Submittable is a social impact platform that helps organizations launch, manage, and measure grant programs and community initiatives efficiently.
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See all ads on AdLibrary →Submittable is a software platform for managing applications, submissions, and grant programs, used by nonprofits, publishers, and grant-making organizations. It positions itself as a tool for streamlining review workflows for grants, awards, and creative submissions. The company offers its platform on a subscription basis.
Submittable sells software for running grant, award and corporate social responsibility programs, so its marketing targets professionals rather than consumers. Creative focuses on replacing scattered spreadsheets and email with one place to collect applications, review them and distribute funds. Ads speak to program managers at foundations, governments and companies who need efficiency and transparency. Explore their ad creative at AdLibrary.
On Facebook and Instagram, Submittable uses lighter-touch B2B creative: product screens, short explainers and invitations to book a demo. The goal is awareness among grant makers and nonprofit teams rather than immediate checkout. Content that shows a real workflow, from application form to review and reporting, helps busy buyers see quickly how the platform fits their process.
Copy themes: (1) simplify the grant process for applicants and reviewers; (2) one platform for applications, review, payments and reporting; (3) measurable social impact; (4) request a demo to see it in action. Tone is professional, mission-aware and clear. Short video content tends to walk through the product interface. Case-study style content from real programs reinforces credibility and trust.
Submittable's buyers research carefully, so search, content and professional networks matter as much as social ads. Cross-platform marketing combines demo requests with educational material on grantmaking. Lesson for B2B software marketers: sell the outcome buyers care about, such as faster, fairer decisions, and show the workflow to prove it. Retargeting keeps the platform visible during long evaluation cycles.
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