Lay Bare PH is a leading hair removal salon in the Philippines specializing in affordable, comfortable cold waxing services using all-natural ingredients.
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See all ads on AdLibrary →Lay Bare Waxing was founded in 2006 by three siblings who couldn't find a salon dedicated to waxing. Now the Philippines' first and largest waxing specialist with 170+ locations, it has expanded into DTC home waxing products using its proprietary sugar, honey, and citrus cold wax formula. Also searched as Lay.
Lay Bare runs a dual-track strategy: service ads driving salon bookings and product ads converting salon customers to home waxing buyers. Facebook dominates the media mix given the Philippine market's platform preference. View Lay Bare ads on AdLibrary.
Facebook is the primary platform — promotional service ads, franchise opportunity posts, and product launch announcements reach Lay Bare's core 18–45 Filipino female audience. Instagram supports aspirational body-confidence creative and product unboxing content.
Lay Bare's franchise model created a nationwide physical presence that functions as a distribution and awareness network for its DTC product line — each salon is a product sampling touchpoint. Service brands entering product retail should leverage their existing customer footprint first.
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