Marc Pro is a DTC-only EMS recovery device that contracts muscles without fatiguing them. Founded in 2011, it is endorsed by all 30 MLB teams and sold exclusively at marcpro.com.
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See all ads on AdLibrary →Marc Pro is a Huntington Beach, CA-based EMS recovery device company founded in 2011 by Ryan Heaney. Unlike traditional EMS/TENS devices, Marc Pro uses a patented waveform that contracts muscles in a non-fatiguing manner, promoting active recovery without adding training load. Used by all 30 MLB teams and over 200 pitchers, it is sold exclusively DTC. Also searched as Marc.
Marc Pro's ads lead with an institutional endorsement rarely available to consumer brands: all 30 Major League Baseball teams. This single statistic functions as overwhelming social proof for serious athletes. Educational creative explaining the non-fatiguing waveform difference separates Marc Pro from cheap EMS alternatives. See Marc Pro ads on AdLibrary.
Meta campaigns target serious athletes — baseball players, cyclists, triathletes, CrossFit athletes — who have overuse injury risk and understand recovery investment. Pro trainer testimonials and MLB team usage statistics are the top-performing creative elements. Price is addressed through ROI framing: 'The cost of one massage, the benefit of daily recovery.'
Core copy: 'Used by all 30 MLB teams,' 'The only EMS designed purely for recovery,' and 'Recover without fatiguing your muscles.' Technical differentiation (non-fatiguing waveform) is the primary differentiator over TENS/EMS competitors. Overuse injury prevention angles resonate strongly with competitive athletes.
Marc Pro's '30 MLB teams' statistic is a masterclass in social proof specificity. Vague endorsements ('used by pros') are easy to dismiss; a specific, verifiable institutional count ('all 30 MLB teams') is not. For DTC brands with professional institutional clients, naming the exact count and the institution is more persuasive than any testimonial quote.
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