Zero Fasting is a popular health app that helps users track intermittent fasting, build healthy habits, and achieve weight loss goals.
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See all ads on AdLibrary →Zero is a San Francisco intermittent fasting app co-founded by Digg founder Kevin Rose in 2016. It offers customizable fasting schedules, evidence-based fasting science content, and access to longevity coaches. Under CEO Mike Maser since 2018, it reached the top of the health and fitness app charts and has tracked over 35 million fasts. Also searched as Zero.
Zero's paid media leans into longevity science and Kevin Rose's Silicon Valley credibility — fasting as a performance and longevity practice for serious biohackers, not just weight loss. The coach access differentiator justifies premium subscription pricing. Browse current ads on AdLibrary.
Facebook targets 35–60 year olds interested in intermittent fasting, biohacking, metabolic health, and longevity. The premium coach access tier targets higher-income subscribers willing to pay more for expert guidance. Instagram content features longevity science explainers and fasting protocol comparisons.
Core themes: 'the science of fasting', 'chat with a certified health coach', 'used by 10M+ people', 'backed by longevity researchers', and protocol comparison guides (16:8 vs. 24-hour vs. OMAD). The science-first tone differentiates Zero from weight-loss-focused competitors.
Zero shows that in a commodity app category, a credible founder story (Kevin Rose, Digg) combined with science-first positioning creates a premium segment that tolerates higher subscription pricing. When every competitor runs quiz funnels, being the 'serious' option becomes a defensible position.
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