Technology advertising spans everything from consumer electronics to enterprise software platforms. The best tech ads simplify complex products into clear, benefit-driven messages. Whether launching a new gadget or promoting a cloud platform, technology brands use product demos, comparison content, and innovation storytelling to capture attention and drive adoption.
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See all ads on AdLibrary →Actofit is a Mumbai-based wearable tech startup making the first fitness tracker built specifically for gym training. It auto-identifies over 75 exercises, counts reps and sets, and measures velocity and power using 9-axis motion sensors with ML algorithms. Founded in 2015 and funded via Indiegogo and private investors.
Airofit is a Copenhagen-based DTC brand making the world's first smart Bluetooth respiratory trainer — a mouthpiece device with adjustable breathing resistance connected to an app that prescribes progressive lung training workouts. Founded in 2016, it targets athletes, freedivers, musicians, and respiratory health patients globally.
AliveCor makes KardiaMobile, the first FDA-cleared personal ECG monitor that clips onto a smartphone and delivers a medical-grade heart rhythm reading in 30 seconds. Founded in 2010 in Mountain View by cardiologist David Albert, it detects AFib and other arrhythmias without a prescription or doctor visit.
Aloe Care Health is a medical alert technology brand selling voice-activated emergency response devices designed for aging-in-place and caregiving use cases. The company sells hardware paired with monitoring subscription plans direct-to-consumer. It advertises across Meta placements to reach caregivers and older adult consumers.
Amazon Echo Frames are smart glasses integrating Alexa voice assistant functionality with open-ear audio, sold as part of Amazon's Echo product line. The frames are designed for hands-free audio and voice control while worn like regular eyewear. They are marketed across Meta placements alongside Amazon's broader device lineup.
Uncover the secret behind high-converting Apple Watch ads. Analyze the best-performing Facebook and Instagram strategies used by top accessory retailers to drive sales.
AppliedVR is a digital therapeutics company that develops virtual reality programs for chronic pain and behavioral health treatment. Its FDA-authorized VR software is used in clinical and at-home settings as a non-drug therapy option. The company positions itself at the intersection of healthcare and immersive technology, working with health systems and payers.
Audicus is a direct-to-consumer hearing aid company offering FDA-regulated hearing devices online and through virtual audiologist support, aiming to make hearing care more affordable and accessible than traditional in-clinic providers. The brand sells subscription and one-time purchase hearing aid options shipped directly to customers. It markets heavily through digital and social advertising.
Aviron is a DTC connected rowing machine brand that differentiates from Hydrow and Concept2 by prioritizing entertainment — the rower includes access to real video games, Netflix, and YouTube alongside fitness content. Founded in 2018, it targets home fitness buyers who want engagement over meditation-style focused training.
Beddit made a thin sensor strip placed under the mattress to track sleep, heart rate, and breathing without any wearable. The Helsinki-based startup built DTC traction before Apple acquired it in 2017. The Beddit 3.5 was subsequently sold in Apple Stores before Apple wound down the hardware line.
Belkin is a long-established consumer electronics accessories manufacturer selling chargers, cables, docks, and mobile accessories, founded in 1983 and based in California. The company sells broadly through major retailers and its own site, serving both consumer and enterprise markets. It advertises across Meta placements to support ecommerce demand.
BetterMe is a Kyiv-based health and fitness app platform offering personalized workout, diet, yoga, and mental wellness plans. Founded in 2016, it has grown to over 150 million downloads through relentless Meta quiz-funnel advertising that personalizes onboarding based on body type, goal, and lifestyle inputs.
BioIntelliSense is a Denver-based medical technology company making the BioSticker and BioButton — multi-day disposable biosensor patches providing continuous vital sign monitoring for hospital-at-home and corporate wellness programs. Founded in 2017 by Dr. James Mault, it has FDA clearance and targets both clinical and consumer markets.
BioLoop is a US DTC health platform delivering quarterly at-home blood tests, AI-assisted biomarker analysis, and personalized supplement packs that adapt as results change. Targeting longevity-focused individuals and biohackers, it competes with InsideTracker and Function Health on comprehensiveness and AI personalization.
BiOptimizers is a Vancouver-based supplement brand founded by Wade Lightheart and Matt Gallant, built entirely through direct response marketing — podcast sponsorships, VSL funnels, and a robust affiliate program. Magnesium Breakthrough is their flagship product and one of the most-advertised supplements in the podcast ecosystem.
Biostrap is a Los Angeles-based DTC wearable brand offering a clinical-grade wristband and shoe-clip combo for HRV, SpO2, sleep staging, and activity tracking. Founded around 2017, it targets health practitioners, coaches, and advanced biohackers who need more accuracy than consumer fitness bands provide.
Blackrock Neurotech is a medical device company developing brain-computer interface implants used to help people with paralysis and neurological conditions control external devices and communicate through neural signals. The company has a long history in neural recording technology, working closely with research hospitals and clinical trial programs. It operates in the medical device and neurotechnology category rather than as a consumer retail brand.
Bluecube Baths is a cold plunge and recovery equipment brand selling home cold water immersion tubs, sold direct-to-consumer online. It competes within the at-home cold therapy equipment category.
boAt is India's leading consumer electronics brand for audio and wearables, founded in 2016 by Aman Gupta and Sameer Mehta. It dominates the affordable TWS, headphone, and smartwatch segments through DTC channels, Flipkart, and Amazon, backed by high-visibility sports sponsorships.
BodyFast is an intermittent fasting app offering personalized fasting schedules and tracking tools to support weight management goals. Developed by a German company, the app operates on a subscription model sold through app stores. It advertises across Meta placements to drive app downloads and subscriptions.
Bol.com is a Dutch e-commerce marketplace, one of the largest online retailers in the Netherlands and Belgium, selling a broad catalog of consumer goods including electronics, media, and household products. It operates both first-party retail and a third-party marketplace model. Bol.com advertises across Meta placements targeting mainstream online shoppers.
Bon Charge is a wellness technology brand selling red light therapy devices, blue light blocking glasses, and other biohacking-oriented products online. The Australian-founded company targets consumers interested in sleep, skin, and recovery wellness tools sold direct-to-consumer.
Bose is a long-established audio equipment manufacturer selling headphones, speakers, and sound systems for consumer, automotive, and professional markets. Founded in 1964 and based in Framingham, Massachusetts, the company sells through its own retail channels, major electronics retailers, and ecommerce. It advertises across Meta placements to support product launches and ecommerce sales.
Bose Frames are audio sunglasses and eyewear that integrate open-ear speakers into the frame, allowing users to listen to audio without covering their ears. The product is part of Bose's audio wearables line, sold direct-to-consumer and through electronics retailers. It advertises across Meta placements to reach audio and wearables shoppers.
Boult Audio is an Indian consumer electronics brand selling wireless earbuds, headphones, and smartwatches. The brand sells through e-commerce marketplaces and its own DTC site across India, advertising across Meta placements.
Brainworks is a UK neurofeedback company founded in 2007, among the first in Britain to offer the therapy clinically. Operating from London, it provides in-clinic and at-home neurofeedback using 19-sensor QEEG brain mapping for ADHD, anxiety, PTSD, autism, and depression, with sessions available 9am–9pm.
Calmigo is a wellness device brand selling a handheld device that combines breathing exercises, scent, and cooling sensations to help users manage anxiety and panic in the moment. The product is positioned as a fast-acting, non-medication tool for stress relief. It sells direct-to-consumer online.
Capillus is a Miami-based medical device company founded in 2012 that produces the first FDA-cleared laser therapy cap for hair loss in a portable baseball cap form factor. The device delivers LLLT treatment in 6 minutes daily while worn like a normal cap, and is sold both DTC/Amazon and through 5,000+ dermatology and hair restoration clinics.
CarePredict is a Sunrise, Florida AI company making the Tempo wearable for senior care — a device that learns baseline activity patterns and flags deviations that predict health events like falls, UTIs, and depression before they escalate. Founded in 2013 by Satish Movva, it sells to senior living facilities and families direct.
Catlink is a pet-tech brand selling self-cleaning, app-connected litter boxes designed to automate waste disposal and monitor cat health metrics like weight and bathroom frequency. The brand targets cat owners looking for convenience and health tracking through smart home pet devices. It sells primarily direct-to-consumer online and through major e-commerce marketplaces.
Circular Ring is a smart ring brand selling wearable devices that track sleep, activity, and recovery metrics, positioned as a lightweight alternative to smartwatches. The company sells direct-to-consumer online. It advertises across Meta placements to drive ecommerce sales.
Clearlight (infraredsauna.com) is a Sacramento-based DTC infrared sauna brand founded around 2000, known for True Wave full-spectrum heaters and aggressive low-EMF and low-ELF safety positioning. The brand is closely associated with celebrity wellness advocates including Tony Robbins and functional medicine doctors, making it a case study in authority-based health marketing.
Clearlight Saunas is a manufacturer of infrared home saunas sold direct-to-consumer and through dealer networks in the US. It offers a range of full-spectrum and traditional infrared sauna cabins targeting the at-home wellness equipment market.
CogniFit is a brain-training platform offering scientifically validated cognitive assessments and training programs used by individuals as well as researchers and healthcare providers. The company positions its technology as evidence-based cognitive health tools rather than casual brain games alone. It offers both consumer subscriptions and B2B licensing to clinical and research partners.
Coolblue is a Rotterdam-founded DTC consumer electronics retailer established in 1999 by Pieter Zwart. A Northern European benchmark for customer experience, the brand is famous for obsessive NPS-driven service, same-day delivery, and humor-led advertising campaigns that have built exceptional brand love in a highly commoditized category.
Core is a technology brand in the wellness and meditation hardware space, selling a handheld device paired with an app to guide breathing and meditation sessions. The company sells direct-to-consumer online. It advertises across Meta placements to reach wellness technology shoppers.
Cove was a New York DTC wearable brand producing a $490 behind-ear device using patented vibrotactile stimulation to reduce stress and improve sleep. Backed by clinical research from Brown University and Harvard, the device was discontinued after effective September 2023, following a subscription-dependent model.
Curable is a mental health app focused on chronic pain management, using techniques from pain reprocessing therapy, cognitive behavioral therapy, and mindfulness to help users address pain with a mind-body approach. The app is positioned at the intersection of digital health and chronic pain treatment. It operates on a subscription model.
CurrentBody is a Manchester-based beauty device brand and retailer founded in 2009 by Paul Jenkinson that operates both as a DTC manufacturer (CurrentBody Skin LED Mask, laser hair removal devices) and a curated multi-brand beauty tech retailer. The brand is known for the Rosie Huntington-Whiteley ambassador partnership and a high-AOV LED mask at $395+.
Dexcom is a medical device company that manufactures continuous glucose monitoring (CGM) systems used by people with diabetes to track blood glucose levels in real time. Based in San Diego, California, the company sells through healthcare channels, pharmacies, and direct-to-consumer programs. It advertises across Meta placements to reach diabetes management audiences.
DoFasting is a wellness app and supplement brand built around intermittent fasting, offering a fasting tracker, personalized meal plans, and workout guidance alongside branded supplements like fasting tea and greens powders. It targets people looking to manage weight and build sustainable eating habits through app-guided routines. The brand markets primarily direct-to-consumer online, with a strong presence in Meta ad placements.
Dodow is a sleep aid device brand selling a light-based metronome device designed to help users fall asleep through guided breathing. The French company sells the product direct-to-consumer online. It advertises across Meta placements to drive ecommerce sales.
Dr. Dennis Gross Skincare is a dermatologist-founded skincare brand offering treatments including peel pads, LED masks, and serums developed by Dr. Dennis Gross, a board-certified dermatologist. The brand blends clinical skincare formulation with at-home beauty-tech devices and is sold through its own site as well as major beauty retailers like Sephora. It positions itself as dermatologist-grade skincare for consumer use.
Dreem was a Paris-based sleep tech company making an EEG headband that both tracked and actively enhanced deep sleep using audio stimulation synced to slow-wave activity. Founded in 2014, it raised over $60M and served clinical trials globally before being acquired by Beacon Biosignals in 2023.
Dynamic Saunas is a manufacturer of infrared sauna cabins for home use, sold direct-to-consumer and through retail partners in the US. It offers a range of sauna sizes and styles within the at-home wellness equipment category.
Eargo is a San Jose hearing health company founded in 2010 that disrupted the traditional audiology channel with virtually invisible, rechargeable hearing aids sold DTC with remote telecare from licensed hearing professionals. After a DOJ billing investigation and settlement in 2021, the brand pivoted to the OTC hearing aid category following FDA rule changes in 2022.
Edge Theory Labs is a wellness technology brand selling PEMF and recovery devices marketed for pain relief and performance, sold direct-to-consumer online. It positions itself within the at-home recovery and biohacking equipment category.
Edge Tub, made by Edge Theory Labs, is a portable inflatable cold plunge tub weighing 25 lbs that inflates and sets up in 15 minutes without tools. Models include the Legacy, Elite, and Core, with chillers cooling water to 37°F or heating to 105°F via Wi-Fi controls. The portable format appeals to renters, travelers, and apartment dwellers locked out of permanent cold plunge solutions. Also searched as Edge.
Elevate is a brain-training app offering personalized games focused on improving reading, writing, math, and communication skills through short daily exercises. The app uses a subscription model and has been recognized in app store rankings for its design. It operates in the cognitive-training and productivity app category.
Emotiv is a neurotechnology company selling EEG headsets and brain-computer interface devices used for research, wellness, and productivity applications. Based in San Francisco, the company sells hardware and software direct-to-consumer and to research institutions. It advertises across Meta placements to reach technology and biohacking audiences.
Ergatta is a connected fitness brand selling a smart rowing machine with a game-based, competitive training platform accessed via subscription. The company sells hardware direct-to-consumer online, bundling it with ongoing content subscriptions. It advertises across Meta placements to drive hardware and subscription sales.
Euronics is a European consumer electronics retail cooperative operating stores across multiple countries, selling appliances, TVs, computers, and electronics. It functions as a buying and marketing alliance of independent electronics retailers under a shared brand. Euronics advertises across Meta placements targeting electronics shoppers.
Evie Ring is a San Francisco DTC brand making the first smart ring designed specifically for women, featuring an open-gap comfort design, menstrual cycle tracking, and hormone health insights. Launched around 2022–2023, it competes directly with Oura on category but wins on gender-specific positioning and no subscription cost. Also searched as Evie.
Expand-A-Lung is a respiratory training device brand selling handheld breathing resistance trainers marketed to athletes, swimmers, and singers seeking increased lung capacity. The company sells direct-to-consumer online. It advertises across Meta placements to reach fitness and performance audiences.
FaceGym is a London-based brand founded by Inge Theron in 2016 that created the 'facial workout' category — combining knuckling, tapping, and sculpting techniques with tools and skincare. It operates studio locations globally (Selfridges, Sephora) while selling DTC and through premium retail partners.
Fastic is an intermittent fasting app offering personalized fasting plans, meal tracking, and coaching content, developed by a German company. The app operates on a freemium subscription model sold through app stores. It advertises across Meta placements to acquire subscribers.
Fastrack is an Indian fashion accessories brand owned by Titan Company, selling watches, sunglasses, and bags aimed at a youth audience. It sells through its own retail stores, department stores, and ecommerce across India. The brand advertises across Meta placements to drive retail and online sales.
Fire-Boltt is a New Delhi-based consumer electronics brand founded in 2015 by siblings Arnav and Aayushi Kishore. It became India's fastest-growing smartwatch brand by delivering Bluetooth calling watches, TWS earbuds, and fitness trackers at sub-₹3000 price points — undercutting global rivals on specs-per-rupee.
Flowly is an LA-based NIH-backed platform using VR and heart rate variability biofeedback to treat chronic pain and anxiety. Founded by Celine Tien, it transforms HRV training from an abstract metric into a visceral experience where the virtual environment responds to the user's nervous state.
FocusCalm is a technology brand selling an EEG-based headband and app designed to train focus and relaxation through neurofeedback. The company sells the device direct-to-consumer online. It advertises across Meta placements to reach wellness technology shoppers.
Foreo is a Stockholm-based beauty tech brand founded in 2013 by Filip Sedic that makes medical-grade silicone facial cleansing devices (LUNA line) and toning devices using proprietary T-Sonic pulsation technology. Sold in Sephora, Ulta, and DTC globally, Foreo disrupted Clarisonic's bristle-based market and has grown into one of the most widely distributed beauty tech brands globally.
Freeletics is a fitness app offering AI-adapted bodyweight and strength training programs designed for workouts without gym equipment. Based in Munich, Germany, the company operates on a subscription model available through mobile app stores. It advertises across Meta placements to drive subscription sign-ups.
GE HealthCare is a global medical technology company producing imaging equipment, patient monitoring systems, and diagnostic devices, spun off from General Electric as an independent public company in 2023. It supplies hospitals and healthcare systems worldwide with equipment ranging from MRI and ultrasound machines to point-of-care monitoring. The company operates in the B2B medical device and diagnostics category.
Garmin (garmin.com) is a US GPS technology and sports watch brand founded in 1989 by Gary Burrell and Min Kao in Olathe, KS. It dominates the serious athlete wearable market with GPS-enabled Forerunner, Fenix, and Epix watches offering multi-week battery life, mapping, and advanced performance metrics.
Google (Pixel) ads showcase a powerful mix of aspirational branding and hyper-localized retail efforts. By analyzing the Google (Pixel) ad library, marketers can uncover successful strategies for high-end electronics.
HairMax is a Boca Raton hair loss technology company founded in 2000 by David Michaels that received the first FDA clearance for a laser phototherapy hair growth device in 2007. The brand's laser comb format and 20+ years of clinical use give it a heritage positioning in the LLLT hair growth category that newer helmet competitors lack.
Headspace is the meditation and mindfulness app that helped legitimize the consumer mental wellness category. Co-founded by former Buddhist monk Andy Puddicombe in 2010, it uses distinctive illustrated characters and simple guided sessions to make meditation accessible. It merged with Ginger in 2021 to form Headspace Health.
HigherDOSE is a wellness technology brand selling infrared saunas, PEMF mats, and red light therapy devices for home biohacking use. Founded in New York, it sells direct-to-consumer online and has expanded into wellness studio locations, positioning itself within the premium at-home recovery equipment category.
Hooga Health offers HG and PRO series red light therapy panels featuring 660nm and 850nm dual-chip LEDs at prices significantly below premium competitors like Joovv and PlatinumLED. The brand's Amazon-native strategy built substantial review velocity, driving organic discovery for buyers searching red light therapy on the marketplace. HSA/FSA eligibility through TrueMed is used as a pricing lever. Also searched as Hooga.
Momentous is a San Diego-based NSF-certified supplement brand founded in 2019 by Jeff Byers. It rose to prominence through a partnership with Andrew Huberman (Huberman Lab podcast), whose supplement recommendations consistently point to Momentous products. The brand sells DTC and via Amazon targeting high-performance individuals who demand third-party tested, evidence-based nutrition. Also searched as Huberman.
Ice Barrel is a cold plunge equipment brand selling barrel-shaped cold water immersion tubs for home recovery use, sold direct-to-consumer online. It operates within the growing at-home cold therapy equipment category.
Insight Timer is a meditation app offering a large library of free guided meditations, talks, and music alongside paid subscription content. The app is known for its large catalog contributed by many independent teachers, monetized through a freemium subscription model. It advertises across Meta placements to acquire new app users.
JBL is a global audio electronics brand selling headphones, speakers, and earbuds for consumer and professional use. Owned by Harman International (a Samsung subsidiary), the brand is sold through retail and e-commerce channels worldwide, advertising across Meta placements.
JNH Lifestyles is a wellness equipment brand manufacturing infrared saunas and massage chairs sold direct-to-consumer online and through retail partners. It targets the at-home wellness and recovery equipment market.
Jabra Enhance is a hearing aid brand from GN Group (parent of Jabra) offering direct-to-consumer hearing devices paired with an app for remote audiologist support and self-adjustment. It positions itself as a medically backed alternative to traditional in-office hearing aid fittings, leveraging Jabra's audio engineering heritage. The brand sells online with phone and virtual care support.
Joovv, founded in 2016 by Scott and Julie Nelson in Minneapolis, effectively created the consumer photobiomodulation (red light therapy) category through aggressive podcast sponsorships. Their modular panel system lets users scale from targeted treatment to full-body rigs. The brand is credited with normalizing $500–$2,000+ light therapy as a mainstream biohacking purchase.
Kernel is a neurotechnology company developing non-invasive brain-recording devices used for research into brain function and mental health. Its headset-based technology is aimed primarily at research institutions and clinical studies rather than general consumers. The company operates in the emerging neurotech and brain-imaging hardware category.
Kiierr is a DTC brand selling at-home laser hair growth devices marketed toward people experiencing hair thinning and hair loss. The products use low-level laser therapy technology and are positioned as a non-invasive alternative to clinical hair restoration treatments. The brand sells primarily online with heavy direct-response marketing.
Kiierr is a DTC brand selling at-home laser hair growth devices marketed toward people experiencing hair thinning and hair loss. The products use low-level laser therapy technology and are positioned as a non-invasive alternative to clinical hair restoration treatments. The brand sells primarily online with heavy direct-response marketing.
Kokoon is a London-based DTC brand making EEG-enabled headphones designed specifically for sleep — flat profile for side sleepers, with audio that intelligently fades as EEG sensors detect the transition to sleep. Founded in 2014, it raised over £1.3M on Kickstarter before partnering with Bose.
Komuso Design is a San Diego DTC brand founded by therapist couple Todd and Vanessa Steinberg, makers of The Shift — a monk-inspired pendant that slows the user's exhale to 8+ seconds to activate the vagus nerve. After a Shark Tank appearance, the brand scaled through Meta video ads and Amazon. Also searched as Komuso.
LG, a global leader in technology and home appliances, leverages targeted digital campaigns to promote its cutting-edge 2025 TV and appliance lines. Analyzing top-performing **LG ads** reveals effective strategies for high-value electronics.
Levels is a health technology company offering continuous glucose monitor-based metabolic health tracking through a companion app. It sells subscription programs direct-to-consumer online, positioning itself within the digital health and biohacking category focused on metabolic fitness.
Levels Health (levelshealth.com) is a New York-based metabolic health platform founded in 2019 that pairs CGM sensors with an AI-powered app to help non-diabetic users optimize diet, exercise, and sleep via real-time glucose data. The company grew via waitlists and podcast content marketing before opening broader access, raising over $50M from investors including a16z. Also searched as Levels.
Lexie Hearing is a South African OTC hearing aid brand founded in 2018 in Stellenbosch that entered the US market through a Walgreens retail partnership and DTC web sales. The brand differentiates with an affordability-first positioning and a rewards app that gamifies consistent hearing aid wear, earning users Lexie Dollars redeemable for accessories. Also searched as Lexie.
Lovetuner is a wellness device brand selling a small handheld breathing tool designed to produce a specific tone intended to help reduce stress and promote relaxation through guided breathing. The product is marketed as a portable, drug-free anxiety and stress management tool. It sells primarily direct-to-consumer online.
Lucyd is a smart eyewear brand selling audio glasses and blue-light glasses that combine prescription or non-prescription lenses with built-in speakers and microphones. The company sells direct-to-consumer online, positioning its products as an alternative to traditional headphones. It advertises across Meta placements to drive ecommerce sales.
Lumi Therapy is a red light therapy brand selling LED wellness devices for home use, sold direct-to-consumer online. It operates within the at-home light therapy equipment category alongside other wellness technology brands.
Lumosity is a brain-training app offering games and exercises designed by neuroscientists to challenge memory, attention, and problem-solving skills. It was one of the earlier entrants in the cognitive-training app category and offers a freemium subscription model. The brand markets primarily through digital advertising and app store presence.
LYMA is a London-based luxury wellness brand founded in 2018 by Lucy Goff, starting with pharmaceutical-grade supplements before launching the LYMA Laser in 2020 — the most expensive at-home laser skincare device ever sold to consumers at £2,000+. The brand operates at the intersection of luxury lifestyle and clinical skincare, with editorial-led awareness and a premium DTC model. Also searched as Lyma.
MDHearing is a direct-to-consumer hearing aid brand offering FDA-registered devices at lower price points than traditional clinical hearing aids, sold online without requiring an in-person audiologist visit. The company markets to older adults seeking affordable hearing correction, with support via phone and mail-in fitting. It positions itself against expensive traditional hearing aid retailers.
Masimo is an Irvine, California medical technology company that invented SET pulse oximetry — the clinical standard used in hospitals worldwide. Founded in 1989 by Joe Kiani, it entered the consumer wearable market with the W1 watch and Freedom smartwatch, leveraging clinical heritage for premium consumer positioning.
MasterClass, founded in San Francisco in 2015, is a subscription learning platform featuring courses taught by world-class celebrities and experts — Gordon Ramsay on cooking, Serena Williams on tennis, Neil Gaiman on writing. Its cinematic production quality positions it as premium entertainment and education.
MEATER is a UK-founded DTC kitchen tech brand producing the world's first truly wireless smart meat thermometer. Backed by a guided cook app with carryover cooking algorithms, MEATER grew through Kickstarter, influencer seeding among BBQ creators, and high-converting Meta video ads.
MediaMarkt is a German consumer electronics retailer, one of Europe's largest, selling computers, appliances, TVs, and electronics through big-box stores and e-commerce. It operates across multiple European countries under the MediaMarktSaturn group. MediaMarkt advertises across Meta placements targeting electronics shoppers.
Medical Guardian is a medical alert systems company selling wearable and home-based emergency response devices for seniors, paired with monitoring subscription plans. The company sells direct-to-consumer online and by phone. It advertises across Meta placements to reach caregivers and senior consumers.
Medtronic is a global medical device company manufacturing a broad range of products including cardiac devices, insulin pumps, surgical robotics, and neurostimulation systems. Founded in 1949 and headquartered in Ireland with major operations in Minnesota, it is one of the largest medical technology companies in the world. Medtronic sells primarily to hospitals and healthcare providers rather than direct to consumers.
Mellow was a Lisbon-founded smart sous vide machine featuring built-in refrigeration and Wi-Fi app control. Launched in 2014 at $399, it was the first sous vide device that could safely store raw food and begin cooking remotely — but later pivoted to a subscription model before being discontinued.
Mito Red Light (mitopro.com) makes MitoPRO series panels featuring patented ESPEO and TriChip multi-wavelength LED technology spanning 630–880nm. The brand targets data-driven biohackers who evaluate red light therapy on quantifiable irradiance output. Products are HSA/FSA eligible and priced between premium and budget tiers, filling a gap for enthusiasts who want specifications without Joovv pricing. Also searched as Mito.
Mivi is an Indian consumer electronics brand selling wireless earbuds, headphones, and audio accessories. The brand sells through e-commerce and retail channels across India, advertising across Meta placements.
Momentous is a sports nutrition and supplement brand selling protein, creatine, and recovery products formulated for athletes, often in partnership with professional sports organizations. The company sells direct-to-consumer online and through select retailers. It advertises across Meta placements to reach performance and fitness audiences.
Moonbird is an Antwerp-based DTC brand making a handheld breathing pacer that physically expands and contracts to guide slow, rhythmic breathing — no screen required. Founded in 2019 by siblings Stefanie and Michael Broes, the device targets anxiety and sleep onset, and is sold globally DTC and on Amazon.
Mount Lai is a skincare brand specializing in gua sha tools and facial massage devices rooted in traditional Chinese wellness practices, paired with complementary skincare products. The brand markets its tools as part of a holistic at-home facial care ritual. It sells primarily direct-to-consumer online and through select beauty retailers.
Muse (by InteraXon) is a Toronto-based company making an EEG meditation headband that translates brain activity into real-time audio feedback — calm mind produces peaceful sounds; a wandering mind triggers weather sounds to redirect attention. Founded in 2009, it is the leading consumer EEG meditation device globally.
MyFitnessPal is a mobile app for calorie tracking, nutrition logging, and fitness monitoring, widely used for weight management goals. Owned by Under Armour before being acquired by Francisco Partners, the app offers free and premium subscription tiers. It advertises across Meta placements to drive app downloads and subscriptions.
Native Union is a consumer electronics accessories brand selling chargers, cables, and phone cases known for their design-forward materials such as woven fabric and leather. The company sells direct-to-consumer and through retailers including Apple's own channels, positioning itself at the premium end of the accessories category. It advertises across Meta placements to reach design-conscious tech buyers.
Neuralink is an Austin-based brain-computer interface company co-founded by Elon Musk in 2016. After receiving FDA Breakthrough Device designation, it completed its first human implant in 2024. The brand operates with zero paid advertising, relying entirely on Musk's social media reach and livestreamed demos.
Neurosity is a Brooklyn-based neurotechnology startup making the Crown, an EEG headset designed for developers and knowledge workers seeking focus-state tracking and brain-computer interface development. Founded in 2018 by AJ Keller and Alex Castillo, it targets a technical biohacking audience with an open developer SDK.
Nihon Kohden is a Japanese medical electronics manufacturer producing patient monitoring systems, defibrillators, and diagnostic equipment used in hospitals worldwide. The company has a long history in the medical device industry and is recognized for ECG and neurological monitoring technology. It sells primarily to healthcare institutions rather than consumers.
Noise (GoNoise) is a Gurugram-based consumer electronics brand founded in 2014 specialising in affordable smartwatches, TWS earbuds, and fitness trackers. It consistently ranks among India's top two wearable brands by shipments, with Virat Kohli as its brand ambassador.
Nonin Medical is a medical device manufacturer specializing in pulse oximetry and patient monitoring technology used by hospitals, clinics, and emergency responders. The company is known for compact, portable oxygen saturation monitors used across clinical and field settings. It sells primarily to healthcare providers and medical distributors rather than direct to consumers.
NuFace is a San Diego beauty-tech brand founded in 2005 by Tera Peterson and Carol Cole (mother-daughter team) that produces FDA-cleared microcurrent facial toning devices sold DTC and through Sephora, Ulta, and Amazon. The Trinity device ($325-$399) is the flagship product and a leading case study in premium beauty-tech DTC marketing.
Nura (formerly Nuraphone) is a Melbourne-based DTC headphone brand that personalizes audio by measuring the unique otoacoustic emissions each ear produces — essentially learning how you hear. Founded in 2016 by Luke Campbell and Kyle Slater, it is sold exclusively DTC and on Amazon globally.
Nurecover is a recovery technology brand selling wellness devices such as compression or cold therapy equipment for home use, sold direct-to-consumer online. It positions itself within the at-home recovery and sports wellness equipment category.
Nurx is a telehealth company offering online prescriptions and home delivery for birth control, sexual health testing, and related medications. It provides virtual consultations with licensed clinicians and ships treatments directly to patients. The company operates in the digital health and telemedicine space in the United States.
NutriBullet ads showcase innovative personal blenders and kitchen technology, focusing on convenience and healthy living. Analyzing their ad library reveals a strong push for portable models and high-engagement video content across platforms.
NutriSense (nutrisense.io) is a Chicago-based metabolic health subscription founded in 2019 that pairs Abbott FreeStyle Libre CGM sensors with access to registered dietitians for personalized glucose interpretation. Unlike Levels' algorithm-only approach, NutriSense's human coaching layer is the core differentiator, appealing to buyers who want expert guidance alongside their data.
Nutrisense is a health technology company offering continuous glucose monitoring programs paired with app-based coaching to help users track metabolic health. It sells subscription-based CGM kits direct-to-consumer online, positioning itself within the digital health and metabolic wellness category.
O2 Trainer is a respiratory training device brand selling a breathing resistance trainer designed to improve lung capacity and endurance for athletes. The company sells direct-to-consumer online. It advertises across Meta placements to reach fitness and endurance sport audiences.
Omron Healthcare is a medical device manufacturer selling home health monitoring products including blood pressure monitors, nebulizers, and TENS devices. The company is a division of Japan-based Omron Corporation and sells through major retailers and pharmacies worldwide. It advertises across Meta placements to support ecommerce and retail demand.
OpenBCI is a brain-computer interface company selling open-source EEG and biosensing hardware used by researchers, developers, and hobbyists. The company sells direct-to-consumer through its own site, targeting a technical and research-oriented audience. It advertises across Meta placements to support ecommerce sales.
PMD Beauty is a beauty technology brand selling at-home skincare devices, including microdermabrasion tools, LED masks, and cleansing devices. The company positions its products as accessible alternatives to professional spa treatments, selling direct-to-consumer and through major beauty retailers. It advertises across Meta placements to drive ecommerce sales.
Pathways is a technology brand in the health-fitness space; specific product details are limited, but the brand appears to offer app or platform-based tools related to wellness or personal development. It markets primarily direct-to-consumer through digital channels.
Peak is a brain-training app offering a suite of games designed to challenge memory, focus, mental agility, and problem-solving, along with progress tracking. The app operates on a freemium subscription model and is positioned in the cognitive fitness and self-improvement app category. It markets primarily through app stores and digital advertising.
Pebble is a technology brand selling consumer electronics, including audio devices and accessories, through ecommerce and retail channels. The brand advertises across Meta placements to reach shoppers.
PetSafe is a pet products brand offering a wide range of devices including electronic fences, training collars, automatic feeders, and pet doors. The company has a long-standing presence in the pet technology category, selling through major retailers as well as its own online store. It targets pet owners seeking containment, training, and automation solutions for dogs and cats.
Petkit is a pet-tech brand offering a range of smart pet products including automatic feeders, water fountains, and self-cleaning litter boxes, often connected via a companion app. The brand targets tech-forward pet owners seeking automation and health monitoring for their pets. It sells through its own site as well as major e-commerce marketplaces.
PlatinumLED Therapy Lights (platinumtherapylights.com) makes the BIOMAX series of red light therapy panels, marketed on irradiance output superiority. The brand targets the longevity and serious biohacker community that prioritizes measurable performance metrics. BIOMAX panels feature multiple wavelengths and are positioned as the step-up from mid-tier competitors without reaching Joovv pricing.
PlatinumLED Therapy is a red light therapy device brand selling LED panels marketed for skin, muscle recovery, and wellness use at home. It operates direct-to-consumer online, competing in the growing at-home light therapy equipment category alongside other wellness technology brands.
PlatinumLED Therapy Lights is a red light therapy device brand offering LED light panels for at-home skin and recovery treatments, sold direct-to-consumer online. It competes in the wellness technology space alongside other home light therapy equipment makers.
Powerbreathe is a respiratory training device brand selling handheld inspiratory muscle training devices used by athletes and patients with breathing conditions. The UK-based company sells direct-to-consumer and through sports and health retailers. It advertises across Meta placements to reach fitness and respiratory health audiences.
Qardio is a connected health technology brand selling smart blood pressure monitors, scales, and ECG devices paired with a companion health app. The company sells direct-to-consumer online and through select retailers. It advertises across Meta placements to reach health monitoring shoppers.
Red Light Man is a red and near-infrared light therapy brand selling LED panels and devices for skin, recovery, and general wellness use. It sells direct-to-consumer online, positioning its products for consumers seeking at-home light therapy equipment.
Redwood Outdoors is a wellness equipment brand selling cold plunge tubs and outdoor sauna products for home use, sold direct-to-consumer online. It operates in the growing at-home cold therapy and sauna equipment category.
Renpho is a consumer health technology brand selling smart scales, massagers, and fitness tracking devices at accessible price points. The company sells primarily through Amazon and its own ecommerce site, targeting home health and wellness consumers. It advertises across Meta placements to drive ecommerce sales.
Renu Therapy is a San Diego-area DTC brand making handcrafted cold plunge tubs and contrast therapy systems. Their Cold Stoic and Siberian product lines feature ozone purification, strong insulation, and chilling systems. Every unit is made in California, with free US shipping and a 5-year warranty. The brand targets biohacking enthusiasts and wellness-focused consumers via influencer marketing. Also searched as Renu.
RingConn is a Shenzhen-based smart ring brand launched around 2022, offering continuous health tracking (HRV, SpO2, sleep, activity) at roughly half the price of Oura — with no monthly subscription. It targets value-conscious biohackers and is sold DTC and on Amazon globally.
Rouge Red Light Therapy is a wellness technology brand selling red and near-infrared light therapy panels for home use, targeting skin health and recovery-focused consumers. The brand sells primarily direct-to-consumer online within the at-home light therapy device category.
Samsung ads showcase a diverse, global advertising strategy across consumer electronics, mobile devices, and B2B climate solutions. Analyzing their creative trends is crucial for marketers.
Samsung Galaxy Ring is a smart ring wearable from Samsung Electronics that tracks sleep, activity, and health metrics such as heart rate, sold as part of Samsung's Galaxy wearables ecosystem. It is sold through Samsung's own retail channels and major electronics retailers. It advertises across Meta placements to support device launches.
Satechi is a consumer electronics accessories brand selling docking stations, chargers, hubs, and other peripherals designed for Apple and other computing ecosystems. The company sells through its own site as well as major retailers like Amazon, positioning products around minimalist aluminum design. It advertises across Meta placements to reach tech accessory shoppers.
Sennheiser is a German audio equipment manufacturer selling headphones, microphones, and professional audio gear for consumer and broadcast markets. Founded in 1945, the company sells through its own site, retailers, and pro audio dealers worldwide. It advertises across Meta placements to reach audio enthusiast audiences.
Sensate is a London-based DTC brand making a chest-worn vagus nerve stimulation device that uses infrasonic resonance to reduce stress and anxiety. Founded in 2017 by Harley Street clinician Stefan Chmelik, Sensate delivers 10-minute passive sessions and is sold DTC and on Amazon globally.
Silk'n is a beauty technology brand selling at-home hair removal, skin rejuvenation, and anti-aging devices using IPL and other light-based technologies. The company sells direct-to-consumer and through retail partners, targeting consumers seeking professional-style treatments at home. It advertises across Meta placements to support ecommerce sales.
Silvertree is a technology brand in the caregiving and senior health space, selling connected devices or services aimed at supporting older adults and their families. It sells direct-to-consumer, advertising across Meta placements to reach caregiver audiences.
Simple is a technology brand offering an intermittent fasting and health tracking app that provides personalized fasting schedules, meal logging, and hydration reminders. The company operates on a subscription model sold through app stores. It advertises across Meta placements to acquire app subscribers.
Sleep Cycle is a sleep tracking app that analyzes sleep patterns and wakes users during light sleep phases using smartphone sensors. The Swedish company operates on a freemium subscription model sold through app stores. It advertises across Meta placements to drive app downloads and subscriptions.
SleepScore Labs is a Carlsbad-based joint venture between ResMed, Dr. Oz, and Pegasus Capital Advisors, offering a smartphone app that uses sonar (phone speakers + microphone) to track sleep stages without any wearable. Founded in 2016, it is one of the few non-contact sleep monitors validated against clinical polysomnography. Also searched as SleepScore.
Smarty Pear is a pet-tech brand selling smart, self-cleaning litter boxes and connected pet care devices aimed at automating litter maintenance and tracking cat health data. The brand positions its products in the growing smart home pet-tech category. It sells primarily direct-to-consumer online.
Solawave is a Los Angeles beauty-tech brand founded in 2020 by Andrew Silberstein that produces a 4-in-1 face wand combining red light therapy, microcurrent, facial massage, and warming. The brand scaled explosively on TikTok and Instagram paid social at a sub-$150 price point, democratizing clinical beauty-tech modalities previously accessible only via professional devices.
Sony is a global leader in electronics and entertainment, leveraging sophisticated digital Sony ads to promote everything from noise-cancelling headphones to imaging technology.
Simpl (getsimpl.com) is a Berlin-based AI intermittent fasting tracker app offering personalized fasting schedules, meal guidance, and an AI coach. Founded around 2019, it competes in the crowded fasting app space using aggressive Meta quiz-funnel ads to drive DTC subscription conversions globally.
Sun Home Saunas is a US direct-to-consumer brand offering full-spectrum infrared, traditional barrel, and outdoor saunas for home wellness. Models like the Equinox and Eclipse feature Vitatech low-EMF heaters, VOC-tested wood, magnetic assembly, and optional red light therapy integration. Prices start around $5,999. Voted Best Home Sauna by Fortune (2026) and Forbes (2025). Also searched as Sun.
Sweat is a fitness app offering guided workout programs and training plans, originally built around trainer-led content for at-home and gym workouts. The company operates on a subscription model, selling access through its app and website. It advertises across Meta placements to acquire subscribers.
Synchron is a medical technology company developing brain-computer interface implants that allow people with paralysis to control digital devices using neural signals, delivered via a minimally invasive endovascular procedure rather than open brain surgery. The company is positioned in the emerging neurotechnology and BCI category, working with research institutions and regulators on clinical trials. It is not a direct-to-consumer retail brand.
Ten Percent Happier is a meditation and mindfulness app that grew out of a book and podcast by journalist Dan Harris, offering guided courses aimed at meditation skeptics. The app uses a subscription model sold through app stores and its own site. It advertises across Meta placements to acquire subscribers.
The Breather is a respiratory training device brand selling a handheld breathing exerciser designed to strengthen lung capacity for athletes and patients with respiratory conditions. The company sells direct-to-consumer online. It advertises across Meta placements to reach fitness and health audiences.
Theragun (TheraFace) is a product line from Therabody offering handheld facial and skincare devices that combine percussive massage, LED light therapy, and microcurrent technology for at-home use. It extends Therabody's recovery-tech brand into facial wellness and skincare, sold direct-to-consumer and through major beauty and wellness retailers. The brand markets on both performance recovery and beauty-tech positioning.
Theradome makes the LH80 PRO, an FDA-cleared laser phototherapy helmet designed to regrow hair at home. Founded by NASA biomedical engineer Tamim Hamid, the brand leans on clinical credibility and before/after evidence to sell premium DTC hardware to men and women experiencing hair loss.
ThermoWorks is a manufacturer of precision digital thermometers and temperature-monitoring devices for cooking, grilling, and food safety. Founded to serve both home cooks and professional kitchens, the brand is known among barbecue and culinary enthusiasts for accuracy-focused instant-read and wireless thermometers. It sells primarily direct-to-consumer online.
Thuma is a direct-to-consumer furniture brand known for minimalist wood bed frames and bedroom furniture. It focuses on simple, Japanese-inspired design with easy tool-free or low-tool assembly, sold primarily online. The brand emphasizes quality materials and a calm, pared-back aesthetic.
Twelve South designs premium accessories exclusively for Apple products — stands, cases, cables, and bags that blend into minimalist home and travel aesthetics. Founded in Charleston in 2009, the brand is one of a handful sold directly inside Apple retail stores globally. Also searched as Twelve.
Ultrahuman is a Bengaluru-based health optimization company offering the Ring AIR smart ring, M1 CGM patch, and blood biomarker testing. Founded in 2019, it targets performance-driven individuals and biohackers with a unified metabolic platform and has expanded globally from its Indian base.
Ultrahuman Ring is a smart ring wearable that tracks sleep, movement, and metabolic health metrics, made by health technology company Ultrahuman. The product sells direct-to-consumer through the company's website and select retail partners. It advertises across Meta placements to reach health and wellness technology shoppers.
VitalConnect is a medical technology company selling wearable biosensor patches used for continuous physiological monitoring in clinical and remote patient monitoring settings. The company sells to healthcare providers and health systems rather than direct consumer retail. It advertises across Meta placements to support its healthcare marketing.
Vue Smart Glasses is a San Francisco smart eyewear brand founded in 2016 by Aaron Rowley, raising $3M+ through Kickstarter to fund prescription-compatible smart glasses with bone-conduction audio, fitness tracking, and voice assistant access. The brand targets everyday eyeglass wearers who want smart features without a second dedicated device. Also searched as Vue.
Waking Up is a meditation and mindfulness app created by author and podcaster Sam Harris, offering guided meditation courses and philosophical content on consciousness. The app operates on a subscription model available through app stores and its website. It advertises across Meta placements to drive subscriptions.
Wearfit is a Shenzhen-based wearable brand producing low-cost fitness bands sold via Amazon and Alibaba globally. Its Wearfit Pro companion app has surpassed 10M downloads and is used across multiple OEM hardware brands, making the software layer its primary differentiator.
Weber is a well-known American manufacturer of outdoor grills, including charcoal, gas, and smart-connected grills, along with grilling accessories and the Weber app for recipes and cook tracking. Founded in 1952, the company is a longstanding leader in the backyard grilling category. It sells through major retailers as well as direct-to-consumer online.
Wellue is a health technology brand selling connected medical monitoring devices including pulse oximeters, ECG monitors, and blood pressure devices for home use. The company sells primarily through Amazon and its own ecommerce site. It advertises across Meta placements to drive ecommerce sales.
Whisker is the Auburn Hills, Michigan company behind Litter-Robot — the premium automated self-cleaning litter box that defined the category. Founded around 2000, the brand has expanded under the Whisker name to include other smart pet products. Litter-Robot sells at $500–$700+ DTC with a subscription waste drawer liner refill model.
Xiaomi is a global technology leader, specializing in smartphones, smart home devices, and consumer electronics. Our analysis provides deep insights into their high-impact Xiaomi ads and global digital advertising strategies.
Yummly is a recipe discovery and meal-planning app that offers personalized recipe recommendations, smart shopping lists, and integration with connected kitchen appliances. Owned by Whirlpool Corporation, the platform combines content and technology to help home cooks plan and prepare meals. It operates as a free app with technology and retail partnerships.
ZIIP Beauty is a Los Angeles DTC brand making a premium microcurrent facial device controlled by a companion app that delivers customized nano and microcurrent electrical treatments. Founded in 2014 by esthetician Melanie Simon and Michele McGowan, it is positioned as professional-grade facial technology for home use. Also searched as ZIIP.
Zero is a San Francisco intermittent fasting app co-founded by Digg founder Kevin Rose in 2016. It offers customizable fasting schedules, evidence-based fasting science content, and access to longevity coaches. Under CEO Mike Maser since 2018, it reached the top of the health and fitness app charts and has tracked over 35 million fasts. Also searched as Zero.
ZIIP Beauty is a beauty-tech brand selling at-home microcurrent facial devices designed to tone and firm skin, paired with a companion app for guided treatments. The brand was co-founded by esthetician Melanie Simon and markets itself as a professional-grade skincare device brand for home use. It sells direct-to-consumer online and through select beauty retailers.
Zinus is a home goods and furniture brand best known for its compressed, boxed mattresses and bed frames sold primarily online. The company built its business around direct-to-consumer, easy-to-ship furniture, expanding into other bedroom and living room products. It sells through its own site as well as major e-commerce marketplaces like Amazon.
ZOE is a health technology company offering at-home metabolic testing kits and a nutrition app that gives personalized dietary guidance based on gut microbiome and blood sugar data. Co-founded by scientists including Tim Spector, it sells subscription programs direct-to-consumer, positioning itself within the personalized nutrition and digital health category.
boAt is an Indian consumer electronics brand selling audio products including earphones, headphones, and smartwatches, along with other accessories. Founded in 2016, it sells through ecommerce marketplaces, its own online store, and retail partners across India. The brand advertises across Meta placements to drive sales.
iHealth Labs is a Shenzhen-based consumer health technology brand making connected blood pressure monitors, pulse oximeters, and thermometers. Founded around 2010 and distributed through Apple Stores, Amazon, and major retailers globally, it targets health-conscious consumers seeking affordable home health monitoring.
iRestore (by iglowlaser.com) is a Los Angeles-based hair growth technology brand founded in 2011 that produces FDA-cleared low-level laser therapy (LLLT) helmets for androgenetic alopecia. The brand's clinical trial data (51% increase in hair count) serves as the primary advertising claim, and it holds strong Amazon bestseller status in the hair growth device category.
iRhythm is a medical technology company known for its Zio wearable cardiac monitoring patches, used to detect irregular heart rhythms through ambulatory ECG monitoring. The company works primarily with healthcare providers and health systems. It advertises across Meta placements to support its healthcare marketing.
iRhythm Technologies is a medical technology company selling cardiac monitoring devices and remote diagnostic services, best known for its Zio patch heart monitor. The company works with healthcare providers and health systems rather than direct consumer retail. It advertises across Meta placements to support awareness and referral campaigns.
High-performing tech ads lead with the user benefit, not the technical specification. Product launch campaigns build anticipation with teaser content and countdown sequences. Comparison ads that position against competitors are common in mature categories like smartphones and laptops. For B2B tech, case studies and ROI calculators serve as high-converting ad destinations.
YouTube pre-roll and in-stream ads are key channels for product demos and unboxing content. Search ads capture high-intent buyers comparing products. Social media ads drive awareness with lifestyle-oriented content that shows products in everyday use. Technology brands that master the full-funnel approach — from awareness through consideration to purchase — consistently outperform single-channel advertisers.
The best tech ads simplify complex products into clear benefits. Product demos, comparison ads, and innovation-focused storytelling are common in top-performing campaigns. Browse our technology ad library for examples from leading brands.
Tech companies build anticipation with teaser campaigns, countdown sequences, and influencer seeding before launch. Post-launch ads shift to product demos, reviews, and comparison content to drive consideration and purchase.
YouTube is the primary platform for product demos and reviews. Google Search captures high-intent buyers. Meta and TikTok drive awareness. LinkedIn is key for B2B technology products targeting business decision-makers.
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