Also known by: nakedharvestsupplements.com.au
An Australian natural supplement brand offering delicious, all-natural pre-workouts, collagen, and wellness blends designed to elevate women's health journeys.
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See all ads on AdLibrary →Naked Harvest is an Australian women's wellness supplement brand founded by Georgie and Coopa Stevenson and headquartered in Burleigh Heads, Queensland. Built on Georgie's large Instagram and TikTok following, the brand sells natural protein powders, collagen, and functional wellness products (Moon Mylk, Thrive Plant Protein) through DTC and selective health retailers, with a strictly no-refined-sugar, no-filler formulation approach. Also searched as Naked.
Naked Harvest's paid media strategy is inseparable from Georgie Stevenson's personal brand — the founder's social credibility pre-validates every product before a dollar is spent on ads. Paid campaigns amplify UGC and influencer content, using real women's results rather than clinical claims. Browse Naked Harvest's ad creative on AdLibrary to see how a founder-led supplement brand converts social trust into DTC sales.
Instagram and TikTok are the brand's native channels, where recipe content, smoothie bowls, and 'what I eat in a day' posts double as organic and paid ad formats. Facebook carries retargeting to website visitors. The brand's target audience is women 18–35 who follow wellness creators and are active in the fitness and self-care space.
Copy is warm, friend-to-friend in tone — reflecting Georgie's personal brand voice. 'Clean', 'natural', 'no nasties', and 'actually tastes good' are recurring themes. The brand leans into the aesthetic appeal of its products (pastel packaging, photogenic powders) as much as efficacy. Transparency on ingredients and a clear anti-artificial stance are brand constants.
Naked Harvest is a blueprint for founder-as-flywheel: when the founder is the brand's primary distribution channel (social audience), product launches require minimal paid investment at launch because the audience is pre-built. The risk is brand equity concentration in one person — a model that requires careful long-term de-risking as the brand scales.
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