Hello Heart is an FDA-cleared blood pressure monitor and AI coaching app, founded in 2013. It sells via employer benefits programs with published clinical evidence of hypertension reduction.
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See all ads on AdLibrary →Hello Heart is a digital health company founded in 2013 by Maayan Cohen, with dual headquarters in Palo Alto and Israel. The company provides an FDA-cleared blood pressure monitor paired with an AI coaching app. Sold primarily through employer benefits programs, Hello Heart has raised $130M+ and demonstrated clinical efficacy in peer-reviewed studies. Also searched as Hello.
Hello Heart's primary go-to-market is B2B — selling to HR benefits managers at large employers as a hypertension management benefit. Their marketing leads with clinical outcomes data: 84% of stage-2 hypertension users reduce blood pressure. Consumer ads, where used, leverage the same evidence-first approach. See Hello Heart ads on AdLibrary.
Consumer Meta advertising targets adults with hypertension risk, people with family history of heart disease, and caregivers for older adults. Clinical evidence framing ('Clinically shown to reduce blood pressure') is the primary conversion mechanism. B2B ads run primarily on LinkedIn targeting HR directors, benefits managers, and health plan administrators.
Consumer copy: 'Know your numbers. Lower your risk.' and 'Track blood pressure with your phone — no cuff required.' B2B copy: 'Reduce hypertension costs for your employees.' Clinical statistics are used prominently in headlines. The device's compact form factor and phone integration are key product story elements.
Hello Heart is a model for B2B health product commercialization — by entering through employer benefits programs, they bypass consumer CAC entirely and achieve scale through HR-driven distribution. For health brands with clinical evidence, the employer channel can be more cost-efficient than consumer DTC, particularly for chronic condition management.
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