Catchafire is a full-service platform that strengthens nonprofits by matching them with skilled professional volunteers for virtual capacity-building projects.
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See all ads on AdLibrary →Catchafire is a platform connecting skilled professional volunteers with nonprofit organizations that need pro bono project support. It positions itself as a matchmaking service for nonprofit capacity-building, covering areas like marketing, design, and strategy. Nonprofits and companies access the platform through paid memberships.
Catchafire serves two audiences at once: nonprofits that need skilled help and professionals who want to volunteer their expertise. Ads therefore tell a matchmaking story, showing how a marketer, designer or strategist can complete a defined project for a cause. Clear scope and impact framing give the platform a concrete promise. Explore their ad creative at AdLibrary.
On Facebook and Instagram, Catchafire can split campaigns by audience: nonprofit leaders searching for pro bono capacity and professionals or employers interested in skills-based volunteering. Short testimonial videos, project examples and carousels explaining how matching works fit the feed, with retargeting for visitors who started signing up. Comparing placements, formats and refresh cadence in AdLibrary shows which creative the team keeps running and which it retires quickly.
Copy themes: (1) free up nonprofit teams with skilled volunteer projects; (2) use your professional skills for good; (3) defined, time-bounded projects instead of open-ended commitments; (4) employer programs for volunteering. Tone is warm, purposeful and practical. Studying the opening lines, proof points and calls to action across variants shows which message the brand leans on most. Save standout examples to a swipe file so your team can reuse the structure.
Two-sided platform lessons: speak to each side in its own language and prove the match works with real project stories. Search and LinkedIn-style channels reach professionals and corporate buyers, while Meta supports awareness. Emphasize defined scope so volunteering feels manageable. Pair what you see on Meta with the brand's landing pages and search presence to judge how consistent the message stays across channels.
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