Health and fitness brands operate in a market driven by aspirational messaging, seasonal trends, and strong visual content. From supplement companies to fitness apps, the most successful advertisers combine transformation stories with credible claims. Analyzing health and fitness ad libraries reveals which creative angles, formats, and offers generate the most engagement across platforms.
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8 Sheep Organics creates organic pregnancy care products, from sleep lotions to belly balms, loved by expecting moms.
AG1 (formerly Athletic Greens) is a health and fitness brand selling a daily foundational nutrition supplement combining vitamins, minerals, and whole-food sourced ingredients into a single powdered drink. It sells primarily via direct-to-consumer subscription and advertises heavily across Meta placements.
Aisle was founded in Vancouver in 1993 by Suzanne Siemens and Madeleine Shaw, making it the original reusable period care brand—three decades before sustainability became a mainstream brand attribute. A founding Canadian B Corp, Aisle was acquired by Somedays in an intergenerational femtech deal.
Alloy is a telehealth and DTC brand offering menopause hormone therapy and related treatments, connecting patients with clinicians for prescriptions delivered by mail. It positions itself in the growing menopause-care category, aiming to normalize hormone replacement therapy through education and direct access. The company operates primarily online with a subscription-style delivery model.
AlphaInfuse offers men's wellness and performance supplements.
Amazonia is an Australian health and wellness brand offering plant-based protein powders, superfoods, and nutritional supplements. It sells through health food retail, pharmacy, and DTC channels, emphasizing natural and vegan-friendly formulations. The brand targets consumers focused on nutrition and active lifestyles.
Amwell is a telehealth platform providing virtual urgent care, behavioral health, and specialty care visits, along with technology infrastructure that health systems and insurers use to power their own virtual care programs. The company serves both consumers seeking virtual visits and enterprise healthcare partners. It is one of the longer-established players in the U.S. telehealth category.
Ananta Hemp Works is an Indian health and wellness brand offering hemp-based food products, including hemp seeds, protein, and oils. It markets itself on nutritional and sustainability benefits of hemp, selling direct-to-consumer online and advertising across Meta placements.
Arista Networks is a technology company that designs and sells cloud networking switches and software for data centers, founded in 2004 and headquartered in Santa Clara, California. The company serves large-scale cloud and enterprise customers and promotes its networking solutions through B2B and digital advertising.
ARMRA is a bovine colostrum supplement brand founded by Dr. Sarah Rahal, a pediatric neurologist and former Assistant Professor at the Icahn School of Medicine at Mount Sinai. Dr. Rahal launched ARMRA around 2020, with the brand gaining serious traction after seed funding in 2021. ARMRA's colostrum products focus on the immune barrier — the protective lining of the gut, lungs, and mucous membranes — using the argument that bovine colostrum's bioactive compounds can 'revive' this barrier in adults subjected to modern environmental stressors. ARMRA went massively viral on TikTok in 2023-24, where Dr. Rahal's medical credentials and the brand's scientific positioning created outsized trust relative to typical supplement brands. Annual revenue approached $150M by early 2024, a remarkable achievement for a single-ingredient-category supplement. The brand runs heavy paid media across Meta, TikTok, and Google post-virality, using Dr. Rahal as the primary spokesperson in both organic and paid content. Also searched as Armra.
Arrae is a wellness brand that sells targeted supplements for goals including gut health, sleep, hormones, metabolism, fitness, and hair and skin. Its range includes Bloat gummies, Sleep, Calm, Magnesium, Hair Protein, and Tone creatine gummies. The brand sells direct-to-consumer online and uses clean-ingredient, symptom-focused positioning.
Asitis Nutrition is an Indian health and fitness brand selling sports nutrition and supplement products, including protein powders and health foods. It positions itself around minimally processed, transparent-label nutrition, selling online and advertising across Meta placements.
Attaboy simplifies wellness for men with straightforward supplements built for active lifestyles.
Aura Health is a San Francisco wellness app founded in 2016 offering AI-personalized meditations, sleep stories, life coaching, and CBT tools. It adapts content recommendations to user mood and goals, competing with Calm and Headspace for the daily wellness habit. Also searched as Aura.
Auric is an Indian wellness brand selling Ayurveda-based supplements and nutrition products, including juices and health drinks. The brand sells direct-to-consumer online in India, advertising across Meta placements.
Babylon Health was a UK AI-powered virtual GP platform founded in 2013 by Ali Parsa. The company pioneered same-day GP consultations via smartphone and AI symptom checking. After a controversial NHS GP at Hand partnership and a $4.2B SPAC listing in 2021, Babylon filed for administration in 2023, making it one of the highest-profile digital health collapses in the UK market. Also searched as Babylon.
Bambody is a Canadian period underwear brand offering affordable bamboo-blend, PFAS-free, OEKO-TEX certified styles at price points significantly below premium competitors. Its Amazon-first distribution strategy captured budget-conscious buyers looking to transition from disposable period products.
Bamford was founded in 2004 by Baroness Carole Bamford, drawing on her passion for meditation and holistic therapy. The brand offers certified organic skincare, yoga wear, home fragrances, and spa treatments through Bamford Wellness Spas in the Cotswolds and global hotel partners. It is deeply interconnected with the Daylesford Organic farm brand, sharing values of countryside sustainability and slow luxury.
Bare Performance Nutrition (BPN) was founded in 2012 by Nick Bare in Cedar Park, Texas, while he was an active-duty US Army Officer. Bare built the brand from his dorm room alongside military service, creating a loyal fitness community through his personal YouTube channel (1M+ subscribers documenting training, nutrition, and military life). BPN emphasizes clean labels, third-party testing, and the 'go one more' ethos. Also searched as Bare Performance.
Be Bodywise is the women's health sub-brand of Mosaic Wellness, launched in 2020 in Mumbai. It addresses PCOS, hairfall, skin health, and hormonal concerns through personalised subscription regimens backed by doctor consultations — bridging the gap between clinical care and accessible DTC wellness.
Beam Minerals is a Prescott-based liquid mineral supplement brand founded in 2019 that offers fulvic (Electrolyze) and humic (Micro-BOOST) mineral complexes derived from ancient plant matter. The brand targets the functional medicine and keto community with cellular hydration and micronutrient absorption positioning. Also searched as Beam.
Beam Organics is a CBD and functional wellness supplement brand founded in 2019 by Matt Lombardi (former professional hockey player with the New Jersey Devils and Pittsburgh Penguins organizations) and Kevin Moran (former professional baseball player in the Chicago White Sox organization). The company is based in Massachusetts and built its initial product range around full-spectrum CBD products designed for athlete recovery. Beam's breakthrough product, Dream, is a hot-cocoa-style sleep powder combining reishi mushroom, magnesium, L-theanine, melatonin, and apigenin — each ingredient targeting a different part of the sleep cycle. Dream went viral on TikTok in 2022-23, becoming one of the most-discussed sleep supplements on the platform and creating the premium sleep powder category. The brand attracted athlete investors Danica Patrick and Baker Mayfield, along with a Series A ($5M) and Series B ($10.57M) from institutional investors. A Founders Blend variant of Dream is sold DTC. Also searched as Beam.
Beekeeper's Naturals is a Toronto-based bee product wellness brand founded in 2017 by Carly Stein. The brand converts hive ingredients — propolis, royal jelly, bee pollen, and raw honey — into premium DTC supplements with an immunity and cognitive focus, accelerated by a Shark Tank appearance. Also searched as Beekeeper's.
Beli was founded in 2018 by Joni Hanson Davis in Kirkland, Washington. The brand addresses both partners in the fertility journey — offering separate prenatal formulas for men and women — a differentiating move in a category that overwhelmingly markets to women only. Beli launched the first modern male prenatal vitamin in 2019, expanding to women's formulas in 2021.
Bells of Steel is a Calgary, Alberta-based home gym equipment company founded in 2010 by Kaevon Khoozani, who started selling competition kettlebells from the trunk of a $500 Ford Festiva. By eliminating distributors and selling DTC, the brand delivers commercial-grade racks, cable machines, and barbells at significantly lower prices than premium competitors like Rogue. Also searched as Bells.
Beppy is a feminine hygiene brand selling soft sponge-based tampon alternatives designed for comfort during activities like swimming and sports, sold online and through retail. It positions its product as a discreet alternative to traditional tampons. The brand advertises across Meta placements to support ecommerce sales.
BetterHelp is the world's largest online therapy platform, founded in 2013 and acquired by Teladoc Health in 2015. With over 30,000 licensed therapists, it defined the DTC teletherapy category through aggressive podcast sponsorships, YouTube creator integrations, and high-volume paid social — becoming the blueprint for mental health DTC marketing.
Bic is a French consumer products company known for disposable pens, lighters, and razors, founded in 1945 by Marcel Bich and headquartered near Paris. The brand sells its writing instruments, shavers, and lighters worldwide through mass retail and advertises across digital platforms including Meta.
Blackmores was founded in 1932 by Maurice Blackmore in Sydney and is Australia's most recognised vitamins and supplements brand. Acquired by Japan's Kirin Holdings in 2023, Blackmores sells across pharmacy, supermarket, and DTC channels, with significant export volume to Asia. The brand's DTC channel has been reinvested with personalised quiz-funnel experiences to compete with DTC-native entrants.
Bloomerang is a donor management and fundraising software platform built for nonprofit organizations. It positions itself around donor retention, offering CRM tools, email engagement, and reporting features aimed at small and mid-sized nonprofits. The company sells via subscription to nonprofit organizations directly.
Blue Plate is a mayonnaise and condiment brand with particular popularity in the U.S. Gulf South, especially New Orleans. It positions itself as a regional, heritage brand favored for traditional Southern cooking. Blue Plate has been produced since the early 20th century.
Bodily was founded in 2018 to address the postpartum information void. The brand sells recovery garments alongside curated educational content about the fourth trimester, serving mothers who feel abandoned by the healthcare system after birth. DTC-only with a strong content and community component.
BodyTech was founded in 1999 in Rio de Janeiro as Brazil's first premium gym chain. Beyond fitness clubs, the brand extended into DTC wellness products and supplements sold to members and non-members online, leveraging its reputation for premium Brazilian fitness culture.
Bold Care is an Indian men's health and wellness brand offering products related to sexual health, performance, and hair care through online consultations and DTC delivery. It sells primarily through its own website with app-based ordering. Bold Care advertises on Meta placements to drive customer acquisition.
Bombay Hemp Company (BOHECO) is a Mumbai-based hemp brand founded in 2013 as India's first hemp company. It offers hemp-based wellness products, nutrition supplements, and sustainable hemp textiles, operating in a complex regulatory environment and educating Indian consumers about legal hemp benefits. Also searched as Bombay.
Bona Vita is a Swedish supplement and wellness brand founded around 2017 in Stockholm, focusing on Nordic plant-based and adaptogen formulations. The brand operates a DTC subscription model targeting health-conscious Swedes and Northern Europeans, building a community around Scandinavian wellness culture and Nordic ingredient provenance. Also searched as Bona.
Bonafide Health is a New York DTC women's health brand founded in 2017, offering OB/GYN-developed supplements for menopause symptoms including hot flashes, sleep disruption, mood, and vaginal dryness. It differentiates via clinical formulation standards and published evidence, sold DTC, on Amazon, and through retail. Also searched as Bonafide.
Botanical Kratom (botanicalkratom.com) is a US DTC kratom brand offering GMP-compliant powder and capsule formats with strain-specific sourcing from Indonesian farms. The brand competes on quality credentials and direct-source transparency. Also searched as Botanical.
Botanika Blends is a Brisbane-based Australian plant-based nutrition brand making 100% vegan, dairy-free, gluten-free protein powders from organic pea, brown rice, and faba bean. Available in over 1,000 AU retailers and DTC online, the brand targets fitness-conscious women with a real-food, no-artificial-ingredients positioning backed by HACCP-certified production standards. Also searched as Botanika.
Brightside Health is a San Francisco telehealth platform founded in 2019 that combines therapy and psychiatric medication management for depression and anxiety. Co-founded by a psychiatrist (Mimi Winsberg), the brand differentiates on clinical outcomes — citing data that 75% of members improve — rather than purely on convenience or price. Also searched as Brightside.
Brili is a routine and task-management app designed to help children and neurodivergent users, including those with ADHD, build independence through visual, timed daily routines. The app is marketed to parents and caregivers as a tool for reducing morning and bedtime friction. It operates on a subscription model.
BUBS Naturals was founded in 2018 by TJ Ferraro and Sean Lake in San Diego, California, in honor of Navy SEAL Glen 'Bub' Doherty, who was killed at the U.S. Embassy annex in Benghazi in 2012. Glen was Sean Lake's best friend and a passionate health and fitness advocate. The brand donates a portion of profits to special operations-related charities and holds NSF Sport certification. Also searched as Bubs.
Bulk Nutrients is an Australian sports nutrition company selling protein powders, supplements, and customizable nutrition products directly to consumers. It emphasizes value pricing through a direct-to-consumer, low-overhead model and offers personalized supplement blending. The brand serves athletes and fitness-focused customers.
Bulletproof was founded in 2013 by Dave Asprey, the self-described 'father of biohacking.' The brand is best known for Bulletproof Coffee — a blend of low-toxin coffee, grass-fed butter, and Brain Octane MCT oil — alongside a broad supplement line. Asprey's personal brand and 'Bulletproof Diet' book drove massive organic reach before the company pursued DTC and retail scale.
Byte is a health and fitness brand selling at-home clear aligner kits for teeth straightening, marketed as a direct-to-consumer alternative to in-office orthodontics with remote monitoring by dental professionals. It advertises across Meta placements to reach consumers seeking teledentistry options.
CBD Vital is a German CBD brand selling oils, capsules, and skincare products derived from hemp extract. It positions itself as a quality-focused player in the wellness and supplements category, sold through its own online store and specialty retailers across Europe.
Caldera Lab is a men's skincare brand selling plant-based facial care products such as cleansers, serums, and moisturizers. It positions itself in the premium natural men's grooming category, emphasizing clinical-grade botanical formulations. Products are sold primarily direct-to-consumer online.
Calibrate is a New York-based metabolic health company founded in 2020 by solo founder Isabelle Kenyon. The platform offers a one-year program combining FDA-approved GLP-1 medication with lifestyle coaching across food, sleep, movement, and emotional health. Calibrate targets patients seeking a comprehensive, long-term metabolic health transformation rather than a quick weight loss fix.
Candid is a health and fitness brand selling at-home clear aligner kits for teeth straightening, positioned as a direct-to-consumer alternative to traditional orthodontic treatment with remote dentist oversight. It advertises across Meta placements to reach consumers seeking convenient dental alignment options.
Care/of was founded in 2016 by Craig Elbert and Akash Shah in New York. The brand popularised quiz-driven personalized vitamin subscriptions with individually labeled daily packs, making supplement routines feel personal and Instagram-worthy. Bayer AG acquired Care/of in 2020 for a reported ~$225 million, recognising the brand's DTC consumer data and quiz-funnel expertise.
Carmesi is an Indian women's personal care brand selling menstrual and intimate hygiene products including sanitary pads and period care items. The brand sells online across India, advertising across Meta placements.
Carpe is a personal care brand selling antiperspirant and other sweat-management products for hands, feet, and body. The brand markets its formulations toward consumers with hyperhidrosis or excessive sweating concerns, sold primarily through its ecommerce site and retail partners. It positions itself within the health and personal care category.
Catchafire is a platform connecting skilled professional volunteers with nonprofit organizations that need pro bono project support. It positions itself as a matchmaking service for nonprofit capacity-building, covering areas like marketing, design, and strategy. Nonprofits and companies access the platform through paid memberships.
Cenovis is an Australian vitamin and health supplement brand offering multivitamins, minerals, and specialty formulations sold through pharmacy and grocery retail. It has long been positioned as a mainstream, value-oriented supplement brand in the Australian market. Products span general wellness, immunity, and nutrition support categories.
Cerebral is a US telehealth platform founded in 2020 offering subscription-based mental health care including therapy, psychiatry, and medication management for ADHD, anxiety, and depression. It scaled rapidly via aggressive digital advertising before navigating regulatory scrutiny around stimulant prescribing.
Certain Dri is an antiperspirant and deodorant brand selling clinical-strength products aimed at consumers dealing with excessive sweating. The brand's products are sold through drugstores, mass retailers, and ecommerce channels in the United States. It positions itself as a stronger-strength alternative to standard antiperspirant products.
Cetaphil is a well-known skincare brand offering gentle cleansers, moisturizers, and sensitive-skin products, originally developed in 1947 and now owned by Galderma. It positions itself as a dermatologist-recommended, fragrance-free option widely available in drugstores and mass retailers. The brand is one of the most recognized names in gentle skincare.
Chicnutrix is an Indian nutrition and wellness brand selling supplements targeted at women's health, including hair, skin, and beauty nutrition products. The brand sells direct-to-consumer online across India, advertising across Meta placements.
Choiceworks is a visual scheduling and behavior-support app designed to help children, particularly those with autism or developmental differences, understand routines, make choices, and manage feelings through picture-based tools. It is used by parents, caregivers, and educators. The app is sold through app stores as a paid download.
Cisco is a multinational technology company that designs and sells networking hardware, software, and cybersecurity solutions for enterprises and service providers. Founded in 1984 and headquartered in San Jose, California, Cisco is one of the largest networking equipment makers in the world and markets its enterprise offerings through digital and B2B advertising channels.
Cleerly is a health technology company providing AI-powered analysis of coronary CT scans to detect and quantify heart disease. Its software is used by cardiologists and health systems to assess plaque buildup and cardiovascular risk. The company positions itself in the cardiac diagnostics and precision medicine space.
Codeage is a Los Angeles-based longevity supplement brand founded in 2017 that spans multi-collagen, NAD+, vitamins, and cellular health products. The brand runs a dual-channel Amazon and DTC strategy with wide SKU coverage across the aging and performance supplement space.
Comvita is a New Zealand natural health and Manuka honey company founded in 1974 by Claude Stratford and Alan Bougen in Paengaroa, Bay of Plenty. It is the world's leading Manuka honey brand, built on rigorous UMF certification, global DTC and health-retail distribution, and a science-backed wellness positioning.
Cosmix is a Bengaluru-based adaptogen and functional superfood brand founded in December 2019 by Vibha Harish and Soorya Jagadish. Vibha, an industrial engineer who studied herbalism to manage her PCOS, built Cosmix around science-backed adaptogenic blends for stress, sleep, and hormonal balance. The brand was acquired by Marico in February 2026 for approximately $24.9 million.
Creatures of Leisure is a surf hardware brand selling surfboard leashes, fin systems, and board protection accessories. The Australian-founded brand is recognized within the surfing category for its leash and traction products, advertising across Meta placements.
Curaprox is a Swiss oral care brand founded in 1972 by Hans-Beat Häfliger in Kriens, Lucerne. The brand disrupted the dental category with ultra-fine CUREN bristle technology and strikingly colourful packaging. Sold DTC, through pharmacies and dental professionals globally.
Cureveda is an Indian wellness brand selling Ayurveda-inspired supplements and nutrition products aimed at general health and immunity. The brand sells direct-to-consumer online across India, advertising across Meta placements.
Cushwa Brewing Company is a craft brewery, based on its name suggesting a regional independent operation in the beer category. It positions itself within the craft beer segment, typically sold through taproom and local distribution. Specific details on its founding and headquarters were not confidently identifiable.
Cymbiotika was founded in 2018 by Chervin Jafarieh and Chase Brandon in San Diego, California. The brand differentiates on liposomal delivery technology — a pharmaceutical-grade absorption method that wraps nutrients in fat-soluble lipid layers for superior bioavailability versus standard capsules. The clean-ingredients and luxury aesthetic positioning commands premium price points with a loyal high-AOV customer base.
DivaCup was founded in 2003 in Kitchener, Ontario, by Carinne Chambers-Saini and Francine Chambers. It became the first menstrual cup to achieve mass-market pharmacy distribution in North America, and the DivaCup name became so synonymous with the category that it functions as a generic descriptor.
Dakine is an outdoor lifestyle brand selling backpacks, luggage, and accessories designed for surfing, snowboarding, skateboarding, and other action sports. Founded in Hawaii, the brand is known for durable bags and apparel sold through outdoor and sporting goods retailers as well as its own DTC channel. Dakine advertises across Meta placements.
Dame Products was co-founded in 2014 by Alexandra Fine and Janet Lieberman. After the NYC MTA rejected its subway ads while approving male-enhancement ads, Dame sued and won, generating international press coverage that built the brand more effectively than any paid media campaign could have. Also searched as Dame.
Darkness is Integralmedica's premium-tier supplement brand targeting serious Brazilian athletes and bodybuilders. With a dark, intense visual identity and clinical-grade formulas, it occupies the hardcore performance segment above Integralmedica's core range, sold through DTC and specialty sports nutrition channels.
Daye (yourdaye.com) is a UK femtech brand founded in 2018 by Valentina Milanova in London. It pioneered the world's first CBD-infused tampon and has expanded into gynaecological health services including STI and BV screening. Raised ~$24M and launched in the US in 2023.
Deinhanf (deinhanf.de) is a German DTC online retailer specialising in cannabis seeds and cultivation accessories, sourcing from established breeders like Royal Queen Seeds. The brand targets home growers in Germany with discreet ordering and multiple payment options, operating in the evolving German cannabis legal framework post-2024 partial legalisation. Also searched as Deinhanf.
Dollar Shave Club is a US subscription grooming brand launched in 2011 by Michael Dubin. It sells razors, shave butter and other personal care products delivered on a recurring basis. A humorous launch video in 2012 brought it widespread attention, and Unilever acquired the company in 2016.
Dr. Orga is a Korean organic personal care brand specializing in sulphate-free, toxin-free hair and body products. Certified organic and positioned at the intersection of K-beauty and clean beauty, the brand targets health-conscious consumers seeking natural alternatives in shampoo, scalp care, and body wash categories. Also searched as Dr..
Dukes makes weight loss meal replacements including shakes, soups and oats designed for sustainable, convenient weight management.
Duradry builds modern sweat care — antiperspirant systems for people dealing with excessive sweating.
ESN (Elite Sports Nutrients) is a Hamburg-founded sports nutrition brand established in 2004. Germany's largest home-grown sports nutrition brand by revenue, ESN produces protein powders, creatine, and performance supplements in its own German manufacturing facilities. Now part of The Quality Group (alongside nu3 and Body & Fit), ESN maintains strong DTC and Amazon distribution across Germany. Also searched as ESN.
Earth Mama Organics is a skincare and wellness brand making organic products for pregnancy, postpartum, and baby care. Founded in 2002, it positions itself around plant-based, gentle formulations for sensitive life stages. Products are sold through retail stores and its own online shop.
Eden Health Foods is an Australian-owned organic superfood brand founded by Steven Prahin. The brand focuses on certified organic and wildcrafted ingredients—spirulina, greens powders, protein, and natural vitamin C—sourced to the highest available quality standard. A minimum of 10% of profits is donated to charitable organisations. Products are sold DTC at edenhealthfoods.com.au and through health food stores and retailers including iHerb. Also searched as Eden Health.
Einhorn is a Berlin-based DTC brand founded in 2015 by Waldemar Zeiler and Philip Siefer. It produces fair-trade, vegan condoms and organic period care with a radically transparent supply chain. Half of profits fund social initiatives including sex education and support for rubber farmers. Also searched as Einhorn.
Elder Pine Brewing is a craft brewery producing beer, based on its name suggesting a regional independent brewing operation. It positions itself within the craft beer category, likely selling through taproom and local distribution. Specific details on its founding and headquarters were not confidently identifiable.
Elektra Health is a New York-based menopause telehealth brand founded in 2019 by Alessandra Henderson and Jannine Versi. It combines telemedicine, 1:1 coaching, evidence-based education, and a private community to deliver comprehensive midlife care for women navigating perimenopause and menopause. Also searched as Elektra.
Elvie is a British femtech company selling wearable breast pumps, pelvic floor trainers, and other women's health devices direct-to-consumer online and through retail partners. It positions itself as a technology-driven brand focused on women's health and motherhood products. The brand advertises across Meta placements to support ecommerce sales.
Elysium Health is a New York-based longevity supplement company founded in 2014, best known for Basis, its NAD+ precursor product co-developed with MIT biologist Leonard Guarente. The brand pioneered science-credential marketing in DTC with a Nobel laureate advisory board. Also searched as Elysium.
Equelle is a supplement brand focused on menopause symptom relief, offering a daily plant-based tablet marketed as a non-hormonal option for managing hot flashes and other symptoms. It positions itself within the women's health and healthy-aging category, selling primarily direct-to-consumer online. The brand emphasizes clinically studied ingredients in its marketing.
Equip Foods is a Denver-based animal-based supplement brand founded in 2019 by Matt Sali. The brand serves the paleo, primal, and carnivore community with grass-fed beef protein, collagen, and ancestral nutrition products, growing through community trust and sourcing transparency. Also searched as Equip.
Eu Yan Sang is a historic traditional Chinese medicine and herbal wellness brand founded in 1879. Operating across Hong Kong, Singapore, and Malaysia, it bridges centuries of TCM heritage with modern DTC e-commerce, marketing bird's nest, ginseng, and herbal supplements to health-conscious Asian consumers.
Eucalyptus is a Sydney-based digital healthcare company founded in 2019 by Tim Doyle, Charlie Gearside, Benny Kleist, and Alexey Mitko. Operating brands Pilot (men's health), Juniper (women's weight), Software (dermatology), and Kin (fertility), it raised $150M+, was ACHS-accredited, and was acquired by US-listed Hims & Hers Health for AUD $1.6 billion.
Everyday Dose is a US DTC mushroom coffee brand founded in 2021 by Jack Savage in Austin, TX. The Mushroom Latte blends lion's mane, chaga, collagen, and L-theanine for focus and calm energy. Known for rapid TikTok growth and a strong UGC flywheel. Also searched as Everyday.
Ezra is a New York DTC preventive health company offering AI-powered full-body MRI cancer screening as a subscription membership. Founded by Emi Gal in 2018, Ezra differentiates from Prenuvo through its AI radiologist layer that reduces scan interpretation time and cost, enabling a lower price point for cancer-focused screening.
Founded in 2010, Faithful to Nature operates South Africa's largest online store for certified organic, natural, and sustainable products — spanning beauty, food, supplements, and household goods. The brand champions green living with rigorous product vetting standards. Also searched as Faithful.
Farmashop is Uruguay's leading pharmacy chain, founded in 1998 and acquired by Linzor Capital Partners in 2013. With 100+ stores and 2,100+ employees, the brand operates a full-service DTC ecommerce platform at tienda.farmashop.com.uy offering prescription medications, OTC health products, beauty, and wellness items with nationwide home delivery and pickup. Also searched as Farma.
Fast&Up is an Indian sports nutrition brand selling supplements, electrolytes, and recovery products aimed at athletes and active consumers. The brand sells online and through retail partners across India, advertising across Meta placements.
Field Trip Health is a Toronto-founded wellness company operating psychedelic-assisted therapy clinics across North America. They combine in-clinic ketamine treatment with DTC functional mushroom and adaptogen products, positioning psychedelic wellness as mainstream mental healthcare. Also searched as Field.
Fitbit (fitbit.com) is a US fitness tracker brand founded in 2007 by James Park and Eric Friedman in San Francisco, CA. It defined the consumer wearable category before being acquired by Google for $2.1B in 2021, now integrated with Google Health and the Pixel Watch ecosystem.
Fixodent is a P&G-owned denture adhesive brand and global market leader in its category. In Australia it is marketed through pharmacy and digital channels by Mundipharma. The brand's advertising is predominantly aimed at older adults seeking secure denture fit.
Flo Health is a women's health company known for its Flo period and ovulation tracking app, used to monitor menstrual cycles, fertility, and pregnancy. Founded in 2015, the company markets its app through digital advertising, including Meta placements, to reach a global user base.
Flying Dog Brewery is a craft brewery based in Frederick, Maryland, known for its irreverent branding and range of ales and lagers. Founded in 1990 in Colorado before relocating to Maryland, it positions itself as an independent craft brewer with distinctive artwork and marketing. Its beers are distributed regionally and nationally.
Foodspring is a Berlin-founded premium DTC sports nutrition brand established in 2013 by Tobias Schüle and Lucas Weis. Acquired by Nestlé in 2017 while maintaining its independent DTC brand identity, Foodspring sells protein powders, bars, and supplements through its own website, Amazon, and retail across Europe.
ForMen is a health and fitness brand focused on men's grooming and wellness products. It sells items positioned around male-specific personal care needs, advertising across Meta placements to reach its target audience.
Force Factor Prostate is a men's health supplement line from Force Factor targeting prostate support. It positions itself within the broader men's performance and wellness supplement category the company is known for. The product is sold online and through retail partners.
Force USA designs all-in-one home gym systems that combine a power rack, functional trainer cables, lat pulldown, Smith machine, and leg press into a single modular unit. Based in Carson, California, the brand sells exclusively DTC and via Amazon, targeting serious home gym builders who want commercial-grade versatility without commercial-gym floor space. Also searched as Force.
Foria Wellness pioneered the CBD sexual wellness category with arousal oils, suppositories, and botanical intimacy products. Founded in 2012 in Venice, CA, the brand pairs science-forward formulations with sensual branding to serve women seeking natural alternatives for pleasure and comfort. Also searched as Foria.
Forij (forij.co) was founded by Parker Olson, who coined the name as a phonetic spelling of "forage." The brand makes functional mushroom-infused granola, embedding Lion's Mane, Reishi, and Cordyceps into a familiar breakfast format to lower the barrier for functional mushroom adoption.
Form Health is a US telehealth platform founded in 2020 that pairs obesity medicine physicians with registered dietitians for comprehensive, medically supervised weight management. The brand distinguishes itself from pure GLP-1 prescription services by emphasizing clinical depth and long-term lifestyle integration. Also searched as Form.
Form Nutrition is a UK plant-based performance nutrition brand founded in 2017 by Natalia Bojanic and Damian Soong. The brand became the first UK protein label to achieve B Corp certification and is known for distinctive product design. In 2023, actor Orlando Bloom joined as Chief Wellness Officer, expanding the brand's celebrity-ambassador reach. Also searched as Form.
Forme makes a premium smart fitness mirror that connects users with certified personal trainers for live 1:1 sessions and uses AI to analyze movement and deliver real-time coaching. Founded in 2019 in New York, Forme targets affluent city dwellers who want boutique fitness studio quality without leaving home.
Fortinet is a cybersecurity company known for its FortiGate firewall products and broader network security platform, founded in 2000 and headquartered in Sunnyvale, California. The company sells security appliances and software to enterprises and advertises its offerings through B2B and digital channels.
Forward is a health technology company operating membership-based primary care clinics that combine in-person visits with health monitoring technology and AI-assisted diagnostics. It offers a subscription model for proactive, tech-enabled healthcare. The company has operated physical health clinics in the United States.
Found is a San Francisco-based weight care telehealth platform founded in 2019 by Emily Yudofsky and Swathy Prithivi. The platform combines GLP-1 medication prescriptions with behavioral health coaching, recognizing that sustainable weight loss requires both pharmacological intervention and behavioral change. Found has been recognized as one of the largest weight loss telehealth providers in the US.
Free Soul is a supplement and wellness brand founded by fitness influencer Sarah's Day, known for protein powders and health products marketed to a fitness-focused audience. It positions itself as a lifestyle wellness brand sold direct-to-consumer online. The brand relies heavily on social media and influencer marketing.
Frida Mom, the postpartum line from Frida Baby, launched in 2018 to address the clinical reality of fourth-trimester recovery with products like the peri bottle, sitz bath, and upside-down colace dispensers. Their 2020 Super Bowl ad — rejected by ABC — went viral and defined the brand's unflinching honesty. Also searched as Frida.
Function Health is a San Francisco DTC company offering annual memberships granting access to 100+ lab biomarkers — far beyond standard annual bloodwork. Co-founded with Dr. Mark Hyman, it targets the longevity and preventive health market at approximately $500/year, growing rapidly through Hyman's large health audience. Also searched as Function.
Futures Fins is a surfboard fin manufacturer selling performance fin systems used by surfers and shapers worldwide. The brand is known within the surf hardware category for its fin technology and templates, advertising across Meta placements.
GNC is a US health and nutrition retailer founded in 1935, selling vitamins, supplements, and sports nutrition products under its own and third-party brands. It operates a large network of retail stores globally alongside ecommerce, and advertises across Meta placements.
GNC India is the Indian operation of the US-founded GNC nutrition retail brand, selling vitamins, supplements, and sports nutrition products. It operates through retail stores and e-commerce across India, advertising across Meta placements.
Gainful was founded in 2017 by Jahaan Ansari and Eric Ji Sun Wu, initially at Georgetown University and later through Y Combinator. The brand offers personalized protein powder blends matched to each customer's fitness goals, dietary restrictions, and body metrics via an assessment quiz. Access to a registered dietitian for ongoing support is a key retention differentiator that reduces churn.
Genius Mushrooms is a product line from The Genius Brand (thegeniusbrand.com), combining Lion's Mane, Cordyceps, and Reishi in organic veggie capsules. It is one of the top-selling functional mushroom supplements on Amazon and widely distributed through natural retail. Also searched as Genius.
Ghost Lifestyle, sold as GHOST, is a Las Vegas-based sports nutrition brand founded in 2016. It makes pre-workouts, protein powders, energy drinks, and supplements, and is known for full-disclosure ingredient labels and licensed flavor collaborations with popular candy and snack brands.
Giffarine is Thailand's largest direct sales company, founded in 1996, offering over 300 products across health supplements, beauty, and household categories. The brand operates through a nationwide multi-level marketing distributor network and has expanded into digital and e-commerce channels while maintaining its core direct-selling structure.
Gladskin is a skincare brand selling products formulated for eczema, rosacea, and sensitive skin conditions using a bacteria-targeting technology. It positions itself as a dermatologist-informed alternative to conventional skincare for problem skin. Products are sold direct-to-consumer online and through select retailers.
Goli Nutrition makes sugar-free, vitamin-packed wellness gummies, famous for its Apple Cider Vinegar gummies.
Goop is a lifestyle and wellness brand founded by Gwyneth Paltrow in 2008, selling supplements, skincare, and wellness products alongside its media content. It positions itself at the premium end of the wellness market, blending editorial content with direct-to-consumer product sales. The brand is widely known for its high media profile and celebrity association.
Gorilla Mind is a Boise-based nootropic and performance supplement brand founded in December 2017 by Derek Munro, creator of More Plates More Dates. The brand converted Derek's YouTube and Reddit following into a high-converting DTC business built on community trust, formula transparency, and creator authority. Also searched as Gorilla.
GRAIL is a healthcare company developing multi-cancer early detection blood tests, including its Galleri test, aimed at screening for multiple cancer types from a single blood draw. It works with health systems and physicians to expand access to early cancer screening. The company positions itself at the forefront of liquid biopsy diagnostics.
Founded in 2011, Growth Supplements (growth.com.br) pioneered the DTC supplements model in Brazil, bypassing traditional gym and pharmacy distribution to offer whey protein, creatine, and performance nutrition at significantly lower prices. The brand became the benchmark for accessible sports nutrition in the country. Also searched as Growth.
Grüns is a US gummy supplement brand founded in 2023 by Chad Janis that collapsed 10+ daily supplements into a great-tasting gummy packed with 60+ ingredients. The brand reached $300M ARR in 24 months and was acquired by Unilever for $1.2B in 2026, making it one of DTC wellness's fastest exits.
HVMN (formerly Nootrobox) was founded in 2014 by Geoffrey Woo and Michael Brandt in San Francisco. The company pioneered science-driven nootropic stacks before pivoting to ketone esters — a cutting-edge exogenous ketone technology originally developed for DARPA and US Army contracts. HVMN sits at the credibility frontier of performance nutrition, bridging military science and consumer biohacking.
Habitica is a habit-tracking and productivity app that gamifies daily tasks and goals by turning them into a role-playing game, where users earn rewards for completing real-life habits. The app is popular among users looking for a playful approach to productivity and self-improvement. It operates on a freemium model with optional in-app purchases.
Hanfgeflüster is a German CBD and hemp products brand selling oils, cosmetics, and wellness items derived from hemp. It positions itself within the health and wellness category, sold primarily direct-to-consumer online across Germany.
Happy Mammoth creates natural gut health and hormone support supplements, helping people take back control of their health with science-backed formulas.
Happy Way is an Australian health food and protein supplement brand founded in Adelaide in 2015 by Ben Germain and Hien Nguyen. Built around a happiness-led identity and influencer marketing, the brand sells protein powders, superfoods, and health snacks via DTC and 2,000+ global stockists across 64 countries.
HarlanMD is a dermatologist-founded skincare brand best known for SmartLotion, an eczema cream for relief and prevention.
Harry's is a men's grooming brand selling razors, replacement blades, shave gel, face wash, body wash, hair care and fragrance. Founded in 2013 by Jeff Raider and Andy Katz-Mayfield, it sells direct-to-consumer online, by subscription and through major retailers, positioning itself on quality shaving at fair prices.
Hatch Collection is a maternity apparel brand selling clothing designed for pregnancy, postpartum, and beyond. It positions itself in the premium maternity fashion segment, offering both everyday and special-occasion pieces. Products are sold through its own online store and select retail partners.
Havasu Nutrition Prostate is a dietary supplement line from Havasu Nutrition targeting men's prostate health support. It positions itself as an accessible, retail-available option in the men's wellness supplement category. The product is sold online and through major e-commerce retailers.
Healf is a UK-based wellness marketplace co-founded in 2020 by Max Clarke and Lestat McCree, curating clinically-vetted supplements and health products across four pillars: Eat, Move, Mind, Sleep. Bootstrapped to $100M, the brand is expanding to the US and competing with Erewhon for the premium wellness buyer.
Healthkart is a Gurugram-based sports nutrition platform and DTC brand founded in 2011 by Sameer Maheshwari and Prashant Tandon. It operates as India's largest supplements e-commerce destination while also owning MuscleBlaze, the country's top domestic sports nutrition brand.
Healthline is a health information website publishing medically reviewed articles on conditions, nutrition, fitness, and wellness. Founded in 2005, it positions itself as a consumer-facing health media and content brand rather than a product seller. It is one of the most widely visited health information sites online.
Heights is a UK braincare supplement subscription founded in 2019 by Dan Murray-Serter and Joel Freeman. The brand built a 60,000-subscriber newsletter before launching, then converted that audience with a 20-nutrient Smart Supplement stack backed by consultant dietitian Sophie Medlin and neuroscientist Dr Tara Swart. It raised a £2M+ Seedrs crowdfund in 2021.
Hellmann's is a mayonnaise and condiment brand owned by Unilever, sold in grocery stores across much of the world. It positions itself around real, simple ingredients and is one of the most recognized mayonnaise brands globally. In parts of North and South America it is sold under the Best Foods name.
Hemp Horizons is a health and wellness brand selling hemp-derived products such as seeds, oils, and nutritional supplements. It positions itself around plant-based, sustainable nutrition, marketing directly to consumers through digital channels including Meta placements.
Henry Meds is a San Francisco-based telehealth platform founded in 2022 offering compounded GLP-1 (semaglutide) for weight loss, testosterone replacement therapy, and other treatments at aggressively discounted prices. The brand targets patients priced out of brand-name Ozempic and Wegovy, positioning as the affordable access route to GLP-1 medication. Also searched as Henry.
Hers is the women's health DTC brand from Hims & Hers Health (NYSE: HIMS), launched in 2018. It offers telehealth consultations and prescription treatments for weight loss (GLP-1), hair loss, skincare, mental health, and sexual health. The brand operates under the combined scale of the Hims & Hers public company, funding aggressive DTC paid media across Meta, YouTube, and TV.
Hilma is a New York-based supplement brand founded in 2019 that combines plant and clinical ingredients in formulas designed specifically for women's digestion, immunity, and stress. The brand has grown through ingredient-transparency storytelling and a loyal DTC subscriber base.
Hims & Hers is a telehealth company offering prescription and over-the-counter treatments for men's and women's health, including hair loss, skincare, sexual health, weight management, and mental health. Founded in 2017 and headquartered in San Francisco, it connects users with licensed providers through an online platform and ships treatments directly to consumers. The brand markets heavily through direct-to-consumer digital advertising, including Meta placements.
Hone Health is a men's telehealth platform specializing in testosterone replacement therapy, hormone optimization, and longevity care. Founded around 2020, the brand grew by targeting men 30–55 through podcast advertising and Meta performance ads emphasizing energy, performance, and quality of life. Hone competes directly with Marek Health, Ro, and other men's hormone health DTC platforms. Also searched as Hone.
Host Defense (hostdefense.com) was founded in 2012 by mycologist and author Paul Stamets in Olympia, WA. The brand produces functional mushroom supplements using certified organic mycelium grown on its own farm, sold across natural retail and DTC channels. Also searched as Host.
Huel (huel.com) is a UK complete nutrition brand founded in 2015 by Julian Hearn and James McMaster in Aylesbury. Its meal powders, RTD shakes, and hot meals provide 100% plant-based complete nutrition. It has grown to $100M+ annual revenue through DTC subscription and global digital marketing.
Hux Health is a UK wellness brand founded in 2020 focusing on electrolyte hydration tablets and performance-oriented supplements. The brand targets active men with science-backed hydration products designed to support muscle function and physical performance. Products are sold DTC, through Amazon UK, and via specialist wellness retailers including Counter Culture Store. Also searched as Hux.
IM8 Health is a premium daily nutrition brand co-founded by David Beckham, developed with experts from Mayo Clinic and NASA.
India Hemp Co is a health and fitness brand selling hemp-derived food and nutrition products, such as hemp seeds and hemp oil. It positions itself around plant-based, functional nutrition and sells direct-to-consumer online, advertising across Meta placements.
India Hemp Organics is an Indian health and wellness brand selling hemp seeds, hemp oil, and related nutritional products. It focuses on organic, plant-based nutrition and sells primarily through direct-to-consumer online channels, advertising across Meta placements.
Innermost is a London-based science-backed supplement brand founded in 2017 by former Goldman Sachs banker Shivraj Bassi. The brand structures its product range around specific goals — lean, strong, focus, calm — rather than generic product categories, making supplement selection intuitive for consumers without nutrition expertise. Products are UK-manufactured using evidence-based formulations.
InsideTracker was founded in 2009 by Gil Blander (MIT/Harvard-affiliated researcher), David Sherris, and Rony Sellam in Cambridge, Massachusetts. The platform analyzes over 40 blood and DNA biomarkers to generate a biological age score and personalized diet, supplement, and lifestyle recommendations. Originally targeting elite athletes, the brand has expanded to longevity-focused consumers.
Invisalign is a clear dental aligner brand owned by Align Technology, selling a system of removable, transparent orthodontic aligners as an alternative to traditional metal braces. It is distributed through licensed dental and orthodontic providers and is one of the best-known brands in the clear aligner category, advertising across Meta placements.
JSHealth Vitamins was launched in 2018 by clinical nutritionist and wellness influencer Jessica Sepel and her husband Dean Sepel in Sydney. The brand converted Jessica's large digital following into a supplement business now valued at approximately $600 million and stocked in over 1,800 Australian retail outlets and 1,000+ UK stores. DTC subscription is a core revenue pillar. Also searched as JSHealth.
Joon is a US DTC child mental health platform that matches families with licensed therapists while keeping kids engaged via a gamified companion app. The dual-track model addresses the dropout problem endemic to traditional pediatric therapy.
Joymode (tryjoymode.com) was founded in 2022 by Shane Webster and Max Oshman in New York. The brand's flagship product is a powdered sexual performance booster containing clinically dosed L-citrulline, arginine nitrate, ginseng, and vitamin C — formulated to enhance nitric oxide and blood flow. Recommended by urologists and formulated by PhDs, Joymode positions itself as the natural, on-demand alternative to pharmaceutical ED treatments.
Juniper is a Sydney-based DTC women's weight management telehealth brand launched in 2021 under Eucalyptus Health. The platform provides evidence-based weight treatment including medical therapy, dietitian consultations, and unlimited coaching via subscription, operating in Australia, UK, Germany, Japan, and Canada.
Kapiva is a Mumbai-based modern Ayurveda brand founded in 2016 by Ameve Sharma (a third-generation Baidyanath family entrepreneur) and Shrey Badhani. The brand modernises traditional Ayurvedic formulations into accessible product formats — cold-pressed juices, herbal ghee, supplements — targeting urban Indians seeking evidence-backed traditional wellness.
Keeps is a New York DTC telehealth brand founded in 2018 by Demetri Karagas and Steven Gutentag, providing men with online physician consultations and prescription finasteride and minoxidil for hair loss treatment. It competes directly with Hims with a hair-loss-exclusive focus and science-first messaging.
Ketone-IQ (ketone.com) was founded in 2019 by Michael Brandt and Geoffrey Woo, the same team behind HVMN, after the brand refined its ketone ester product and rebranded to focus exclusively on the ketone drink category. The product is backed by DARPA-funded research and partnered with Tour de France cycling teams, positioning it at the elite frontier of clean energy performance.
Khaolaor (khaolaor.com) is a Bangkok-based Thai traditional medicine brand with roots dating to 1979. The brand modernised ancient Thai herbal formulations into contemporary retail formats — capsules, balms, and teas — making traditional medicine accessible to modern consumers through pharmacies, Watsons, Boots, and its DTC website.
Kin Fertility is a Sydney-based DTC women's reproductive health brand founded in 2019 by Nicole Liu, operating under the Eucalyptus Health umbrella. Kin launched Australia's first birth control pill subscription service and has expanded to prenatal vitamins, fertility consultations, and postpartum support via telehealth and DTC. Also searched as Kin.
Kindra is a direct-to-consumer wellness brand focused on menopause care, offering topical and ingestible products aimed at symptoms like hot flashes, sleep disruption, and skin changes. The brand positions itself as a science-backed alternative to generic supplements, marketing through educational content and influencer partnerships. It sells primarily online through its own site.
Klar Aligner is a health and fitness brand selling at-home clear aligner kits for teeth straightening, marketed as a direct-to-consumer alternative to traditional orthodontics with remote monitoring. It advertises across Meta placements to reach consumers in Latin America and other markets.
Klarfit is a Berlin-based DTC home fitness equipment brand founded in 2005 under the Berlin Brands Group (BBG). The brand offers a wide range of affordable premium home gym equipment — treadmills, rowing machines, weight benches — distributed through Amazon and its own DTC site across Europe. Also searched as Klarfit.
Knownwell is an obesity-inclusive primary care telehealth brand that combines GLP-1 prescriptions with dietitian coaching and mental health support. Launched in January 2023 with $24.5M raised, the brand defined the 'whole-patient GLP-1' category before mass-market Ozempic demand peaked. It targets patients who want comprehensive metabolic support beyond medication alone.
CheongKwanJang is Korea Ginseng Corp's flagship DTC brand and the world's leading red ginseng label. With 120+ years of heritage and a strict 6-year root cultivation standard, it markets premium tonics, capsules, and extracts globally via DTC and retail. Also searched as Korea.
Kraft is a long-established American food brand known for cheese products, condiments, and packaged staples such as macaroni and cheese. Part of Kraft Heinz, it positions itself as a household pantry brand sold widely through grocery and retail channels. The Kraft name dates back to the early 1900s.
Kraken Kratom (krakenkratom.com) is one of the US's largest kratom retailers, founded around 2014 in Portland, OR. The brand offers a wide range of kratom powder, capsule, and extract products and is compliant with American Kratom Association Good Manufacturing Practices. Also searched as Kraken.
Krave Botanicals is a San Diego-based kratom brand founded around 2015, offering a wide range of kratom powders, capsules, and shots. The brand is one of the most widely distributed in US convenience and smoke shop retail channels. Also searched as Krave.
Vita500 is Kwangdong Pharmaceutical's flagship vitamin C drinkable ampule, one of Korea's highest-volume wellness DTC products. Launched in the 1960s and rebranded over decades, it became a pop-culture staple through celebrity endorsements including BTS, selling billions of units through Korean convenience stores and pharmacies. Also searched as KwangDong.
KIKI Health is a London-based premium wellness brand founded in 1999, offering plant-based superfoods, supplements, and beauty products manufactured in the UK to MHRA and GMP standards. The brand has expanded into the UAE market with Dubai and Abu Dhabi delivery, positioning itself as a clean-label alternative for health-conscious consumers. Also searched as Kìkì.
LELO is a Swedish company specializing in premium intimate wellness and personal pleasure products, known for design-forward, technology-driven items. Founded in 2003, it sells globally through its own DTC site, retail partners, and ecommerce marketplaces. LELO advertises on Meta placements to support global ecommerce sales.
Lemme is a gummy vitamin and supplement brand founded by Kourtney Kardashian Barker and launched in September 2022. The brand debuted DTC with three SKUs — Matcha, Chill, and Focus — built on five years of research with scientists, MDs, and botanists. Lemme's products are formulated with clinically-studied ingredients, packaged in 100% post-consumer-recycled materials, and priced to sit between mass and prestige wellness. Distribution expanded rapidly from lemmelive.com to Target, and by early 2026 the brand reached over 2,000 Walmart stores. Kris Jenner serves as a visible brand partner, extending the Kardashian-Jenner media flywheel to new product launches including creatine gummies. The brand has since expanded into weight management, hair growth, and functional wellness SKUs, establishing Lemme as one of the most commercially scaled celebrity supplement launches of the 2020s.
Lemonaid Health was a San Francisco-based on-demand telehealth platform founded in 2013 by Paul Johnson and Ian Van Every. The platform offered quick, affordable access to prescriptions for everyday conditions — UTIs, birth control, anxiety, ED — at low flat fees without insurance requirements. In November 2021, 23andMe acquired Lemonaid for $400M to build a genetics-informed telehealth service. Also searched as Lemonaid.
Life Extension is a US-based dietary supplement and health testing company founded in 1980, selling vitamins, minerals, and specialty formulations aimed at longevity and wellness. It sells direct-to-consumer online and through retail partners, alongside blood testing and health information services. The brand positions itself around science-backed formulations for long-term health optimization.
Lifeforce was co-founded in 2021 by Tony Robbins, Peter Diamandis, and Dr. Fountain (the medical director) in Los Angeles. The platform combines comprehensive blood testing, personalized supplement protocols, and telehealth-delivered hormone optimization (including HRT and peptides) for performance-focused adults over 35. The celebrity co-founder pedigree drives significant organic and paid media leverage.
Liteboxer created the gamified boxing fitness category with a freestanding unit featuring six backlit punch targets that light up in sequences synced to music. Founded in Boston in 2018, the brand sells a subscription content platform alongside the hardware, delivering boxing workouts that feel more like a rhythm video game than traditional training.
Livia is a health and wellness brand selling a wearable device marketed to relieve menstrual cramp pain through electrical nerve stimulation, sold direct-to-consumer online. It targets consumers seeking a non-drug alternative to period pain relief. The brand advertises across Meta placements to drive ecommerce sales.
Macro Mike is an Australian health and nutrition brand offering protein powders, nut butters, and snack bars sold direct-to-consumer online and through retail stockists. The brand advertises across Meta placements to reach fitness and nutrition shoppers.
Man Matters is an Indian men's health and wellness brand offering hair, skin, and nutrition products along with online consultations, part of the Honasa Consumer group. The brand sells direct-to-consumer online and advertises via Meta placements targeting Indian male consumers.
Manscaped (manscaped.com) is a US men's below-the-waist grooming brand founded in 2016 by Paul Tran in San Diego, CA. It created its category through humor-forward advertising, precision trimmer products, and sports sponsorships (UFC, NFL, Premier League). Went public via SPAC in 2021.
Manual is a UK men's telehealth platform founded in 2019, offering online consultations and treatment delivery for hair loss, ED, and weight management. The brand raised £29M in 2024 and expanded into Brazil, pursuing international scale. Manual competes directly with Numan and Hims for the growing UK and European men's health market.
Mara Seaweed is a Scottish food brand selling seaweed-based seasonings, snacks, and pantry products harvested from Scottish coastal waters. It positions itself around sustainable, locally sourced sea vegetables as a food ingredient category. Products are sold through retail and online channels.
Marek Health is a men's hormone optimization and telehealth platform founded in 2019 by Derek Charlebois (known as Derek MPMD — More Plates More Dates), a YouTube creator with over 1M subscribers covering hormones, bloodwork, and performance. The brand converted an organic educational audience into patients, pioneering the creator-to-clinic model in men's health telehealth before the category went mainstream. Also searched as Marek.
Mars by GHC is an Indian men's wellness brand under Good Health Company offering hair growth, skincare, and nutrition products with doctor-led online consultations. The brand sells direct-to-consumer online and advertises via Meta placements.
MaryRuth Organics is a vegan liquid vitamin and supplement brand founded in 2014 by MaryRuth Ghiyam, who built the company from scratch while managing personal financial hardship after her father's death. The brand's 130+ SKU range covers liquid vitamins for infants, toddlers, children, and adults — all vegan, non-GMO, and gluten-free — sold primarily DTC and on Amazon. MaryRuth's is notable for its explosive TikTok Shop performance in 2024-25: the brand experienced 220% year-over-year growth with 58% of views linked to TikTok Shop content, participating in TikTok Super Brand Day in January 2025. The brand has grown to over $100M in annual revenue, entirely bootstrapped with no outside investment. Target, Whole Foods, and Amazon round out the retail presence. MaryRuth Organics became the canonical case study of a legacy DTC supplement brand successfully reinventing its growth engine through social commerce.
Maximus (maximustribe.com) is a US telehealth brand founded in 2020 by Dr. Cameron Sepah in Santa Monica, CA. It offers at-home testosterone testing, doctor-prescribed TRT, peptide therapy, GLP-1, and ED treatment with a tribe-community framing for men focused on performance optimization.
Medovie is a natural dermatology DTC brand founded after founder Nadav's own psoriasis diagnosis. The brand's 3HX formula — developed over 10 years with 17 patents, 96% natural — harmonises traditional Chinese medicine with Western dermatology. Available DTC and through UK stockists (Dermacare), targeting eczema and psoriasis sufferers globally.
Melora is a health and wellness brand selling consumer products online, advertising across Meta placements to reach its target audience. Further details on its specific product line are not confirmed.
Meridian Grooming is a men's personal grooming brand that sells electric trimmers designed for sensitive areas and body grooming, along with IPL hair-removal devices, care products, accessories and replacement parts. The brand sells directly to consumers online and focuses on safe, waterproof, easy-to-clean designs.
Microdose Bros (microdosingxp.com) is an Amsterdam-based brand selling legal fresh psilocybin truffles and microdosing starter kits across Europe. Operating under Dutch law where psilocybin truffles remain legal, they provide protocol guides, dosage calculators, and educational content alongside their products. Also searched as Microdose.
Mindset Health is an Australian health tech company founded in 2018 by Melbourne brothers Chris and Alex Naoumidis (YC S19). Its flagship app Nerva delivers gut-directed hypnotherapy for IBS, developed with Dr Simone Peters at Monash University. Clinical trials show 81% of users achieve a clinically significant reduction in IBS symptoms. The company raised a $17.8M Series A and has helped over 300,000 users. Also searched as Mindset.
MitoQ was developed by biochemist Robin Smith and mitochondrial specialist Michael Murphy at the University of Otago, New Zealand, in the late 1990s. The commercial brand launched around 2009 from Auckland. MitoQ's proprietary CoQ10 molecule carries a positive charge that is drawn into the negatively charged mitochondria—achieving up to 1,000x the concentration of standard CoQ10 supplements. Sold globally DTC with a strong subscription base.
Mochi Health is a San Francisco-based obesity medicine telehealth platform founded in February 2022 by Dr. Myra Ahmad. Specializing in GLP-1 prescriptions paired with registered dietitian coaching and board-certified obesity medicine physicians, Mochi differentiates on clinical quality over price. The platform has achieved over 3 million pounds of combined patient weight loss. Also searched as Mochi.
Modern Fertility is a women's health brand offering at-home hormone testing kits and fertility tracking tools, founded in 2017 and acquired by Ro in 2021. The brand sells its testing products direct-to-consumer online and markets them through digital advertising, including Meta placements.
Modern Health is a San Francisco mental health platform founded in 2017 that sells primarily to employers as a comprehensive employee benefit covering therapy, coaching, psychiatry, and digital wellness tools. Achieving unicorn status in 2021, it is one of the most-funded workplace mental health startups and operates in 200+ countries.
Modibodi was founded in 2013 in Sydney by Kristy Chong, who developed the concept while training for a marathon and experiencing incontinence. The brand's patent-pending Modifier Technology created the absorbent-fabric underwear category. Essity (the Swedish hygiene company) acquired Modibodi for A$140M in 2022.
Mojo is a functional mushroom gummy brand founded by Chief Science Officer Daniel Sanders, combining Lion's Mane, Cordyceps, Panax Ginseng, and a proprietary nootropic blend to deliver focus, energy, and mood support in a candy-like daily format. Available DTC at mojo.shop and through GNC retail.
Moon Juice is a Los Angeles-based wellness brand founded in 2011 by Amanda Chantal Bacon. Starting as a Venice Beach juice bar, it grew into a DTC supplement and adaptogen brand known for products like SuperYou, Magnesi-Om, and Brain Dust. The brand sits at the intersection of wellness science and luxury lifestyle aesthetics, attracting a millennial female core audience. Also searched as Moon.
More Nutrition is a Munich-based supplement brand founded in 2017 by Christian Wolf and Mic Weigl. Built on influencer marketing and social commerce, the brand became a category leader in German diet nutrition with products like Total Protein and Booster. Sold DTC and via Amazon across the DACH region.
Mosaic Wellness is a Mumbai-based health-tech company founded in 2020 by Dhruv Bhushan and Revant Bhate. It operates two sub-brands — Man Matters (men's hair loss, beard, and skin health) and Be Bodywise (women's PCOS, hairfall, and skin health) — offering personalised subscription-based regimens backed by doctor consultations. Also searched as Mosaic.
Mosh is a health and wellness brand selling nutrition bars and supplements, notably co-founded with actor Mark Wahlberg, positioned around active lifestyle and everyday nutrition. Products are sold direct-to-consumer online and through retail channels, with marketing focused on social and digital ad placements.
MuscleBlaze is India's top domestic sports nutrition brand and a subsidiary of Healthkart, founded in 2012. It offers whey protein, mass gainers, and pre-workouts with FSSAI-verified protein content displayed via QR code — a differentiation strategy addressing rampant supplement adulteration concerns in India.
Mustela is a French skincare brand specializing in products for babies, children, and expectant mothers. Founded in 1950, it positions itself around dermatologically tested, plant-based formulations for sensitive and developing skin. Products are sold internationally through retail and online channels.
MyMuse is a Mumbai-based intimate wellness brand launched in 2021 by husband-and-wife founders Sahil and Aksha Gupta. It is India's first premium player in the sexual wellness category — offering personal massagers, intimacy oils, and accessories under branding that is deliberately elegant, non-clinical, and destigmatised.
MyProtein is the European leader in sports nutrition. Marketers frequently study MyProtein ads to understand effective strategies for scaling supplements and apparel globally.
Myvitamins is a UK mass-market vitamin and supplement DTC brand owned by The Hut Group (THG). The brand offers a broad product range spanning vitamins, minerals, weight management, and beauty supplements at accessible price points. THG's centralised performance marketing infrastructure enables Myvitamins to run high-volume acquisition campaigns across multiple international markets.
Naked Harvest is an Australian women's wellness supplement brand founded by Georgie and Coopa Stevenson and headquartered in Burleigh Heads, Queensland. Built on Georgie's large Instagram and TikTok following, the brand sells natural protein powders, collagen, and functional wellness products (Moon Mylk, Thrive Plant Protein) through DTC and selective health retailers, with a strictly no-refined-sugar, no-filler formulation approach. Also searched as Naked.
Natalist is a fertility and pregnancy wellness brand selling prenatal vitamins, ovulation and pregnancy tests, and related supplements, part of the Everly Health family of brands. The company sells direct-to-consumer online and advertises heavily through Meta placements targeting people trying to conceive.
Natural Stacks is a US nootropics supplement brand founded in 2014 by Roy Krebs and Ben Hebert in Seattle, WA. Known for open-source formulations, transparent ingredient sourcing, and its flagship CILTEP stack, it targets biohackers and self-experimenters seeking cognitive performance. Also searched as Natural.
Naturalplus is a Korean supplement DTC brand offering collagen drinks, probiotic capsules, and red ginseng products targeting the beauty-from-within market. The brand is distributed via its own website, pharmacy chains, and platforms like Olive Young.
Nature's Bounty is a US vitamin and supplement brand offering a wide range of vitamins, minerals, and specialty nutritional products. It sells through drugstores, mass retail, and ecommerce, and advertises across Meta placements.
Nature's Own is an Australian vitamin and supplement brand offering a wide range of multivitamins, minerals, and health supplements sold through pharmacy and supermarket retail. It positions itself as an accessible, trusted everyday health brand. The brand is part of the broader Australian vitamins and supplements category.
Ned is a Denver-based wellness brand founded in 2019 by Ret Taylor and Adriaan Zimmerman that sells full-spectrum hemp extract and adaptogen supplements. The brand grew a loyal DTC subscriber base through supply chain transparency, third-party COA publishing, and honest efficacy communication in the CBD market.
Needed is a San Francisco-based prenatal and postpartum nutrition brand founded in 2019 by Ryan Woodbury and Julie Sawaya. The brand targets the clinical dosing gap in prenatal nutrition — most mass-market prenatals contain significantly lower doses of key nutrients (choline, omega-3s, iron) than clinical research recommends. Needed formulates to clinical standards and distributes through healthcare providers (OBs, midwives, registered dietitians) as a trust-building channel, supplemented by DTC performance marketing targeting women in the pregnancy planning and prenatal stages. The brand has grown significantly through 2022–24, expanding its healthcare provider network alongside direct consumer acquisition.
Neko Health is a preventive health technology company operating full-body scanning clinics that use sensors and imaging to screen for early signs of disease. Co-founded by Daniel Ek, it combines hardware, software, and clinical staff to deliver rapid diagnostic body scans. The company operates physical clinics in select European markets.
Nello is a stress-relief drink powder brand founded in 2021 whose flagship product Supercalm — formulated with magnesium glycinate, ashwagandha, L-theanine, and vitamin D3 — became a viral TikTok phenomenon in 2024-25. The brand's timing was almost uniquely fortuitous: cortisol and anxiety content on TikTok grew 340% year-over-year during 2024-25, and Nello Supercalm was positioned as the direct supplement solution for 'cortisol face' — the viral trend describing physical symptoms of chronic stress. The brand sold more than 1 million units of Supercalm, starting at $40, largely through TikTok. Celebrity endorsers including model Jasmine Tookes and TV personality Bethenny Frankel amplified the brand's visibility. The product has since expanded to Target retail locations, transitioning from TikTok-native demand to mainstream retail. Specific founder information is not publicly documented.
NEOM Wellbeing (originally NEOM Organics) was co-founded in 2005 by journalist Nicola Elliott and Oliver Mennell, taking its name from the founders' initials. Starting with four natural-wax candles, the brand grew into a complete wellbeing product range addressing sleep, stress, and energy through the science of scent. It is backed by Piper Private Equity and sold through DTC, John Lewis, Boots, and global spa partners. Also searched as Neom.
Noom is a New York-based psychology-based weight loss app founded in 2008 by Artem Petakov and Saeju Jeong. The app uses behavioral psychology, food logging, and coaching to drive sustainable weight loss. Noom became a landmark paid media case study for quiz-funnel DTC marketing, spending billions on Facebook, Instagram, and Google to build a multi-billion-dollar subscription business.
Nordic Superfood is a Finnish wellness brand harnessing the nutritional power of Nordic wild berries, plants, and botanicals in supplement and food product form. Sold DTC and through international health retailers, the brand positions Finnish Arctic ingredients as among the world's most potent natural health sources. Also searched as Nordic.
Norse Organics offers natural skincare and wellness products inspired by Scandinavian simplicity.
Nua is an Indian women's health brand selling menstrual hygiene products, intimate care, and wellness items. The brand sells direct-to-consumer online across India, advertising across Meta placements.
Numan is a UK men's health telehealth platform founded in 2018 by Sokratis Papafloratos. The brand offers online consultations and prescription delivery for ED, hair loss, and weight management (GLP-1). In 2024, Numan crossed $90M ARR driven by GLP-1 demand and reported its first year of profitability, positioning it as the UK's most commercially successful men's telehealth challenger.
Nutrabay is an Indian sports nutrition e-commerce platform selling protein supplements, vitamins, and fitness nutrition products from multiple brands. The brand sells direct-to-consumer online across India, advertising across Meta placements.
Nutrafol is a hair wellness supplement brand founded in 2016 by Giorgos Tsetis and Roland Peralta in New York. The brand pioneered a physician-recommended approach in the DTC supplement space, positioning its nutraceutical formulas as clinically credible alternatives to pharmaceutical hair-loss treatments. By partnering with dermatologists and OB-GYNs and offering gender-specific formulas, Nutrafol built a subscription business that reached $200M+ in annual revenue before Unilever acquired it in 2022 for up to $1.7 billion — one of the largest DTC supplement exits on record. The brand continues to operate with expanded retail distribution through Sephora and Ulta.
Nutrione is a South Korean health and nutrition brand offering supplements and functional foods. It sells through retail and ecommerce channels in Korea, and advertises across Meta placements.
Nuun is a Seattle-based electrolyte brand founded in 2004 that invented the effervescent hydration tablet format, separating electrolyte replacement from the carbohydrates that dominated sports drinks at the time. Acquired by Nestlé Health Science in 2021, Nuun remains the category pioneer.
Nuzest is a New Zealand clean plant protein and supplements brand founded in 2012 by Trevor Bolland, initially formulated to support his daughter Monique who was diagnosed with multiple sclerosis. The brand's flagship Clean Lean Protein uses European golden pea protein with no fillers or artificial ingredients, and has expanded to the USA, UK, Australia, and Asia.
OZiva is a Mumbai-based plant-based nutrition and supplements brand founded in 2016 by Aarti Gill and Mihir Gadani. Positioned at the intersection of Ayurveda and clinical nutrition science, OZiva targets urban Indian women with protein powders, vitamins, and wellness supplements. It was acquired by Hindustan Unilever Limited, which completed full ownership in 2025.
Obagi is a Long Beach-based clinical skincare brand founded in 1988 by dermatologist Dr. Zein Obagi. The brand built its reputation through physician channels with prescription-grade formulas for hyperpigmentation and anti-aging, and has since expanded to DTC with clinical positioning intact.
Obvi is a bootstrapped DTC collagen supplement brand co-founded on June 1, 2019, by Ronak Shah, Ash Melwani, and Ankit Patel — three e-commerce operators who previously ran the DTC agency Ghost3Media. The founders identified a gap in the collagen supplement market: existing products were flavorless or unpalatable powders, meaning consumers either mixed them into drinks and tolerated the taste or gave up on the routine. Obvi's answer was to make collagen genuinely delicious in nostalgic flavors (Fruity Cereal, Hot Cocoa, etc.) and build a community of female buyers around the product. Within two years, Obvi surpassed $10M in sales, built the world's second-largest collagen community (36K active Facebook group members), and amassed 100K+ customers across 75 countries. By 2023, the brand crossed $40M in revenue — all bootstrapped with no outside investment. Co-founder Ash Melwani became one of the most-followed DTC marketing educators on X (formerly Twitter), creating additional brand credibility through his public documentation of Obvi's marketing strategy.
Ocean & Earth is a surf and skate accessories brand selling board bags, leashes, traction pads, and related gear. The brand serves the action sports category with functional equipment for surfers and skaters, advertising across Meta placements.
Ocean's Balance is a seaweed-based food and supplement brand selling kelp and seaweed products sourced from Maine's coastal waters. It positions itself around sustainably harvested sea vegetables as a nutrition category. Products are sold direct-to-consumer online and through natural food retailers.
Onnit was founded in 2010 by Aubrey Marcus in Austin, Texas. The brand — famous for Alpha Brain nootropic and its 'total human optimization' philosophy — became one of the fastest-growing supplement companies through the Joe Rogan Experience podcast, where Rogan's authentic advocacy created a cultural phenomenon. Unilever acquired a majority stake in Onnit in 2021.
OpenLoop is a healthcare technology company providing the clinical and compliance infrastructure that powers telehealth services for other digital health brands, including licensed provider networks and prescribing support. It operates as a B2B platform rather than a direct-to-consumer brand, serving startups and healthcare companies building virtual care offerings. The company is part of the broader telehealth-enablement category.
Optimum Nutrition is a health and fitness brand known for sports nutrition products, including whey protein powders, amino acids, and supplements used by athletes and fitness enthusiasts. It is one of the most widely recognized global sports nutrition brands, sold through retail, gyms, and online, and advertises across Meta placements.
Organic India is an Indian wellness brand selling herbal teas, Ayurvedic supplements, and organic food products. The brand emphasizes organic farming practices and sells through retail and e-commerce channels in India and internationally, advertising across Meta placements.
Organics Nature is a brand name suggesting a natural or organic food and wellness products company. Based on the available listing information, it positions itself within the health-focused natural products category. Further specifics on its exact product line were not confidently identifiable.
Organics Ocean offers natural health supplements spanning gut health, energy and everyday wellness.
Organika is a Canadian health and supplement brand offering vitamins, probiotics, and natural health products. It sells through health food retailers, pharmacies, and ecommerce, and advertises across Meta placements.
Oura Ring (ouraring.com) is a Finnish smart ring founded in 2013 by Petteri Lahtela, Kari Kivelä, and Markku Koskela in Oulu, Finland. The ring tracks sleep stages, HRV, body temperature, and menstrual cycle with a jewelry-like form factor. Valued at $900M+, used by NBA, celebrities, and biohackers. Also searched as Oura.
Ovira is a Sydney-based femtech brand founded in 2020 by Alice Williams, who developed a TENS-based period pain relief device after suffering from endometriosis. The brand went viral on TikTok, building a following of 6.5 million, and has sold to hundreds of thousands of women globally through its DTC site and Amazon.
PROMiXX is a fitness accessory brand that makes portable vortex mixers and protein shaker bottles. Its products use a high-powered mixing action to blend protein and supplement powders into smooth, clump-free drinks. The brand is aimed at athletes, gym-goers and anyone who takes daily protein or supplements.
Palo Alto Networks is a cybersecurity company offering firewalls, cloud security, and threat detection platforms for enterprises, founded in 2005 and headquartered in Santa Clara, California. The company markets its security products to businesses through B2B and digital advertising channels, including Meta.
Paper Mate is a writing instruments brand owned by Newell Brands, known for ballpoint pens, mechanical pencils, and highlighters sold widely in office and school supply retail. The brand markets its stationery products through digital advertising, including Meta placements, targeting students and office consumers.
Parsley Health is a membership-based healthcare company offering holistic, root-cause primary care through licensed doctors and health coaches. It combines virtual and in-person visits with functional medicine approaches for chronic conditions. The company operates a subscription model targeting patients seeking an alternative to conventional primary care.
Peak Performance (buypeakperformance.com) is a US organic supplement brand founded around 2017 by Talor Zamir in Las Vegas, NV. Known for USDA Certified Organic greens powder with 25+ ingredients, it sells on Amazon and DTC with clean-label certifications driving credibility. Also searched as Peak.
Pee Safe is a New Delhi-based feminine hygiene and personal care brand founded in 2013 by Vikas and Srijana Bagaria. Starting with India's first toilet seat sanitiser spray — developed after Srijana contracted a UTI at a public toilet — the brand has expanded into menstrual hygiene, intimate care, and sexual wellness, with $32 million in Series C funding raised in 2026. Also searched as Pee.
Pendulum (formerly Whole Biome) is a San Francisco-based precision probiotic company founded in 2012 by Colleen Cutcliffe (CEO, PhD Biochemistry from Johns Hopkins), John Eid, and Orville Chichester. The company spent nearly a decade developing proprietary probiotic strains with published peer-reviewed clinical evidence before launching its flagship Pendulum Glucose Control product in 2020 — the first probiotic classified as a medical food for the dietary management of type 2 diabetes. The probiotic strains are designed to restore gut microbiome functions that produce butyrate and stimulate natural GLP-1 release, positioning Pendulum directly in the metabolic health category at the exact moment GLP-1 drugs like Ozempic dominated cultural conversation. A subsequent GLP-1 Probiotic product extended this positioning. Pendulum scaled DTC through performance marketing and physician recommendation channels, building a subscription business around premium-priced clinical-grade formulations.
Perelel was founded in 2020 by Alex Taylor, Victoria Thain Gioia, and OB/GYN Dr. Banafsheh Bayati in Los Angeles. Frustrated by gaps in prenatal nutrition, the founders created stage-specific vitamin packs designed for each trimester plus postpartum — a model that recognizes pregnancy nutrition needs shift significantly over time. The co-founder physician credential is central to the brand's trust positioning.
Persona Nutrition is a Seattle-based personalized supplement brand founded in 2017. The company differentiates through its dietitian-guided quiz and a high-profile Nordstrom retail partnership — an unusual channel for a DTC supplement brand that lends legitimacy with a premium shopper demographic. Customers receive personalized daily packs based on their health assessment. Also searched as Persona.
Pharmacy2U is the UK's largest online pharmacy, founded in 1999 in Leeds. The brand fulfils NHS repeat prescriptions by post and offers a private online doctor service for conditions including weight management and sexual health. Its combination of NHS trust signals and private health services gives it a unique dual-positioning in UK digital health advertising.
Pilot is an Australian DTC men's health telehealth brand operated under Eucalyptus Health, launched in 2019 and based in Sydney. The platform provides online clinical consultations and subscription treatment for hair loss, ED, weight management, and PE, and has treated over 100,000 Australian men.
Pink Stork is a women's health supplement brand offering products for fertility, pregnancy, postpartum, and general wellness. It positions itself as a woman-founded brand focused on hormone and reproductive health support. Products are sold direct-to-consumer online and through retail partners.
Plant Therapy is an essential oils brand selling single oils, blends, and diffusers, including a line formulated for children. It positions itself around affordability and safety testing compared to multi-level-marketing essential oil brands. The company sells primarily through its own online store.
Plix (The Plant Fix) is an Indian health and nutrition brand selling plant-based supplements, protein, and wellness products. The brand sells direct-to-consumer online across India, advertising across Meta placements.
PowerBlock invented the adjustable dumbbell category in 1990 with a patented selector-pin design that lets users dial weight in 2.5 lb increments. Based in Owatonna, Minnesota, the brand sells direct and through Amazon and big-box retailers, dominating the professional and prosumer home-gym segments with a product line spanning 5–175 lb configurations.
PranaOn is an Australian sports nutrition brand offering plant-based protein powders and wellness supplements sold direct-to-consumer online and through retail stockists. The brand advertises across Meta placements to reach health and fitness shoppers.
Prenuvo is a Vancouver-founded DTC preventive health company offering full-body MRI scans at $2,500 as an annual health screen. Celebrity endorsements from Kim Kardashian and Tony Robbins drove viral awareness; the brand operates clinics across North America targeting high-income longevity-focused consumers.
Prince of Peace is a health and wellness brand offering herbal supplements and teas, including ginseng-based products, rooted in traditional Chinese wellness practices. It sells through specialty and ecommerce retail channels, and advertises across Meta placements.
Prostate Discovery develops natural supplements targeting prostate health and men's wellness.
ProstateMD is a dietary supplement brand marketing capsules aimed at supporting men's prostate and urinary health. It positions itself within the men's health supplement category, sold direct-to-consumer online. The brand advertises largely through digital and social channels.
Provitalize is a DTC supplement brand offering a probiotic formula marketed toward women experiencing menopause-related weight gain, bloating, and hot flashes. The product combines probiotics with botanical ingredients and is sold primarily through the brand's own e-commerce site. It positions itself in the women's health and gut-health supplement category.
REP Fitness is a Longmont, Colorado-based home gym equipment brand founded in 2012 by brothers Ryan and Shane McGrotty. Starting in a 1,200 sq ft garage, REP grew to 200+ employees by offering commercial-grade racks, barbells, benches, and dumbbells at mid-market prices. REP was ranked the #1 most popular home gym brand in America in a 2022 survey, surpassing Rogue. Also searched as REP.
Rael was co-founded in 2017 in Los Angeles by Yanghee Paik, Aness An, and Rachel Ji. The brand applies Korean beauty and wellness principles to organic feminine care—pads, liners, menstrual cups, and skincare—and became Amazon's top-selling period care brand before raising $52M to expand into cycle-support supplements.
Real is a New York-based mental health app founded in 2019 by Ariela Safira that brings the evidence base of group therapy to a mobile subscription at $28/month. Backed by Lightspeed and athlete-investors Megan Rapinoe and Eric Kendricks, it differentiates from 1:1 teletherapy platforms by making peer group sessions with licensed therapist facilitation the core product.
Real Mushrooms (realmushrooms.com) was founded in 2014 by Skye Chilton in Vancouver, BC. The brand produces 100% fruiting body mushroom extracts with verified beta-glucan content, sold DTC and on Amazon, and is a leader in functional mushroom education and category transparency.
Resilia creates natural immune support and gut health supplements built around resilient everyday wellness.
Rheal Superfoods makes organic superfood blends supporting energy, gut health and everyday wellness.
Ricola is a Laufen-based Swiss herbal candy brand founded in 1930 by Emil Richterich. Known worldwide for its 13-herb recipe grown on Alpine meadows and the iconic 'Who made these?' advertising campaign, Ricola sells in 50+ countries and operates a DTC webshop with gift sets and limited-edition products.
Ritual is a Los Angeles-based supplement brand founded in 2016 by Katerina Schneider. The brand disrupted the multivitamin category with radical supply-chain transparency — tracing every ingredient to its source — and a distinctive product design featuring visible, floating beadlets inside a delayed-release capsule. Ritual expanded from women's multivitamins to prenatal, men's, teens', and protein products, scaling to over $100M in revenue on a subscription-first DTC model with retail expansion into Target.
Ro is a New York-based telehealth company founded in 2017 by Zachariah Reitano, Saman Rahmanian, and Rob Schutz. Originally launched as Roman for men's health, Ro expanded to women's health (Rory) and now operates as a comprehensive telehealth platform covering weight loss (GLP-1), ED, hair loss, and fertility. Ro operates its own pharmacy, making it one of the few fully vertically integrated telehealth brands.
Rocka Nutrition is a Hamburg-based vegan sports supplement brand founded in 2015 by fitness influencer Julian Zietlow. The brand built its initial growth on Zietlow's YouTube and Instagram following before expanding to a broader audience via DTC and Amazon. Also searched as Rocka.
Rocky Mountain Oils is an essential oils company selling single oils, blends, and diffusers direct to consumers online. It positions itself around third-party purity testing and transparency in sourcing. The brand sells through its own e-commerce site rather than a distributor network.
Rogue Fitness is a Columbus, Ohio-based strength equipment company founded in 2006 by Bill Henniger. The brand became the gold standard for serious garage gym owners and CrossFit athletes through Made-in-USA manufacturing, CrossFit Games title sponsorship, and a loyal enthusiast community that turned product launches into cultural events. Also searched as Rogue.
RoutineFlow is a routine-building app designed to help users, including families and children, establish and stick to daily routines through visual schedules and reminders. The app targets parents seeking structure-building tools for kids as well as general productivity users. It operates through app store distribution.
Rowdy Mermaid is a Boulder, Colorado-based adaptogen kombucha and functional beverage brand founded in 2016 by Jamba Dunn. The brand integrates medicinal mushrooms and adaptogens into fermented beverages, building a strong independent retail and DTC presence in the functional beverage category. Also searched as Rowdy.
RYZE Superfoods is a Los Angeles-based mushroom coffee brand founded in 2020 by Harvard graduates Andrée Werner and Rashad Hossain. The brand blends six medicinal mushrooms with organic Arabica and MCT oil, achieving ~$74M ARR with minimal outside funding through viral TikTok growth and aggressive Meta scaling. Also searched as Ryze.
Sanfe is an Indian women's intimate care and wellness brand selling products such as pee-safe solutions, intimate hygiene, and personal care items. The brand sells online across India, advertising across Meta placements.
Seabody is a County Kerry biotech company founded by cellular biochemist Dr. Helena McMahon, extracting Fucoidan from wild Atlantic ocean plants to create premium zero-waste skincare and supplements. Stocked in Brown Thomas, the brand is positioning Irish marine science as a luxury wellness credential.
Seaweed Bath Co is a personal care brand selling bath and skincare products formulated with seaweed extracts. It positions itself around natural, mineral-rich bodycare sourced from bladderwrack seaweed. Products are sold direct-to-consumer online and through retail partners.
Sequence was a clinician-led telehealth platform connecting patients to GLP-1 medications (Ozempic, Wegovy) for medically supervised weight loss. Founded in 2021 in New York, it grew rapidly on the back of GLP-1 demand and was acquired by WW International (WeightWatchers) in 2023 for $132 million.
Simply Revival offers natural wellness products focused on everyday health and revitalization.
Sir Kensington's is a condiment brand making ketchup, mayonnaise, and mustard with an emphasis on simple, non-GMO ingredients. Founded in 2010, it positions itself as a premium, better-for-you alternative to mass-market condiment brands and is now owned by Unilever. Its products are sold in grocery and natural food retailers.
Sirona is an Indian personal care and hygiene brand focused on intimate wellness products for women, including menstrual cups, hygiene washes, and related care items. It sells primarily through its own DTC website and Indian ecommerce marketplaces. Sirona advertises on Meta placements to build awareness and drive sales.
SkinKraft is an Indian personalized skincare brand that uses diagnostic questionnaires and DNA-based analysis to formulate custom skincare products for customers. It operates as a DTC subscription brand sold through its own website and app. SkinKraft advertises on Meta placements to acquire new skincare customers.
Somedays is a period care and women's health brand selling pain relief patches, supplements, and related products direct-to-consumer online. It targets consumers seeking alternatives to traditional over-the-counter menstrual pain relief. The brand advertises across Meta placements to drive ecommerce sales.
Speediance makes a wall-mounted all-in-one gym system with digitally controlled cable resistance up to 220 lb, a 21-inch HD touchscreen for guided workouts, and multiple cable attachment points that replicate an entire commercial cable stack. Founded in Shenzhen and sold globally via DTC and Amazon, Speediance positions itself as the affordable smart gym alternative to Tonal.
SteadyMD is a St. Louis-based telehealth company operating as both a white-label clinical infrastructure provider for DTC health brands and a direct-to-consumer primary care service. Founded in 2018, it powers clinical operations for dozens of health companies while maintaining its own consumer practice.
Submittable is a software platform for managing applications, submissions, and grant programs, used by nonprofits, publishers, and grant-making organizations. It positions itself as a tool for streamlining review workflows for grants, awards, and creative submissions. The company offers its platform on a subscription basis.
Sugarbear is a supplement brand best known for gummy vitamins marketed for hair health, alongside other wellness gummies. It positions itself as a lifestyle-oriented, direct-to-consumer vitamin brand with strong social media presence. Products are sold primarily online.
Sun & Swell Foods is a Santa Barbara-based woman-owned B-Corp making organic, vegan, gluten-free snacks and pantry staples. Every product uses five or fewer real-food ingredients and ships in certified home-compostable, microplastic-free packaging—with a mail-back composting option for customers without bins. Also searched as Sun & Swell.
Sunday Natural is a Berlin-founded premium supplement DTC brand established in 2013. Differentiated by pharmaceutical-grade quality standards, third-party lab testing transparency, and bioavailability optimization, Sunday Natural targets health-literate German consumers who evaluate supplements by ingredient quality rather than price or branding. Distributed via sunday.de and Amazon. Also searched as Sunday.
Super Beta Prostate is a dietary supplement brand marketing capsules formulated to support prostate and urinary health in men. It positions itself as a long-running, widely advertised name in the men's health supplement space. The product has been sold through direct-response marketing and retail channels.
Superpower is a San Francisco-based health platform founded in 2022 that offers 100+ biomarker blood tests annually for $199, combined with AI-driven health coaching. The platform raised $30M in Series A funding and positions as the accessible alternative to more expensive longevity testing services.
SuppCo is a New York-based supplement intelligence platform co-founded in 2022 by serial entrepreneur Steve Martocci (GroupMe, Splice). The app scans and rates 160,000+ supplements using a TrustScore system, helping users build optimized stacks. It was acquired by Function Health in 2025.
Grupo SURA is Colombia's largest insurance and financial services company, founded in 1944 in Medellín with 80 years of operating history. Through Suramericana (insurance), EPS SURA (health), and SURA Asset Management (pensions), it serves 44 million clients across 8 Latin American countries. The brand holds 21.8% market share in Colombian insurance and is increasingly digital-first. Also searched as Sura.
Surf Hardware International (SHI) is the Gold Coast company behind FCS, the world's most widely used surfboard fin system. Founded in 1987, SHI built a global business supplying professional and recreational surfers through a combination of specialty retail distribution and DTC e-commerce. FCS fins are used by the majority of professional surfers on the WSL tour. Also searched as Surf.
Sustain Natural was founded in 2013 by Jeffrey and Meika Hollender to bring natural, female-health-focused sexual wellness products to market. Known for fair-trade latex condoms and organic period care, the brand was acquired by Grove Collaborative, amplifying its eco-conscious retail reach. Also searched as Sustain.
SweatBlock is a personal care brand selling clinical-strength antiperspirant wipes and related sweat-management products. The brand targets consumers seeking a stronger solution to excessive sweating than standard deodorants, sold through ecommerce and retail channels. It positions itself in the health and personal care category alongside other clinical antiperspirant brands.
Swisse was founded in Melbourne in 1969 and became Australia's best-selling vitamins and supplements brand through high-profile celebrity ambassador campaigns featuring Nicole Kidman and Pat Rafter. Acquired by Hong Kong-listed Health and Happiness (H&H) Group in 2015, Swisse has since built a dominant DTC business in China through Tmall and JD.com, positioning Australian provenance as a premium quality signal.
Talkspace is a New York-based online therapy platform founded in 2012 that pioneered text-message-based therapy and drove mainstream telemental health adoption through major TV campaigns and celebrity partnerships, notably Michael Phelps. It went public via SPAC in 2021 and has expanded into insurance and B2B EAP channels.
Tempo is a San Francisco-based connected fitness company that makes an AI-powered home gym using 3D motion sensing to count reps, track form, and coach strength training in real time through a large touchscreen display with integrated weight storage.
That Sassy Thing is an Indian intimate wellness and personal care brand selling products such as feminine hygiene, hair removal, and intimate care items. It sells primarily through its own DTC website and ecommerce marketplaces. That Sassy Thing advertises on Meta placements to reach its target consumer base.
The Absorption Company builds supplements engineered for maximum nutrient absorption, so your body actually uses what you take.
The Derma Co is an Indian dermatology-focused skincare brand under Honasa Consumer (parent of Mamaearth), offering actives-based products like serums, cleansers, and treatments formulated around specific skin concerns. It sells primarily through its own DTC website and ecommerce marketplaces. The Derma Co advertises extensively on Meta placements to drive online customer acquisition.
The Nue Co is a London-founded functional wellness brand founded in 2017 by Jules Miller and Charlie Gower. Starting from a personal gut health journey, the brand expanded to supplements, topical skincare, and functional fragrance. It has significant DTC presence in Australia and is frequently cited in the AU wellness operator community for its supplement funnel and premium packaging. Also searched as The.
The Turmeric Co. was founded in 2017 by Wales and West Brom footballer Thomas Hal Robson-Kanu, who developed the brand after using raw turmeric shots to manage inflammation during his playing career. The brand produces cold-pressed functional shots containing raw turmeric, ginger, and complementary botanicals, sold DTC and in UK retailers. Also searched as The Turmeric.
Thesis (takethesis.com) is a New York-based personalized nootropic brand founded in 2019 by Dan Freed. Rather than selling a single stack, Thesis uses a cognitive assessment quiz to match customers to one of several custom blends targeting energy, clarity, creativity, or motivation. The brand ranked #3 on the Financial Times Americas Fastest-Growing Companies list in 2024, reflecting its rapid DTC scale.
Thinx was founded in 2013 by Miki Agrawal, Radha Agrawal, and Antonia Dunbar. Its 2015 NYC subway ad campaign—initially rejected by the MTA for showing period imagery—sparked a national conversation about menstrual stigma and positioned Thinx as the category-defining DTC brand for period underwear.
Thirty Madison is a telehealth company building specialty-focused health brands for chronic conditions such as hair loss, migraine, and gastrointestinal issues, operating platforms including Keeps and Cove. Founded in 2017 and based in New York, it connects patients with clinicians and prescription treatment plans online, advertising direct-to-consumer via digital channels.
Thompson's is an Australian vitamin and supplement brand known for high-strength and specialty formulations sold through pharmacy retail. It offers products across immunity, joint health, and general wellness categories. The brand positions itself within the established Australian nutraceuticals market.
Thorne was founded in 1984 by Al Czap in Summerville, South Carolina. Originally a practitioner-only supplement brand known for exceptional clinical-grade formulations and NSF Certified for Sport credentials, Thorne pivoted to consumer DTC in the 2010s, launching a health testing and personalized supplement platform. Professional sports league partnerships (NBA, MLB, PGA) give the brand unparalleled athlete credibility.
Thrive Market is a membership-based online grocery retailer selling healthy, organic, and specialty diet food and household products. Founded in 2014, it positions itself as an affordable alternative to natural grocery stores, delivering products directly to members. The company also has a social program that subsidizes memberships for lower-income households.
Tonal is a San Francisco-based connected fitness company founded in 2015 by Aly Orady. The flagship product is a wall-mounted electromagnetic resistance training system that replaces a full weight rack, paired with an AI coaching platform and streaming strength classes. Tonal raised over $450M and counts LeBron James, Serena Williams, and Stephen Curry among celebrity investors who have appeared in marketing campaigns.
Top Extracts was founded in Chicago in 2014 by Jim Sourek, building on AKA (American Kratom Association) GMP certification and rigorous heavy metal, DNA, and microbial lab testing. The brand offers kratom powder, capsules, liquid extracts, and a wholesale/white-label program for retailers. Also searched as Top.
Transparent Labs is a Salt Lake City-based sports nutrition brand founded in 2012 that built a $100M+ DTC business on a single principle: show every ingredient and dose. No proprietary blends. The brand grew through content marketing, community trust, and formulation credibility. Also searched as Transparent.
Traya is an Indian health and wellness brand focused on hair loss treatment, offering personalized hair care regimens combining Ayurveda, allopathy, and nutrition. It sells primarily as a DTC subscription model through its own website. Traya advertises heavily on Meta placements to acquire new customers for its hair care programs.
Troop (trytroop.com) was founded in 2021 in Los Angeles by cousins Stephanie Moyal and Jake Mellman. The brand makes functional mushroom gummies using 100% US-grown fruiting body mushrooms, and markets to younger wellness consumers who find capsules unappealing. Also searched as Troop.
Tropeaka is an Australian health and nutrition brand selling plant-based protein powders, superfood blends, and wellness supplements direct-to-consumer online. The brand advertises across Meta placements to reach health and fitness shoppers.
Tru Niagen is the consumer supplement brand of ChromaDex, built around patented nicotinamide riboside (NIAGEN) — the most clinically studied NR ingredient. Founded in 2015 and sold DTC, on Amazon, and through retail, the brand uses its clinical trial portfolio as a performance marketing engine. Also searched as Tru.
Truepill is a healthcare technology company offering pharmacy fulfillment, telehealth, and diagnostics infrastructure that other digital health and DTC brands use to deliver prescriptions and virtual care to their customers. It operates behind the scenes as a B2B platform rather than a consumer-facing pharmacy. The company serves a range of health-tech and consumer brands needing pharmacy logistics.
Tubby Todd is a baby and kids' skincare brand selling bath products, lotions, and sunscreen formulated for sensitive skin. It positions itself as a family-founded, gentle skincare option for children with eczema-prone or sensitive skin. Products are sold primarily direct-to-consumer online.
Unbound was co-founded in 2014 by Polly Rodriguez and Sarah Jayne Holt in New York. The brand built its audience in part through transparency about repeated Facebook, Instagram, and Google ad bans—publicly documenting each restriction and building community around the shared experience of navigating censorship as a women-focused sexual wellness brand.
Uni-ball is a writing instruments brand under Mitsubishi Pencil Company, known for gel and rollerball pens marketed for smooth, smudge-resistant writing. The brand sells pens through office supply and retail channels and advertises digitally to reach students and professionals.
Union Craft Brewing is a craft brewery based in Baltimore, Maryland, producing a range of beers sold through its taproom and regional distribution. Founded in 2012, it positions itself as a community-oriented independent brewery. It is known locally for its Maryland-focused branding and events.
Uqora is a San Diego-based women's health supplement brand founded in 2017 by Spencer Gordon and Jenna Ryan. The brand owns UTI prevention as a supplement category, combining D-Mannose and clinically supported ingredients in a proactive daily formulation with exceptional paid search ROI.
VAAY is a German health and wellness brand selling CBD oils, sleep aids, and skincare products formulated with cannabinoids. It positions itself around science-backed formulations for sleep and stress, sold direct-to-consumer online and through select retailers across Europe.
Vida Glow was founded in 2014 by Anna and Kieran Lahey in Sydney, after Anna's personal discovery of collagen supplements in Japan produced transformative results. The brand built its initial growth through influencer seeding and is now the world's number one marine collagen brand, selling a unit every four seconds globally. DTC subscription is core to the model, with international retail distribution expanding rapidly. Also searched as Vida.
Viome was founded in 2016 by Naveen Jain and Momo Vuyisich in Bellevue, Washington. The company offers at-home gut microbiome testing using metatranscriptomic RNA sequencing — the same technology originally developed at Los Alamos National Laboratory — to generate personalized dietary and supplement recommendations. Viome has expanded to oral health and full-body intelligence testing.
Vital Beautie (VB Program) is AmorePacific's beauty ingestibles brand, selling collagen drinks, probiotic supplements, and antioxidant formulas under the belief that beauty begins from within. Distributed via AmorePacific's DTC channels, home shopping, and Korean pharmacy networks, the brand bridges cosmetic science and nutraceutical credibility. Also searched as Vital.
Vital Proteins was founded in 2013 by Kurt Seidensticker in Chicago and is credited with creating the mainstream collagen supplement category. The brand rode the paleo and clean-eating wave before appointing Jennifer Aniston as Chief Creative Officer in 2021, unlocking mass-market awareness. Nestlé Health Science acquired a majority stake in 2019, providing retail distribution muscle. Also searched as Vital.
Vitality Extracts offers pure essential oils and natural wellness products for aromatherapy and self-care.
Vitamintrend is a German manufacturer and DTC retailer of dietary supplements, operating primarily through vitamintrend.com and Amazon.de. Products are made in Germany with clean formulations (no unnecessary additives), targeting price-conscious young consumers seeking quality vitamins and minerals.
Vitasei is a wellness and beauty supplement brand focused on US Hispanic and Latina consumers, offering collagen powders, beauty multivitamins, and liver health supplements. Products are sold DTC at vitasei.com and through Amazon. The brand uses bilingual (English/Spanish) packaging and marketing, positioning products as science-backed wellness solutions for women.
Vitl is a London-based personalised vitamin subscription brand founded in 2015 by Jonathan Relph. The brand uses at-home blood and DNA nutrition tests to recommend bespoke supplement packs, delivered monthly. Available through Boots and across Europe, Vitl occupies the premium end of the personalised nutrition market with a data-driven approach that commodity vitamin brands cannot replicate.
Vitruvian built the Trainer+, a flat-form smart cable machine that uses AI-adaptive resistance to automatically adjust load throughout each repetition for optimal muscle stimulus. Founded in Perth, Australia, the company ships globally DTC and has attracted elite athletes including Olympic sprinters and NFL players as advocates.
VivaTerra is a home goods and decor brand selling furniture, lighting, and accessories made from natural and reclaimed materials. It positions itself around eco-conscious, artisan-made design for the home. The brand sells primarily through its own direct-to-consumer online store.
Vulcan Strength is a Birmingham, Alabama DTC brand specializing in Olympic weightlifting equipment: color-coded IWF-spec bumper plates, competition barbells, kettlebells, and accessories. Serving CrossFit athletes, Olympic lifters, and serious home gym builders, Vulcan competes on quality-per-dollar against Rogue's premium positioning. Also searched as Vulcan.
Wahoo Fitness is a fitness technology company known for KICKR smart bike trainers, ELEMNT GPS bike computers, and the SYSTM training platform. Its range also covers the KICKR RUN smart treadmill, heart rate monitors, cycling sensors, and Speedplay pedals, serving cyclists and endurance athletes who train indoors and outdoors.
WaterRower designs and builds hardwood rowing machines using a patented water flywheel that delivers the authentic sound and resistance of open-water rowing. Founded in 1988 by John Duke in Rhode Island, each machine is handcrafted from sustainably sourced solid wood, making it as much a piece of furniture as fitness equipment.
Waterdrop was founded in Vienna in 2016 by Henry Springer and Martin Murray. The brand created the microdrink category — small sugar-free cubes containing flavour and vitamins that dissolve in water. It operates a heavy DTC subscription model alongside retail and Amazon, with plastic-free packaging as a key sustainability differentiator.
Well+Good is a digital media brand covering wellness, fitness, nutrition, and beauty topics for a health-conscious audience. It positions itself as a lifestyle content publisher rather than a product retailer, though it also runs a marketplace for wellness products. The brand is known for trend coverage in the wellness space.
Wellbeing Nutrition is a Mumbai-based wellness brand founded in 2019 by Avnish Chhabria. The brand pioneered oral thin strip (melts) delivery for vitamins and supplements in India — a format that dissolves on the tongue for rapid absorption, making the product itself the most compelling creative demonstration. Hindustan Unilever made a strategic investment in the company in 2022. Also searched as Wellbeing.
Founded in Cape Town around 2008, Wellness Warehouse pioneered holistic health retail in South Africa, combining expert in-store wellness consultants with a curated selection of natural foods, supplements, and clean beauty products across 50+ stores and a DTC online store. Also searched as Wellness.
Wheel is a B2B healthcare technology platform that provides the infrastructure — clinicians, compliance, and technology — for other companies to launch virtual care and telehealth services under their own brand. It serves health systems, retailers, and digital health startups rather than consumers directly. The company positions itself as telehealth infrastructure rather than a patient-facing brand.
White Wolf Nutrition is an Australian sports nutrition brand selling protein powders, supplements, and snack products through ecommerce and retail stockists. The brand advertises across Meta placements to reach fitness-focused consumers.
WHOOP (whoop.com) is a US fitness wearable brand founded in 2012 by Will Ahmed, John Capodilupo, and Aurelian Nicolae in Boston, MA. Its screenless band and subscription membership deliver strain, recovery, and sleep analytics for serious athletes and health-optimizers, valued at $3.6B+.
Wild Nutrition is a UK supplement brand founded in 2013 by nutritional therapist Henrietta Norton in Lewes, East Sussex. The brand's Food-Grown range delivers nutrients within a whole-food matrix, a process that mirrors how the body absorbs nutrients from food. Wild Nutrition is particularly known for its women's health range and is recommended by registered nutritional therapists.
WonderLab is a Shanghai meal replacement brand founded in 2019, famous for its Boba Shake protein shakes that went viral on Douyin. By creating bubble tea-flavoured meal replacements, WonderLab normalised the category for Chinese Gen Z, achieving top-tier Tmall meal replacement sales within its first year.
Yes4All is a California-based fitness equipment brand founded in 2009, manufacturing in Vietnam and selling primarily through Amazon, Walmart, and Wayfair. The brand is among Amazon's top-12 Sports & Outdoors sellers, offering kettlebells, dumbbells, resistance bands, and yoga accessories at entry-level price points with $132M GMV in 2023.
Young Living is an essential oils company selling aromatherapy oils, wellness products, and personal care items through a multi-level marketing distributor model. Founded in 1993, it positions itself as a pioneer in the therapeutic-grade essential oil category. The company also markets supplements and household products under its brand.
Your Super is a plant-based nutrition brand selling superfood mixes, protein blends, and wellness supplements in powder form. The brand sells direct-to-consumer online, advertising across Meta placements.
ZOE Health is a UK personalised nutrition science company founded in 2017 by Jonathan Wolf, Professor Tim Spector (King's College London), George Hadjigeorgiou, and Richard Davies. The platform uses CGM, microbiome testing, and blood fat response data to create personalised dietary guidance. ZOE raised £89.9M across multiple funding rounds and became prominent during the COVID pandemic through its PREDICT nutritional study. Also searched as ZOE.
Zava (formerly DrEd) is a pan-European regulated online doctor service founded in 2011 by David Meinertz. The platform operates across the UK, Germany, France, and Ireland, offering asynchronous online consultations and prescription delivery for sexual health, contraception, weight management, and skin conditions. CQC registration and regulated pharmacy status underpin its advertising credibility in each market.
Zebra Pen is a writing instruments brand, part of Japan's Zebra Co., offering ballpoint, gel, and mechanical pens sold through office supply and retail channels. The brand advertises its stationery products digitally, including on Meta, targeting students, offices, and stationery enthusiasts.
Zenyum is a Singapore-founded dental DTC brand offering telehealth-enabled clear aligners and premium oral care products. Founded in 2018 by Julian Artopé, the brand operates across 8 Asian markets — connecting patients with a network of certified dentists and offering treatment at a fraction of traditional orthodontic costs.
doTERRA is an essential oils and wellness products company that sells through a network marketing distributor model. Founded in 2008, it positions itself around sourcing and purity claims for its essential oil blends and supplements. The brand markets to consumers primarily through independent distributors rather than retail stores.
Maude was founded in 2018 by Éva Goicochea in New York. Its minimalist, apothecary-inspired aesthetic and gender-inclusive language reframed sexual wellness as everyday self-care, earning Target placement alongside premium boutique stockists and building a brand that looks unlike anything in the category.
mindbodygreen is a wellness media brand whose shop sells science-backed supplements for sleep, gut health and overall wellbeing.
The highest-performing health and fitness ads use before-and-after transformations, user-generated content, and influencer endorsements. Video content dominates this vertical, particularly short workout clips, recipe demonstrations, and product unboxings. Seasonal campaigns around New Year resolutions, summer fitness, and back-to-school periods create predictable demand spikes that top brands capitalize on with targeted ad bursts.
UGC-style video ads consistently outperform polished brand content in health and fitness. Testimonial ads featuring real customer results build credibility, while educational content about ingredients, workout techniques, or nutrition science establishes authority. Subscription and trial offers reduce the commitment barrier for fitness apps and supplement brands, making them a staple in high-converting ad funnels.
The best health and fitness ads feature real transformation stories, UGC-style video content, and clear product benefits. They often include influencer endorsements and seasonal messaging. Browse our health & fitness ad library for proven creative examples.
Fitness brands use short-form video on TikTok and Instagram Reels, influencer partnerships, and community-driven content. Workout challenges, transformation stories, and educational content about nutrition and exercise are among the most engaging formats.
Instagram, TikTok, and YouTube are top platforms for health and fitness advertising due to their visual and video-first formats. Facebook remains strong for retargeting and reaching older demographics, while Google Ads captures high-intent search traffic.
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