Hair removal is a mix of at-home devices and professional services. The brands here include Ulike, Silk'n, CurrentBody, Jovs and Bosidin, which sell IPL and laser-style devices, alongside Lay Bare PH, a Philippine waxing brand with at-home products. The purchase is considered: buyers weigh price, safety, results and convenience against salon costs. Studying these ads shows how brands build trust around a device people apply to their own skin, and which demonstrations, comparisons and offers do the persuading.
Barenaked is an ecommerce brand selling consumer products online, advertising across Meta placements to reach shoppers.
BoSidin is a Shenzhen beauty device brand offering IPL hair removal and RF anti-ageing home devices. The brand positions on clinical credibility — dermatologist endorsements and efficacy data — and has gained global traction through Amazon DTC and social advertising, competing with Ulike and Philips Lumea.
CurrentBody is a Manchester-based beauty device brand and retailer founded in 2009 by Paul Jenkinson that operates both as a DTC manufacturer (CurrentBody Skin LED Mask, laser hair removal devices) and a curated multi-brand beauty tech retailer. The brand is known for the Rosie Huntington-Whiteley ambassador partnership and a high-AOV LED mask at $395+.
Hey Sugar! is an ecommerce brand selling consumer products online, advertising across Meta placements to reach shoppers.
JOVS is a Shenzhen beauty device brand founded around 2019, differentiated from clinical IPL competitors by jewellery-like industrial design and premium packaging. The brand sells IPL hair removal devices, LED face masks, and skin treatment tools through Amazon and Tmall, targeting design-conscious premium beauty buyers.
Lay Bare Waxing was founded in 2006 by three siblings who couldn't find a salon dedicated to waxing. Now the Philippines' first and largest waxing specialist with 170+ locations, it has expanded into DTC home waxing products using its proprietary sugar, honey, and citrus cold wax formula. Also searched as Lay.
Pink Parlour PH is a Philippine beauty and personal care ecommerce brand selling grooming and wellness products, advertising across Meta placements to reach consumers in the region.
Silk'n is a beauty technology brand selling at-home hair removal, skin rejuvenation, and anti-aging devices using IPL and other light-based technologies. The company sells direct-to-consumer and through retail partners, targeting consumers seeking professional-style treatments at home. It advertises across Meta placements to support ecommerce sales.
Strip PH is a Philippine ecommerce brand, advertising across Meta placements to reach consumers in the region.
That Sassy Thing is an Indian intimate wellness and personal care brand selling products such as feminine hygiene, hair removal, and intimate care items. It sells primarily through its own DTC website and ecommerce marketplaces. That Sassy Thing advertises on Meta placements to reach its target consumer base.
Ulike is a Shenzhen beauty device brand founded in 2013, dominating the at-home IPL hair removal market in China and growing aggressively internationally. Its sapphire ice-cooling technology differentiates the brand from older IPL devices, and it runs some of the most aggressive Meta advertising campaigns in the beauty device category.
Device brands sell a replacement for a recurring cost. The core argument compares one purchase against ongoing salon or razor routines, then reassures on pain, safety and ease of use. Ulike and Jovs emphasize design and a comfortable experience, while Silk'n and Bosidin lean on technology credibility and skin-care crossover features. CurrentBody frames devices inside a wider beauty-tech curation. Creative leans on demonstration: a device gliding across skin, a simple how-to, a close-up of the handset. UGC reviews and routine videos build social proof, and influencer unboxings are common. Bundles, gift sets and seasonal promotions drive urgency, especially ahead of summer and holidays. Service brands like Lay Bare PH focus on convenience, hygiene and local presence rather than technology. Review the newest ads alongside the oldest to see how each brand's message has changed.
Check how each ad handles claims. Regulators and platforms scrutinize promises about permanent results, so note the careful wording brands use around visible smoothness and routine. Compare demonstration styles. Some brands show the process in full, others keep it minimal and stylish. See which gets sustained spend by checking how long ads stay live. Look at who is in the frame. Skin tone, body area and age range tell you which segment each brand is courting, and whether any group is underserved. Also review the offer: free accessories, money-back language, bundles or subscription-style extras. Finally, compare landing pages for safety information, skin-tone compatibility notes and FAQs. Those elements often decide the sale for a device people are nervous to try.
The group includes Ulike, Silk'n, CurrentBody, Jovs, Bosidin and Lay Bare PH, covering at-home IPL devices, beauty-tech retail and waxing services. Look at how long each ad has been live, since longevity is a useful signal that a hook or offer holds up.
They usually pair device demonstrations with testimonials and cost-versus-salon comparisons. Safety, comfort and ease of use are the most common objections addressed in creative. Compare the first line of copy, the opening visual and the call to action across brands to see where their approaches split.
Typical offers include bundles, gift sets, seasonal promotions and money-back style reassurance. Check each brand's landing page for current terms before copying a structure. Save the strongest examples to a swipe file so you can review hooks, formats and offers side by side before briefing creative.
Search the brand names in AdLibrary, filter by platform, and save ads that run for a long time. Group them by demonstration style, claim wording and offer type. Check the landing page behind each ad too, because the promise in the creative should match what the page delivers.
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