Lumen is a handheld device that measures your metabolism in real-time through your breath, providing personalized nutrition and fitness insights.
Get unlimited access to analyze competitor ads, save creatives, and discover winning strategies.
See all ads on AdLibrary →Lumen was founded in 2014 in Tel Aviv by twin sisters Merav Mor and Michal Mor, both with PhDs in physiology. The device uses CO2 analysis of a single breath to measure real-time metabolism — indicating whether the body is burning fat or carbohydrates. It pairs with an app providing daily personalized nutrition plans.
Lumen's ad strategy centers on making invisible metabolic data visible — showing users their actual fat-burn percentage makes the abstract concept of metabolism concrete and purchasable. Facebook and Instagram campaigns target biohacker, keto, and intermittent fasting communities with science-forward creative. See their active ads at AdLibrary.
Video ads showing the breath test process and the app readout are the core creative format — the 30-second demo from breath to metabolic score is Lumen's most efficient acquisition creative. Facebook targets 35–55 health-optimization audiences. Instagram targets younger biohackers and fitness enthusiasts. Influencer partnerships with longevity and metabolic health creators extend reach.
Core themes: 'know your metabolism,' personalized nutrition, science-backed, and the device-as-fitness-tool angle. Testimonials from users who improved metabolic flexibility after using Lumen feature heavily. The twin-founder PhD story provides credibility anchoring.
Lumen demonstrates how making an invisible health metric visible — and actionable — is one of the most powerful DTC marketing primitives. The breath test demo is both an education tool and a high-converting ad creative in a single format.
Searching for Lumen? Whether you type Lumen ads, Lumen Meta ads, Lumen TikTok ads, Lumen Google ads, or see all Lumen ads — this page surfaces every active and historical Lumen creative we have indexed. Browse the full archive at Lumen ad library. Related queries: Lumen ads, Lumen ad library, see all Lumen ads, browse Lumen ads, find Lumen ads, where to see Lumen ads, Lumen Meta ads, Lumen Facebook ads, Lumen Instagram ads, Lumen TikTok ads, Lumen Google ads, Lumen YouTube ads, Merav Mor Lumen ads, Michal Mor Lumen ads.
