Hyperice makes Hypervolt, Normatec, and Venom recovery devices. Founded in 2011, it is the official recovery tech partner of the NBA, NFL, UFC, and 12+ pro sports leagues.
Get unlimited access to analyze competitor ads, save creatives, and discover winning strategies.
See all ads on AdLibrary →Hyperice is an Irvine, CA-based recovery technology company founded in 2011 by Anthony Katz. The brand portfolio spans Hypervolt percussive massage guns, Normatec pneumatic compression boots (acquired 2021), Venom heat and vibration wraps, and the Hyperice App. Official recovery technology partner of the NBA, NFL, MLB, UFC, and PGA Tour.
Hyperice uses elite sports partnerships as its foundational credibility mechanism. When LeBron James or Patrick Mahomes uses a Hypervolt on the sideline, that endorsement flows through to consumer paid media. Ads explicitly reference league partnerships and pro team usage counts. See Hyperice ads on AdLibrary for creative examples.
Hyperice runs high-volume Meta campaigns targeting athletes, gym-goers, runners, and recovery-interested fitness audiences. Video ads feature product demonstrations and athlete usage. The Normatec compression boot line has a particularly strong visual format — the slow inflation and athlete relaxation imagery is highly watchable and shareable.
Core copy: 'Used by the world's best athletes,' 'Recover faster. Perform better,' and 'Official recovery technology of [league].' Product-specific copy targets pain points: Hypervolt for muscle soreness, Normatec for leg recovery, Venom for targeted heat therapy. Bundle and gifting copy drives average order value.
Hyperice demonstrates that sports league partnerships function as the most credible form of B2B2C marketing. By becoming the official recovery technology partner of the NBA before Therabody did, Hyperice locked in a brand association that competitors cannot easily replicate. For premium wellness brands, investing in institutional partnerships can deliver long-term paid media efficiency gains.
Searching for Hyperice? Whether you type Hyperice ads, Hyperice Meta ads, Hyperice TikTok ads, Hyperice Google ads, or see all Hyperice ads — this page surfaces every active and historical Hyperice creative we have indexed. Browse the full archive at Hyperice ad library. Related queries: Hyperice ads, Hyperice ad library, see all Hyperice ads, browse Hyperice ads, find Hyperice ads, where to see Hyperice ads, Hyperice Meta ads, Hyperice Facebook ads, Hyperice Instagram ads, Hyperice TikTok ads, Hyperice Google ads, Hyperice YouTube ads, Anthony Katz Hyperice ads.
