Levels helps users track metabolic health and glucose levels in real-time using CGMs and a personalized data-driven app.
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See all ads on AdLibrary →Levels is a health technology company offering continuous glucose monitor-based metabolic health tracking through a companion app. It sells subscription programs direct-to-consumer online, positioning itself within the digital health and biohacking category focused on metabolic fitness.
Levels is a metabolic health company that pairs continuous glucose monitors with a companion app. Its advertising teaches viewers something first: that food affects health in ways you cannot feel, and that real-time data makes it visible. The product is a sensor worn on the upper arm plus an app, so creative has to explain a new category as well as sell it. Explore their ad creative at AdLibrary.
On Meta, Levels fits the health-tech subscription pattern: app screenshots, glucose graph visuals and short video showing how a meal changes a reading. Creator and expert voices help build credibility for a new category. Ads send viewers to sign up for a plan, and health advertising rules mean claims should stay careful and avoid disease treatment promises.
Copy themes: (1) see how food affects your body in real time; (2) personalized insights from your own data; (3) building better metabolic health habits; (4) a sensor and app that is simple to use. Tone is science-led and curious rather than clinical. Short video suits demonstrations of eating and watching the graph respond. Testing these angles across formats helps reveal which message resonates with each audience.
Levels shows how a health-tech brand can build demand through education. Lessons are to let the data visuals do the talking, use credible experts and partners, and explain the subscription simply. Search and YouTube are strong channels for people researching glucose monitors, blood sugar and metabolic health topics. Comparing creative across platforms on AdLibrary shows which messages the brand repeats and which it tests.
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