CurrentBody is a pioneering online retailer specializing in clinically proven at-home beauty devices and advanced skincare technology.
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See all ads on AdLibrary →CurrentBody is a Manchester-based beauty device brand and retailer founded in 2009 by Paul Jenkinson that operates both as a DTC manufacturer (CurrentBody Skin LED Mask, laser hair removal devices) and a curated multi-brand beauty tech retailer. The brand is known for the Rosie Huntington-Whiteley ambassador partnership and a high-AOV LED mask at $395+.
CurrentBody's ads use the Rosie Huntington-Whiteley partnership to anchor premium aspirational positioning alongside clinical language around LED wavelengths and collagen stimulation. The LED mask's surreal, futuristic appearance is inherently scroll-stopping — the product looks like science fiction and performs like a medical device. See CurrentBody's ad creative at AdLibrary.
CurrentBody runs premium Meta creative featuring Rosie Huntington-Whiteley and high-end lifestyle imagery alongside clinical before/after skin content. The LED mask creative exploits the product's visual distinctiveness — a glowing white face mask is impossible to scroll past without noticing. Facebook drives broader retargeting with product education and review content; Instagram drives awareness through ambassador and influencer content.
Key themes: clinical wavelength specificity ("630nm + 830nm LED — clinically proven wavelengths"), celebrity endorsement ("Rosie Huntington-Whiteley's secret weapon"), investment framing ("One device, 10 years of treatments"), and premium positioning ("Trusted by celebrities and dermatologists"). The UK origin and international clinical trial references give the brand a European medical authority framing unusual in beauty DTC.
CurrentBody shows how a UK-born beauty tech brand can compete in the US market by leaning into European clinical rigor rather than trying to out-Sephora American beauty brands. The LED mask's visual distinctiveness is its own advertising — any consumer who sees Rosie Huntington-Whiteley wearing the mask will remember it. For high-AOV beauty devices, a single premium celebrity partnership can carry brand awareness work that would otherwise require massive paid media volume.
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