Health and fitness brands operate in a market driven by aspirational messaging, seasonal trends, and strong visual content. From supplement companies to fitness apps, the most successful advertisers combine transformation stories with credible claims. Analyzing health and fitness ad libraries reveals which creative angles, formats, and offers generate the most engagement across platforms.
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See all ads on AdLibrary →8 Sheep Organics creates organic pregnancy care products, from sleep lotions to belly balms, loved by expecting moms.
AG1 (formerly Athletic Greens) is a health and fitness brand selling a daily foundational nutrition supplement combining vitamins, minerals, and whole-food sourced ingredients into a single powdered drink. It sells primarily via direct-to-consumer subscription and advertises heavily across Meta placements.
Alloy is a telehealth and DTC brand offering menopause hormone therapy and related treatments, connecting patients with clinicians for prescriptions delivered by mail. It positions itself in the growing menopause-care category, aiming to normalize hormone replacement therapy through education and direct access. The company operates primarily online with a subscription-style delivery model.
AlphaInfuse offers men's wellness and performance supplements.
Amazonia is an Australian health and wellness brand offering plant-based protein powders, superfoods, and nutritional supplements. It sells through health food retail, pharmacy, and DTC channels, emphasizing natural and vegan-friendly formulations. The brand targets consumers focused on nutrition and active lifestyles.
Amwell is a telehealth platform providing virtual urgent care, behavioral health, and specialty care visits, along with technology infrastructure that health systems and insurers use to power their own virtual care programs. The company serves both consumers seeking virtual visits and enterprise healthcare partners. It is one of the longer-established players in the U.S. telehealth category.
Ananta Hemp Works is an Indian health and wellness brand offering hemp-based food products, including hemp seeds, protein, and oils. It markets itself on nutritional and sustainability benefits of hemp, selling direct-to-consumer online and advertising across Meta placements.
Arista Networks is a technology company that designs and sells cloud networking switches and software for data centers, founded in 2004 and headquartered in Santa Clara, California. The company serves large-scale cloud and enterprise customers and promotes its networking solutions through B2B and digital advertising.
Asitis Nutrition is an Indian health and fitness brand selling sports nutrition and supplement products, including protein powders and health foods. It positions itself around minimally processed, transparent-label nutrition, selling online and advertising across Meta placements.
Attaboy simplifies wellness for men with straightforward supplements built for active lifestyles.
Auric is an Indian wellness brand selling Ayurveda-based supplements and nutrition products, including juices and health drinks. The brand sells direct-to-consumer online in India, advertising across Meta placements.
Be Bodywise is the women's health sub-brand of Mosaic Wellness, launched in 2020 in Mumbai. It addresses PCOS, hairfall, skin health, and hormonal concerns through personalised subscription regimens backed by doctor consultations — bridging the gap between clinical care and accessible DTC wellness.
Beppy is a feminine hygiene brand selling soft sponge-based tampon alternatives designed for comfort during activities like swimming and sports, sold online and through retail. It positions its product as a discreet alternative to traditional tampons. The brand advertises across Meta placements to support ecommerce sales.
Bic is a French consumer products company known for disposable pens, lighters, and razors, founded in 1945 by Marcel Bich and headquartered near Paris. The brand sells its writing instruments, shavers, and lighters worldwide through mass retail and advertises across digital platforms including Meta.
Blackmores was founded in 1932 by Maurice Blackmore in Sydney and is Australia's most recognised vitamins and supplements brand. Acquired by Japan's Kirin Holdings in 2023, Blackmores sells across pharmacy, supermarket, and DTC channels, with significant export volume to Asia. The brand's DTC channel has been reinvested with personalised quiz-funnel experiences to compete with DTC-native entrants.
Bloomerang is a donor management and fundraising software platform built for nonprofit organizations. It positions itself around donor retention, offering CRM tools, email engagement, and reporting features aimed at small and mid-sized nonprofits. The company sells via subscription to nonprofit organizations directly.
Blue Plate is a mayonnaise and condiment brand with particular popularity in the U.S. Gulf South, especially New Orleans. It positions itself as a regional, heritage brand favored for traditional Southern cooking. Blue Plate has been produced since the early 20th century.
Bold Care is an Indian men's health and wellness brand offering products related to sexual health, performance, and hair care through online consultations and DTC delivery. It sells primarily through its own website with app-based ordering. Bold Care advertises on Meta placements to drive customer acquisition.
BoldCare is a Mumbai-based men's sexual health and wellness brand founded in 2019. Co-founded by Bollywood actor Ranveer Singh alongside Rajat Jadhav, Rahul Krishnan, Harsh Singh, and Mohit Yadav, the brand provides science-backed sexual wellness products with discreet delivery and free sexologist consultations, normalising conversations around men's sexual health in India.
Bombay Hemp Company (BOHECO) is a Mumbai-based hemp brand founded in 2013 as India's first hemp company. It offers hemp-based wellness products, nutrition supplements, and sustainable hemp textiles, operating in a complex regulatory environment and educating Indian consumers about legal hemp benefits. Also searched as Bombay.
Bonafide Health is a New York DTC women's health brand founded in 2017, offering OB/GYN-developed supplements for menopause symptoms including hot flashes, sleep disruption, mood, and vaginal dryness. It differentiates via clinical formulation standards and published evidence, sold DTC, on Amazon, and through retail. Also searched as Bonafide.
Botanika Blends is a Brisbane-based Australian plant-based nutrition brand making 100% vegan, dairy-free, gluten-free protein powders from organic pea, brown rice, and faba bean. Available in over 1,000 AU retailers and DTC online, the brand targets fitness-conscious women with a real-food, no-artificial-ingredients positioning backed by HACCP-certified production standards. Also searched as Botanika.
Brili is a routine and task-management app designed to help children and neurodivergent users, including those with ADHD, build independence through visual, timed daily routines. The app is marketed to parents and caregivers as a tool for reducing morning and bedtime friction. It operates on a subscription model.
Bulk Nutrients is an Australian sports nutrition company selling protein powders, supplements, and customizable nutrition products directly to consumers. It emphasizes value pricing through a direct-to-consumer, low-overhead model and offers personalized supplement blending. The brand serves athletes and fitness-focused customers.
Byte is a health and fitness brand selling at-home clear aligner kits for teeth straightening, marketed as a direct-to-consumer alternative to in-office orthodontics with remote monitoring by dental professionals. It advertises across Meta placements to reach consumers seeking teledentistry options.
CBD Vital is a German CBD brand selling oils, capsules, and skincare products derived from hemp extract. It positions itself as a quality-focused player in the wellness and supplements category, sold through its own online store and specialty retailers across Europe.
Caldera Lab is a men's skincare brand selling plant-based facial care products such as cleansers, serums, and moisturizers. It positions itself in the premium natural men's grooming category, emphasizing clinical-grade botanical formulations. Products are sold primarily direct-to-consumer online.
Candid is a health and fitness brand selling at-home clear aligner kits for teeth straightening, positioned as a direct-to-consumer alternative to traditional orthodontic treatment with remote dentist oversight. It advertises across Meta placements to reach consumers seeking convenient dental alignment options.
Carmesi is an Indian women's personal care brand selling menstrual and intimate hygiene products including sanitary pads and period care items. The brand sells online across India, advertising across Meta placements.
Carpe is a personal care brand selling antiperspirant and other sweat-management products for hands, feet, and body. The brand markets its formulations toward consumers with hyperhidrosis or excessive sweating concerns, sold primarily through its ecommerce site and retail partners. It positions itself within the health and personal care category.
Catchafire is a platform connecting skilled professional volunteers with nonprofit organizations that need pro bono project support. It positions itself as a matchmaking service for nonprofit capacity-building, covering areas like marketing, design, and strategy. Nonprofits and companies access the platform through paid memberships.
Cenovis is an Australian vitamin and health supplement brand offering multivitamins, minerals, and specialty formulations sold through pharmacy and grocery retail. It has long been positioned as a mainstream, value-oriented supplement brand in the Australian market. Products span general wellness, immunity, and nutrition support categories.
Certain Dri is an antiperspirant and deodorant brand selling clinical-strength products aimed at consumers dealing with excessive sweating. The brand's products are sold through drugstores, mass retailers, and ecommerce channels in the United States. It positions itself as a stronger-strength alternative to standard antiperspirant products.
Cetaphil is a well-known skincare brand offering gentle cleansers, moisturizers, and sensitive-skin products, originally developed in 1947 and now owned by Galderma. It positions itself as a dermatologist-recommended, fragrance-free option widely available in drugstores and mass retailers. The brand is one of the most recognized names in gentle skincare.
Chicnutrix is an Indian nutrition and wellness brand selling supplements targeted at women's health, including hair, skin, and beauty nutrition products. The brand sells direct-to-consumer online across India, advertising across Meta placements.
Choiceworks is a visual scheduling and behavior-support app designed to help children, particularly those with autism or developmental differences, understand routines, make choices, and manage feelings through picture-based tools. It is used by parents, caregivers, and educators. The app is sold through app stores as a paid download.
Cisco is a multinational technology company that designs and sells networking hardware, software, and cybersecurity solutions for enterprises and service providers. Founded in 1984 and headquartered in San Jose, California, Cisco is one of the largest networking equipment makers in the world and markets its enterprise offerings through digital and B2B advertising channels.
Cleerly is a health technology company providing AI-powered analysis of coronary CT scans to detect and quantify heart disease. Its software is used by cardiologists and health systems to assess plaque buildup and cardiovascular risk. The company positions itself in the cardiac diagnostics and precision medicine space.
Comvita is a New Zealand natural health and Manuka honey company founded in 1974 by Claude Stratford and Alan Bougen in Paengaroa, Bay of Plenty. It is the world's leading Manuka honey brand, built on rigorous UMF certification, global DTC and health-retail distribution, and a science-backed wellness positioning.
Cosmix is a Bengaluru-based adaptogen and functional superfood brand founded in December 2019 by Vibha Harish and Soorya Jagadish. Vibha, an industrial engineer who studied herbalism to manage her PCOS, built Cosmix around science-backed adaptogenic blends for stress, sleep, and hormonal balance. The brand was acquired by Marico in February 2026 for approximately $24.9 million.
Creatures of Leisure is a surf hardware brand selling surfboard leashes, fin systems, and board protection accessories. The Australian-founded brand is recognized within the surfing category for its leash and traction products, advertising across Meta placements.
Cureveda is an Indian wellness brand selling Ayurveda-inspired supplements and nutrition products aimed at general health and immunity. The brand sells direct-to-consumer online across India, advertising across Meta placements.
Cushwa Brewing Company is a craft brewery, based on its name suggesting a regional independent operation in the beer category. It positions itself within the craft beer segment, typically sold through taproom and local distribution. Specific details on its founding and headquarters were not confidently identifiable.
Dakine is an outdoor lifestyle brand selling backpacks, luggage, and accessories designed for surfing, snowboarding, skateboarding, and other action sports. Founded in Hawaii, the brand is known for durable bags and apparel sold through outdoor and sporting goods retailers as well as its own DTC channel. Dakine advertises across Meta placements.
Deinhanf (deinhanf.de) is a German DTC online retailer specialising in cannabis seeds and cultivation accessories, sourcing from established breeders like Royal Queen Seeds. The brand targets home growers in Germany with discreet ordering and multiple payment options, operating in the evolving German cannabis legal framework post-2024 partial legalisation. Also searched as Deinhanf.
Dukes makes weight loss meal replacements including shakes, soups and oats designed for sustainable, convenient weight management.
Duradry builds modern sweat care — antiperspirant systems for people dealing with excessive sweating.
Earth Mama Organics is a skincare and wellness brand making organic products for pregnancy, postpartum, and baby care. Founded in 2002, it positions itself around plant-based, gentle formulations for sensitive life stages. Products are sold through retail stores and its own online shop.
Eden Health Foods is an Australian-owned organic superfood brand founded by Steven Prahin. The brand focuses on certified organic and wildcrafted ingredients—spirulina, greens powders, protein, and natural vitamin C—sourced to the highest available quality standard. A minimum of 10% of profits is donated to charitable organisations. Products are sold DTC at edenhealthfoods.com.au and through health food stores and retailers including iHerb. Also searched as Eden Health.
Elder Pine Brewing is a craft brewery producing beer, based on its name suggesting a regional independent brewing operation. It positions itself within the craft beer category, likely selling through taproom and local distribution. Specific details on its founding and headquarters were not confidently identifiable.
Elvie is a British femtech company selling wearable breast pumps, pelvic floor trainers, and other women's health devices direct-to-consumer online and through retail partners. It positions itself as a technology-driven brand focused on women's health and motherhood products. The brand advertises across Meta placements to support ecommerce sales.
Equelle is a supplement brand focused on menopause symptom relief, offering a daily plant-based tablet marketed as a non-hormonal option for managing hot flashes and other symptoms. It positions itself within the women's health and healthy-aging category, selling primarily direct-to-consumer online. The brand emphasizes clinically studied ingredients in its marketing.
Eucalyptus is a Sydney-based digital healthcare company founded in 2019 by Tim Doyle, Charlie Gearside, Benny Kleist, and Alexey Mitko. Operating brands Pilot (men's health), Juniper (women's weight), Software (dermatology), and Kin (fertility), it raised $150M+, was ACHS-accredited, and was acquired by US-listed Hims & Hers Health for AUD $1.6 billion.
Ezra is a New York DTC preventive health company offering AI-powered full-body MRI cancer screening as a subscription membership. Founded by Emi Gal in 2018, Ezra differentiates from Prenuvo through its AI radiologist layer that reduces scan interpretation time and cost, enabling a lower price point for cancer-focused screening.
Fast&Up is an Indian sports nutrition brand selling supplements, electrolytes, and recovery products aimed at athletes and active consumers. The brand sells online and through retail partners across India, advertising across Meta placements.
Fitbit (fitbit.com) is a US fitness tracker brand founded in 2007 by James Park and Eric Friedman in San Francisco, CA. It defined the consumer wearable category before being acquired by Google for $2.1B in 2021, now integrated with Google Health and the Pixel Watch ecosystem.
Flo Health is a women's health company known for its Flo period and ovulation tracking app, used to monitor menstrual cycles, fertility, and pregnancy. Founded in 2015, the company markets its app through digital advertising, including Meta placements, to reach a global user base.
Flying Dog Brewery is a craft brewery based in Frederick, Maryland, known for its irreverent branding and range of ales and lagers. Founded in 1990 in Colorado before relocating to Maryland, it positions itself as an independent craft brewer with distinctive artwork and marketing. Its beers are distributed regionally and nationally.
ForMen is a health and fitness brand focused on men's grooming and wellness products. It sells items positioned around male-specific personal care needs, advertising across Meta placements to reach its target audience.
Force Factor Prostate is a men's health supplement line from Force Factor targeting prostate support. It positions itself within the broader men's performance and wellness supplement category the company is known for. The product is sold online and through retail partners.
Fortinet is a cybersecurity company known for its FortiGate firewall products and broader network security platform, founded in 2000 and headquartered in Sunnyvale, California. The company sells security appliances and software to enterprises and advertises its offerings through B2B and digital channels.
Forward is a health technology company operating membership-based primary care clinics that combine in-person visits with health monitoring technology and AI-assisted diagnostics. It offers a subscription model for proactive, tech-enabled healthcare. The company has operated physical health clinics in the United States.
Free Soul is a supplement and wellness brand founded by fitness influencer Sarah's Day, known for protein powders and health products marketed to a fitness-focused audience. It positions itself as a lifestyle wellness brand sold direct-to-consumer online. The brand relies heavily on social media and influencer marketing.
Function Health is a San Francisco DTC company offering annual memberships granting access to 100+ lab biomarkers — far beyond standard annual bloodwork. Co-founded with Dr. Mark Hyman, it targets the longevity and preventive health market at approximately $500/year, growing rapidly through Hyman's large health audience. Also searched as Function.
Futures Fins is a surfboard fin manufacturer selling performance fin systems used by surfers and shapers worldwide. The brand is known within the surf hardware category for its fin technology and templates, advertising across Meta placements.
GNC is a US health and nutrition retailer founded in 1935, selling vitamins, supplements, and sports nutrition products under its own and third-party brands. It operates a large network of retail stores globally alongside ecommerce, and advertises across Meta placements.
GNC India is the Indian operation of the US-founded GNC nutrition retail brand, selling vitamins, supplements, and sports nutrition products. It operates through retail stores and e-commerce across India, advertising across Meta placements.
Gladskin is a skincare brand selling products formulated for eczema, rosacea, and sensitive skin conditions using a bacteria-targeting technology. It positions itself as a dermatologist-informed alternative to conventional skincare for problem skin. Products are sold direct-to-consumer online and through select retailers.
Goli Nutrition makes sugar-free, vitamin-packed wellness gummies, famous for its Apple Cider Vinegar gummies.
Goop is a lifestyle and wellness brand founded by Gwyneth Paltrow in 2008, selling supplements, skincare, and wellness products alongside its media content. It positions itself at the premium end of the wellness market, blending editorial content with direct-to-consumer product sales. The brand is widely known for its high media profile and celebrity association.
GRAIL is a healthcare company developing multi-cancer early detection blood tests, including its Galleri test, aimed at screening for multiple cancer types from a single blood draw. It works with health systems and physicians to expand access to early cancer screening. The company positions itself at the forefront of liquid biopsy diagnostics.
Habitica is a habit-tracking and productivity app that gamifies daily tasks and goals by turning them into a role-playing game, where users earn rewards for completing real-life habits. The app is popular among users looking for a playful approach to productivity and self-improvement. It operates on a freemium model with optional in-app purchases.
Hanfgeflüster is a German CBD and hemp products brand selling oils, cosmetics, and wellness items derived from hemp. It positions itself within the health and wellness category, sold primarily direct-to-consumer online across Germany.
Happy Mammoth creates natural gut health and hormone support supplements, helping people take back control of their health with science-backed formulas.
Happy Way is an Australian health food and protein supplement brand founded in Adelaide in 2015 by Ben Germain and Hien Nguyen. Built around a happiness-led identity and influencer marketing, the brand sells protein powders, superfoods, and health snacks via DTC and 2,000+ global stockists across 64 countries.
HarlanMD is a dermatologist-founded skincare brand best known for SmartLotion, an eczema cream for relief and prevention.
Hatch Collection is a maternity apparel brand selling clothing designed for pregnancy, postpartum, and beyond. It positions itself in the premium maternity fashion segment, offering both everyday and special-occasion pieces. Products are sold through its own online store and select retail partners.
Havasu Nutrition Prostate is a dietary supplement line from Havasu Nutrition targeting men's prostate health support. It positions itself as an accessible, retail-available option in the men's wellness supplement category. The product is sold online and through major e-commerce retailers.
Healthkart is a Gurugram-based sports nutrition platform and DTC brand founded in 2011 by Sameer Maheshwari and Prashant Tandon. It operates as India's largest supplements e-commerce destination while also owning MuscleBlaze, the country's top domestic sports nutrition brand.
Healthline is a health information website publishing medically reviewed articles on conditions, nutrition, fitness, and wellness. Founded in 2005, it positions itself as a consumer-facing health media and content brand rather than a product seller. It is one of the most widely visited health information sites online.
Hellmann's is a mayonnaise and condiment brand owned by Unilever, sold in grocery stores across much of the world. It positions itself around real, simple ingredients and is one of the most recognized mayonnaise brands globally. In parts of North and South America it is sold under the Best Foods name.
Hemp Horizons is a health and wellness brand selling hemp-derived products such as seeds, oils, and nutritional supplements. It positions itself around plant-based, sustainable nutrition, marketing directly to consumers through digital channels including Meta placements.
Hims & Hers is a telehealth company offering prescription and over-the-counter treatments for men's and women's health, including hair loss, skincare, sexual health, weight management, and mental health. Founded in 2017 and headquartered in San Francisco, it connects users with licensed providers through an online platform and ships treatments directly to consumers. The brand markets heavily through direct-to-consumer digital advertising, including Meta placements.
Huel (huel.com) is a UK complete nutrition brand founded in 2015 by Julian Hearn and James McMaster in Aylesbury. Its meal powders, RTD shakes, and hot meals provide 100% plant-based complete nutrition. It has grown to $100M+ annual revenue through DTC subscription and global digital marketing.
IM8 Health is a premium daily nutrition brand co-founded by David Beckham, developed with experts from Mayo Clinic and NASA.
India Hemp Co is a health and fitness brand selling hemp-derived food and nutrition products, such as hemp seeds and hemp oil. It positions itself around plant-based, functional nutrition and sells direct-to-consumer online, advertising across Meta placements.
India Hemp Organics is an Indian health and wellness brand selling hemp seeds, hemp oil, and related nutritional products. It focuses on organic, plant-based nutrition and sells primarily through direct-to-consumer online channels, advertising across Meta placements.
Invisalign is a clear dental aligner brand owned by Align Technology, selling a system of removable, transparent orthodontic aligners as an alternative to traditional metal braces. It is distributed through licensed dental and orthodontic providers and is one of the best-known brands in the clear aligner category, advertising across Meta placements.
JSHealth Vitamins was launched in 2018 by clinical nutritionist and wellness influencer Jessica Sepel and her husband Dean Sepel in Sydney. The brand converted Jessica's large digital following into a supplement business now valued at approximately $600 million and stocked in over 1,800 Australian retail outlets and 1,000+ UK stores. DTC subscription is a core revenue pillar. Also searched as JSHealth.
Joon is a US DTC child mental health platform that matches families with licensed therapists while keeping kids engaged via a gamified companion app. The dual-track model addresses the dropout problem endemic to traditional pediatric therapy.
Juniper is a Sydney-based DTC women's weight management telehealth brand launched in 2021 under Eucalyptus Health. The platform provides evidence-based weight treatment including medical therapy, dietitian consultations, and unlimited coaching via subscription, operating in Australia, UK, Germany, Japan, and Canada.
Kapiva is a Mumbai-based modern Ayurveda brand founded in 2016 by Ameve Sharma (a third-generation Baidyanath family entrepreneur) and Shrey Badhani. The brand modernises traditional Ayurvedic formulations into accessible product formats — cold-pressed juices, herbal ghee, supplements — targeting urban Indians seeking evidence-backed traditional wellness.
Keeps is a New York DTC telehealth brand founded in 2018 by Demetri Karagas and Steven Gutentag, providing men with online physician consultations and prescription finasteride and minoxidil for hair loss treatment. It competes directly with Hims with a hair-loss-exclusive focus and science-first messaging.
Kin Fertility is a Sydney-based DTC women's reproductive health brand founded in 2019 by Nicole Liu, operating under the Eucalyptus Health umbrella. Kin launched Australia's first birth control pill subscription service and has expanded to prenatal vitamins, fertility consultations, and postpartum support via telehealth and DTC. Also searched as Kin.
Kindra is a direct-to-consumer wellness brand focused on menopause care, offering topical and ingestible products aimed at symptoms like hot flashes, sleep disruption, and skin changes. The brand positions itself as a science-backed alternative to generic supplements, marketing through educational content and influencer partnerships. It sells primarily online through its own site.
Klar Aligner is a health and fitness brand selling at-home clear aligner kits for teeth straightening, marketed as a direct-to-consumer alternative to traditional orthodontics with remote monitoring. It advertises across Meta placements to reach consumers in Latin America and other markets.
CheongKwanJang is Korea Ginseng Corp's flagship DTC brand and the world's leading red ginseng label. With 120+ years of heritage and a strict 6-year root cultivation standard, it markets premium tonics, capsules, and extracts globally via DTC and retail. Also searched as Korea.
Kraft is a long-established American food brand known for cheese products, condiments, and packaged staples such as macaroni and cheese. Part of Kraft Heinz, it positions itself as a household pantry brand sold widely through grocery and retail channels. The Kraft name dates back to the early 1900s.
LELO is a Swedish company specializing in premium intimate wellness and personal pleasure products, known for design-forward, technology-driven items. Founded in 2003, it sells globally through its own DTC site, retail partners, and ecommerce marketplaces. LELO advertises on Meta placements to support global ecommerce sales.
Life Extension is a US-based dietary supplement and health testing company founded in 1980, selling vitamins, minerals, and specialty formulations aimed at longevity and wellness. It sells direct-to-consumer online and through retail partners, alongside blood testing and health information services. The brand positions itself around science-backed formulations for long-term health optimization.
Livia is a health and wellness brand selling a wearable device marketed to relieve menstrual cramp pain through electrical nerve stimulation, sold direct-to-consumer online. It targets consumers seeking a non-drug alternative to period pain relief. The brand advertises across Meta placements to drive ecommerce sales.
Macro Mike is an Australian health and nutrition brand offering protein powders, nut butters, and snack bars sold direct-to-consumer online and through retail stockists. The brand advertises across Meta placements to reach fitness and nutrition shoppers.
Man Matters is an Indian men's health and wellness brand offering hair, skin, and nutrition products along with online consultations, part of the Honasa Consumer group. The brand sells direct-to-consumer online and advertises via Meta placements targeting Indian male consumers.
Man Matters is a Mumbai-based subscription men's health platform founded in 2019 by Revant Bhate and Dhyanesh Shah under Mosaic Wellness. It offers personalised solutions for hair loss, skin health, and male performance through a proprietary health assessment that routes users to customised product regimens, delivered as subscriptions.
Manscaped ads redefine men's grooming marketing, leveraging humor and precise product focus to dominate digital advertising across social platforms.
Mara Seaweed is a Scottish food brand selling seaweed-based seasonings, snacks, and pantry products harvested from Scottish coastal waters. It positions itself around sustainable, locally sourced sea vegetables as a food ingredient category. Products are sold through retail and online channels.
Mars by GHC is an Indian men's wellness brand under Good Health Company offering hair growth, skincare, and nutrition products with doctor-led online consultations. The brand sells direct-to-consumer online and advertises via Meta placements.
Melora is a health and wellness brand selling consumer products online, advertising across Meta placements to reach its target audience. Further details on its specific product line are not confirmed.
MitoQ was developed by biochemist Robin Smith and mitochondrial specialist Michael Murphy at the University of Otago, New Zealand, in the late 1990s. The commercial brand launched around 2009 from Auckland. MitoQ's proprietary CoQ10 molecule carries a positive charge that is drawn into the negatively charged mitochondria—achieving up to 1,000x the concentration of standard CoQ10 supplements. Sold globally DTC with a strong subscription base.
Modern Fertility is a women's health brand offering at-home hormone testing kits and fertility tracking tools, founded in 2017 and acquired by Ro in 2021. The brand sells its testing products direct-to-consumer online and markets them through digital advertising, including Meta placements.
Moon Juice is a Los Angeles-based wellness brand founded in 2011 by Amanda Chantal Bacon. Starting as a Venice Beach juice bar, it grew into a DTC supplement and adaptogen brand known for products like SuperYou, Magnesi-Om, and Brain Dust. The brand sits at the intersection of wellness science and luxury lifestyle aesthetics, attracting a millennial female core audience. Also searched as Moon.
Mosaic Wellness is a Mumbai-based health-tech company founded in 2020 by Dhruv Bhushan and Revant Bhate. It operates two sub-brands — Man Matters (men's hair loss, beard, and skin health) and Be Bodywise (women's PCOS, hairfall, and skin health) — offering personalised subscription-based regimens backed by doctor consultations. Also searched as Mosaic.
Mosh is a health and wellness brand selling nutrition bars and supplements, notably co-founded with actor Mark Wahlberg, positioned around active lifestyle and everyday nutrition. Products are sold direct-to-consumer online and through retail channels, with marketing focused on social and digital ad placements.
MuscleBlaze is India's top domestic sports nutrition brand and a subsidiary of Healthkart, founded in 2012. It offers whey protein, mass gainers, and pre-workouts with FSSAI-verified protein content displayed via QR code — a differentiation strategy addressing rampant supplement adulteration concerns in India.
Mustela is a French skincare brand specializing in products for babies, children, and expectant mothers. Founded in 1950, it positions itself around dermatologically tested, plant-based formulations for sensitive and developing skin. Products are sold internationally through retail and online channels.
MyMuse is a Mumbai-based intimate wellness brand launched in 2021 by husband-and-wife founders Sahil and Aksha Gupta. It is India's first premium player in the sexual wellness category — offering personal massagers, intimacy oils, and accessories under branding that is deliberately elegant, non-clinical, and destigmatised.
MyProtein is the European leader in sports nutrition. Marketers frequently study MyProtein ads to understand effective strategies for scaling supplements and apparel globally.
Myprotein is a UK-founded sports nutrition brand selling protein powders, supplements, and health foods. Founded in 2004, the brand sells direct-to-consumer online in many international markets and is part of The Hut Group, advertising across Meta placements.
Naked Harvest is an Australian women's wellness supplement brand founded by Georgie and Coopa Stevenson and headquartered in Burleigh Heads, Queensland. Built on Georgie's large Instagram and TikTok following, the brand sells natural protein powders, collagen, and functional wellness products (Moon Mylk, Thrive Plant Protein) through DTC and selective health retailers, with a strictly no-refined-sugar, no-filler formulation approach. Also searched as Naked.
Natalist is a fertility and pregnancy wellness brand selling prenatal vitamins, ovulation and pregnancy tests, and related supplements, part of the Everly Health family of brands. The company sells direct-to-consumer online and advertises heavily through Meta placements targeting people trying to conceive.
Naturalplus is a Korean supplement DTC brand offering collagen drinks, probiotic capsules, and red ginseng products targeting the beauty-from-within market. The brand is distributed via its own website, pharmacy chains, and platforms like Olive Young.
Nature's Bounty is a US vitamin and supplement brand offering a wide range of vitamins, minerals, and specialty nutritional products. It sells through drugstores, mass retail, and ecommerce, and advertises across Meta placements.
Nature's Own is an Australian vitamin and supplement brand offering a wide range of multivitamins, minerals, and health supplements sold through pharmacy and supermarket retail. It positions itself as an accessible, trusted everyday health brand. The brand is part of the broader Australian vitamins and supplements category.
Neko Health is a preventive health technology company operating full-body scanning clinics that use sensors and imaging to screen for early signs of disease. Co-founded by Daniel Ek, it combines hardware, software, and clinical staff to deliver rapid diagnostic body scans. The company operates physical clinics in select European markets.
Norse Organics offers natural skincare and wellness products inspired by Scandinavian simplicity.
Nua is an Indian women's health brand selling menstrual hygiene products, intimate care, and wellness items. The brand sells direct-to-consumer online across India, advertising across Meta placements.
Nutrabay is an Indian sports nutrition e-commerce platform selling protein supplements, vitamins, and fitness nutrition products from multiple brands. The brand sells direct-to-consumer online across India, advertising across Meta placements.
Nutrione is a South Korean health and nutrition brand offering supplements and functional foods. It sells through retail and ecommerce channels in Korea, and advertises across Meta placements.
Nuzest is a New Zealand clean plant protein and supplements brand founded in 2012 by Trevor Bolland, initially formulated to support his daughter Monique who was diagnosed with multiple sclerosis. The brand's flagship Clean Lean Protein uses European golden pea protein with no fillers or artificial ingredients, and has expanded to the USA, UK, Australia, and Asia.
OZiva is a Mumbai-based plant-based nutrition and supplements brand founded in 2016 by Aarti Gill and Mihir Gadani. Positioned at the intersection of Ayurveda and clinical nutrition science, OZiva targets urban Indian women with protein powders, vitamins, and wellness supplements. It was acquired by Hindustan Unilever Limited, which completed full ownership in 2025.
Ocean & Earth is a surf and skate accessories brand selling board bags, leashes, traction pads, and related gear. The brand serves the action sports category with functional equipment for surfers and skaters, advertising across Meta placements.
Ocean's Balance is a seaweed-based food and supplement brand selling kelp and seaweed products sourced from Maine's coastal waters. It positions itself around sustainably harvested sea vegetables as a nutrition category. Products are sold direct-to-consumer online and through natural food retailers.
OpenLoop is a healthcare technology company providing the clinical and compliance infrastructure that powers telehealth services for other digital health brands, including licensed provider networks and prescribing support. It operates as a B2B platform rather than a direct-to-consumer brand, serving startups and healthcare companies building virtual care offerings. The company is part of the broader telehealth-enablement category.
Optimum Nutrition is a health and fitness brand known for sports nutrition products, including whey protein powders, amino acids, and supplements used by athletes and fitness enthusiasts. It is one of the most widely recognized global sports nutrition brands, sold through retail, gyms, and online, and advertises across Meta placements.
Optimum Nutrition (ON) ads provide critical insights into how this global supplement leader promotes flagship products like Gold Standard Whey and new innovations like Pro Quench. Study the Optimum Nutrition (ON) ads library now.
Organic India is an Indian wellness brand selling herbal teas, Ayurvedic supplements, and organic food products. The brand emphasizes organic farming practices and sells through retail and e-commerce channels in India and internationally, advertising across Meta placements.
Organics Nature is a brand name suggesting a natural or organic food and wellness products company. Based on the available listing information, it positions itself within the health-focused natural products category. Further specifics on its exact product line were not confidently identifiable.
Organics Ocean offers natural health supplements spanning gut health, energy and everyday wellness.
Organika is a Canadian health and supplement brand offering vitamins, probiotics, and natural health products. It sells through health food retailers, pharmacies, and ecommerce, and advertises across Meta placements.
Oura Ring (ouraring.com) is a Finnish smart ring founded in 2013 by Petteri Lahtela, Kari Kivelä, and Markku Koskela in Oulu, Finland. The ring tracks sleep stages, HRV, body temperature, and menstrual cycle with a jewelry-like form factor. Valued at $900M+, used by NBA, celebrities, and biohackers. Also searched as Oura.
Ovira is a Sydney-based femtech brand founded in 2020 by Alice Williams, who developed a TENS-based period pain relief device after suffering from endometriosis. The brand went viral on TikTok, building a following of 6.5 million, and has sold to hundreds of thousands of women globally through its DTC site and Amazon.
OZiva is an Indian health and nutrition brand offering plant-based protein powders, supplements, and wellness products marketed as clean-label and science-backed. It sells primarily through its own DTC website and Indian ecommerce marketplaces. OZiva advertises on Meta placements to drive online sales.
Palo Alto Networks is a cybersecurity company offering firewalls, cloud security, and threat detection platforms for enterprises, founded in 2005 and headquartered in Santa Clara, California. The company markets its security products to businesses through B2B and digital advertising channels, including Meta.
Paper Mate is a writing instruments brand owned by Newell Brands, known for ballpoint pens, mechanical pencils, and highlighters sold widely in office and school supply retail. The brand markets its stationery products through digital advertising, including Meta placements, targeting students and office consumers.
Parsley Health is a membership-based healthcare company offering holistic, root-cause primary care through licensed doctors and health coaches. It combines virtual and in-person visits with functional medicine approaches for chronic conditions. The company operates a subscription model targeting patients seeking an alternative to conventional primary care.
Pee Safe is a New Delhi-based feminine hygiene and personal care brand founded in 2013 by Vikas and Srijana Bagaria. Starting with India's first toilet seat sanitiser spray — developed after Srijana contracted a UTI at a public toilet — the brand has expanded into menstrual hygiene, intimate care, and sexual wellness, with $32 million in Series C funding raised in 2026. Also searched as Pee.
Pilot is an Australian DTC men's health telehealth brand operated under Eucalyptus Health, launched in 2019 and based in Sydney. The platform provides online clinical consultations and subscription treatment for hair loss, ED, weight management, and PE, and has treated over 100,000 Australian men.
Pink Stork is a women's health supplement brand offering products for fertility, pregnancy, postpartum, and general wellness. It positions itself as a woman-founded brand focused on hormone and reproductive health support. Products are sold direct-to-consumer online and through retail partners.
Plant Therapy is an essential oils brand selling single oils, blends, and diffusers, including a line formulated for children. It positions itself around affordability and safety testing compared to multi-level-marketing essential oil brands. The company sells primarily through its own online store.
Plix (The Plant Fix) is an Indian health and nutrition brand selling plant-based supplements, protein, and wellness products. The brand sells direct-to-consumer online across India, advertising across Meta placements.
PranaOn is an Australian sports nutrition brand offering plant-based protein powders and wellness supplements sold direct-to-consumer online and through retail stockists. The brand advertises across Meta placements to reach health and fitness shoppers.
Prenuvo is a Vancouver-founded DTC preventive health company offering full-body MRI scans at $2,500 as an annual health screen. Celebrity endorsements from Kim Kardashian and Tony Robbins drove viral awareness; the brand operates clinics across North America targeting high-income longevity-focused consumers.
Prince of Peace is a health and wellness brand offering herbal supplements and teas, including ginseng-based products, rooted in traditional Chinese wellness practices. It sells through specialty and ecommerce retail channels, and advertises across Meta placements.
Prostate Discovery develops natural supplements targeting prostate health and men's wellness.
ProstateMD is a dietary supplement brand marketing capsules aimed at supporting men's prostate and urinary health. It positions itself within the men's health supplement category, sold direct-to-consumer online. The brand advertises largely through digital and social channels.
Provitalize is a DTC supplement brand offering a probiotic formula marketed toward women experiencing menopause-related weight gain, bloating, and hot flashes. The product combines probiotics with botanical ingredients and is sold primarily through the brand's own e-commerce site. It positions itself in the women's health and gut-health supplement category.
Resilia creates natural immune support and gut health supplements built around resilient everyday wellness.
Rheal Superfoods makes organic superfood blends supporting energy, gut health and everyday wellness.
Ritual is a Los Angeles-based supplement brand founded in 2016 by Katerina Schneider. The brand disrupted the multivitamin category with radical supply-chain transparency — tracing every ingredient to its source — and a distinctive product design featuring visible, floating beadlets inside a delayed-release capsule. Ritual expanded from women's multivitamins to prenatal, men's, teens', and protein products, scaling to over $100M in revenue on a subscription-first DTC model with retail expansion into Target.
Ro is a New York-based telehealth company founded in 2017 by Zachariah Reitano, Saman Rahmanian, and Rob Schutz. Originally launched as Roman for men's health, Ro expanded to women's health (Rory) and now operates as a comprehensive telehealth platform covering weight loss (GLP-1), ED, hair loss, and fertility. Ro operates its own pharmacy, making it one of the few fully vertically integrated telehealth brands.
Rocky Mountain Oils is an essential oils company selling single oils, blends, and diffusers direct to consumers online. It positions itself around third-party purity testing and transparency in sourcing. The brand sells through its own e-commerce site rather than a distributor network.
RoutineFlow is a routine-building app designed to help users, including families and children, establish and stick to daily routines through visual schedules and reminders. The app targets parents seeking structure-building tools for kids as well as general productivity users. It operates through app store distribution.
Sanfe is an Indian women's intimate care and wellness brand selling products such as pee-safe solutions, intimate hygiene, and personal care items. The brand sells online across India, advertising across Meta placements.
Seaweed Bath Co is a personal care brand selling bath and skincare products formulated with seaweed extracts. It positions itself around natural, mineral-rich bodycare sourced from bladderwrack seaweed. Products are sold direct-to-consumer online and through retail partners.
Sequence was a clinician-led telehealth platform connecting patients to GLP-1 medications (Ozempic, Wegovy) for medically supervised weight loss. Founded in 2021 in New York, it grew rapidly on the back of GLP-1 demand and was acquired by WW International (WeightWatchers) in 2023 for $132 million.
Simply Revival offers natural wellness products focused on everyday health and revitalization.
Sir Kensington's is a condiment brand making ketchup, mayonnaise, and mustard with an emphasis on simple, non-GMO ingredients. Founded in 2010, it positions itself as a premium, better-for-you alternative to mass-market condiment brands and is now owned by Unilever. Its products are sold in grocery and natural food retailers.
Sirona is an Indian personal care and hygiene brand focused on intimate wellness products for women, including menstrual cups, hygiene washes, and related care items. It sells primarily through its own DTC website and Indian ecommerce marketplaces. Sirona advertises on Meta placements to build awareness and drive sales.
SkinKraft is an Indian personalized skincare brand that uses diagnostic questionnaires and DNA-based analysis to formulate custom skincare products for customers. It operates as a DTC subscription brand sold through its own website and app. SkinKraft advertises on Meta placements to acquire new skincare customers.
Somedays is a period care and women's health brand selling pain relief patches, supplements, and related products direct-to-consumer online. It targets consumers seeking alternatives to traditional over-the-counter menstrual pain relief. The brand advertises across Meta placements to drive ecommerce sales.
SteadyMD is a St. Louis-based telehealth company operating as both a white-label clinical infrastructure provider for DTC health brands and a direct-to-consumer primary care service. Founded in 2018, it powers clinical operations for dozens of health companies while maintaining its own consumer practice.
Submittable is a software platform for managing applications, submissions, and grant programs, used by nonprofits, publishers, and grant-making organizations. It positions itself as a tool for streamlining review workflows for grants, awards, and creative submissions. The company offers its platform on a subscription basis.
Sugarbear is a supplement brand best known for gummy vitamins marketed for hair health, alongside other wellness gummies. It positions itself as a lifestyle-oriented, direct-to-consumer vitamin brand with strong social media presence. Products are sold primarily online.
Super Beta Prostate is a dietary supplement brand marketing capsules formulated to support prostate and urinary health in men. It positions itself as a long-running, widely advertised name in the men's health supplement space. The product has been sold through direct-response marketing and retail channels.
Surf Hardware International (SHI) is the Gold Coast company behind FCS, the world's most widely used surfboard fin system. Founded in 1987, SHI built a global business supplying professional and recreational surfers through a combination of specialty retail distribution and DTC e-commerce. FCS fins are used by the majority of professional surfers on the WSL tour. Also searched as Surf.
SweatBlock is a personal care brand selling clinical-strength antiperspirant wipes and related sweat-management products. The brand targets consumers seeking a stronger solution to excessive sweating than standard deodorants, sold through ecommerce and retail channels. It positions itself in the health and personal care category alongside other clinical antiperspirant brands.
Swisse was founded in Melbourne in 1969 and became Australia's best-selling vitamins and supplements brand through high-profile celebrity ambassador campaigns featuring Nicole Kidman and Pat Rafter. Acquired by Hong Kong-listed Health and Happiness (H&H) Group in 2015, Swisse has since built a dominant DTC business in China through Tmall and JD.com, positioning Australian provenance as a premium quality signal.
That Sassy Thing is an Indian intimate wellness and personal care brand selling products such as feminine hygiene, hair removal, and intimate care items. It sells primarily through its own DTC website and ecommerce marketplaces. That Sassy Thing advertises on Meta placements to reach its target consumer base.
The Absorption Company builds supplements engineered for maximum nutrient absorption, so your body actually uses what you take.
The Derma Co is an Indian dermatology-focused skincare brand under Honasa Consumer (parent of Mamaearth), offering actives-based products like serums, cleansers, and treatments formulated around specific skin concerns. It sells primarily through its own DTC website and ecommerce marketplaces. The Derma Co advertises extensively on Meta placements to drive online customer acquisition.
The Nue Co is a London-founded functional wellness brand founded in 2017 by Jules Miller and Charlie Gower. Starting from a personal gut health journey, the brand expanded to supplements, topical skincare, and functional fragrance. It has significant DTC presence in Australia and is frequently cited in the AU wellness operator community for its supplement funnel and premium packaging. Also searched as The.
Thirty Madison is a telehealth company building specialty-focused health brands for chronic conditions such as hair loss, migraine, and gastrointestinal issues, operating platforms including Keeps and Cove. Founded in 2017 and based in New York, it connects patients with clinicians and prescription treatment plans online, advertising direct-to-consumer via digital channels.
Thompson's is an Australian vitamin and supplement brand known for high-strength and specialty formulations sold through pharmacy retail. It offers products across immunity, joint health, and general wellness categories. The brand positions itself within the established Australian nutraceuticals market.
Thrive Market is a membership-based online grocery retailer selling healthy, organic, and specialty diet food and household products. Founded in 2014, it positions itself as an affordable alternative to natural grocery stores, delivering products directly to members. The company also has a social program that subsidizes memberships for lower-income households.
Tonal ads leverage data-driven resistance training and flexible financing options to dominate the connected fitness market. Analyze Tonal's core messaging and creative strategies here.
Traya is an Indian health and wellness brand focused on hair loss treatment, offering personalized hair care regimens combining Ayurveda, allopathy, and nutrition. It sells primarily as a DTC subscription model through its own website. Traya advertises heavily on Meta placements to acquire new customers for its hair care programs.
Tropeaka is an Australian health and nutrition brand selling plant-based protein powders, superfood blends, and wellness supplements direct-to-consumer online. The brand advertises across Meta placements to reach health and fitness shoppers.
Truepill is a healthcare technology company offering pharmacy fulfillment, telehealth, and diagnostics infrastructure that other digital health and DTC brands use to deliver prescriptions and virtual care to their customers. It operates behind the scenes as a B2B platform rather than a consumer-facing pharmacy. The company serves a range of health-tech and consumer brands needing pharmacy logistics.
Tubby Todd is a baby and kids' skincare brand selling bath products, lotions, and sunscreen formulated for sensitive skin. It positions itself as a family-founded, gentle skincare option for children with eczema-prone or sensitive skin. Products are sold primarily direct-to-consumer online.
Uni-ball is a writing instruments brand under Mitsubishi Pencil Company, known for gel and rollerball pens marketed for smooth, smudge-resistant writing. The brand sells pens through office supply and retail channels and advertises digitally to reach students and professionals.
Union Craft Brewing is a craft brewery based in Baltimore, Maryland, producing a range of beers sold through its taproom and regional distribution. Founded in 2012, it positions itself as a community-oriented independent brewery. It is known locally for its Maryland-focused branding and events.
VAAY is a German health and wellness brand selling CBD oils, sleep aids, and skincare products formulated with cannabinoids. It positions itself around science-backed formulations for sleep and stress, sold direct-to-consumer online and through select retailers across Europe.
Vida Glow was founded in 2014 by Anna and Kieran Lahey in Sydney, after Anna's personal discovery of collagen supplements in Japan produced transformative results. The brand built its initial growth through influencer seeding and is now the world's number one marine collagen brand, selling a unit every four seconds globally. DTC subscription is core to the model, with international retail distribution expanding rapidly. Also searched as Vida.
Vitality Extracts offers pure essential oils and natural wellness products for aromatherapy and self-care.
VivaTerra is a home goods and decor brand selling furniture, lighting, and accessories made from natural and reclaimed materials. It positions itself around eco-conscious, artisan-made design for the home. The brand sells primarily through its own direct-to-consumer online store.
Well+Good is a digital media brand covering wellness, fitness, nutrition, and beauty topics for a health-conscious audience. It positions itself as a lifestyle content publisher rather than a product retailer, though it also runs a marketplace for wellness products. The brand is known for trend coverage in the wellness space.
Wellbeing Nutrition is a Mumbai-based wellness brand founded in 2019 by Avnish Chhabria. The brand pioneered oral thin strip (melts) delivery for vitamins and supplements in India — a format that dissolves on the tongue for rapid absorption, making the product itself the most compelling creative demonstration. Hindustan Unilever made a strategic investment in the company in 2022. Also searched as Wellbeing.
Wheel is a B2B healthcare technology platform that provides the infrastructure — clinicians, compliance, and technology — for other companies to launch virtual care and telehealth services under their own brand. It serves health systems, retailers, and digital health startups rather than consumers directly. The company positions itself as telehealth infrastructure rather than a patient-facing brand.
White Wolf Nutrition is an Australian sports nutrition brand selling protein powders, supplements, and snack products through ecommerce and retail stockists. The brand advertises across Meta placements to reach fitness-focused consumers.
WHOOP (whoop.com) is a US fitness wearable brand founded in 2012 by Will Ahmed, John Capodilupo, and Aurelian Nicolae in Boston, MA. Its screenless band and subscription membership deliver strain, recovery, and sleep analytics for serious athletes and health-optimizers, valued at $3.6B+.
Young Living is an essential oils company selling aromatherapy oils, wellness products, and personal care items through a multi-level marketing distributor model. Founded in 1993, it positions itself as a pioneer in the therapeutic-grade essential oil category. The company also markets supplements and household products under its brand.
Your Super is a plant-based nutrition brand selling superfood mixes, protein blends, and wellness supplements in powder form. The brand sells direct-to-consumer online, advertising across Meta placements.
Zebra Pen is a writing instruments brand, part of Japan's Zebra Co., offering ballpoint, gel, and mechanical pens sold through office supply and retail channels. The brand advertises its stationery products digitally, including on Meta, targeting students, offices, and stationery enthusiasts.
Zenyum is a Singapore-founded dental DTC brand offering telehealth-enabled clear aligners and premium oral care products. Founded in 2018 by Julian Artopé, the brand operates across 8 Asian markets — connecting patients with a network of certified dentists and offering treatment at a fraction of traditional orthodontic costs.
doTERRA is an essential oils and wellness products company that sells through a network marketing distributor model. Founded in 2008, it positions itself around sourcing and purity claims for its essential oil blends and supplements. The brand markets to consumers primarily through independent distributors rather than retail stores.
mindbodygreen is a wellness media brand whose shop sells science-backed supplements for sleep, gut health and overall wellbeing.
The highest-performing health and fitness ads use before-and-after transformations, user-generated content, and influencer endorsements. Video content dominates this vertical, particularly short workout clips, recipe demonstrations, and product unboxings. Seasonal campaigns around New Year resolutions, summer fitness, and back-to-school periods create predictable demand spikes that top brands capitalize on with targeted ad bursts.
UGC-style video ads consistently outperform polished brand content in health and fitness. Testimonial ads featuring real customer results build credibility, while educational content about ingredients, workout techniques, or nutrition science establishes authority. Subscription and trial offers reduce the commitment barrier for fitness apps and supplement brands, making them a staple in high-converting ad funnels.
The best health and fitness ads feature real transformation stories, UGC-style video content, and clear product benefits. They often include influencer endorsements and seasonal messaging. Browse our health & fitness ad library for proven creative examples.
Fitness brands use short-form video on TikTok and Instagram Reels, influencer partnerships, and community-driven content. Workout challenges, transformation stories, and educational content about nutrition and exercise are among the most engaging formats.
Instagram, TikTok, and YouTube are top platforms for health and fitness advertising due to their visual and video-first formats. Facebook remains strong for retargeting and reaching older demographics, while Google Ads captures high-intent search traffic.
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