Gentle, clean body care products formulated with natural ingredients specifically for sensitive newborn skin and the entire family.
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See all ads on AdLibrary →Tubby Todd is a baby and kids' skincare brand selling bath products, lotions, and sunscreen formulated for sensitive skin. It positions itself as a family-founded, gentle skincare option for children with eczema-prone or sensitive skin. Products are sold primarily direct-to-consumer online.
Tubby Todd, founded in 2014 by Andrea Faulkner Williams and her husband Brian, builds its advertising on parent trust. Ads present gentle, clean-ingredient bath, skin and sun products for babies and kids with sensitive skin, calling out what is left out: no parabens, synthetic fragrance or SLS. Hero products like the All Over Ointment and Sweet Cheeks Diaper Paste are framed as practical answers to eczema and diaper rash. Explore their ad creative at AdLibrary.
On Meta, Tubby Todd suits a mix of review-driven social proof and routine-based product education. Bundles like a simple three-step routine are easy to present in carousel and catalogue formats, while lifestyle photos of bath time and nursery shelves fit Instagram. Parents of newborns and toddlers are a clear audience, and retargeting works well for a family-founded shop with frequent repeat purchases of staple products.
Copy themes: (1) 'gentle on skin, big on results' sensitive-skin reassurance; (2) clean ingredient lists, free of parabens and synthetic fragrance; (3) eczema and diaper-rash relief for babies; (4) the founder story of a family solving its own skin problems. Tone is warm and parent-to-parent, with a playful brand voice rather than clinical language. TikTok creative favors real-parent routines and product reviews.
Tubby Todd shows how a baby-care brand can win trust in a category where parents scrutinize labels. Reviews, an ingredient-free-from message and a founder story do the heavy lifting in ads. Lessons for other brands: put the problem a product solves up front, show the routine instead of single items, and let parent testimonials carry the credibility.
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