and community often carry more weight here than product claims.
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