Troop makes functional mushroom gummies that are actually enjoyable to eat — a format-first approach targeting the wellness generation who prefers gummies over capsules.
Get unlimited access to analyze competitor ads, save creatives, and discover winning strategies.
See all ads on AdLibrary →Troop (trytroop.com) was founded in 2021 in Los Angeles by cousins Stephanie Moyal and Jake Mellman. The brand makes functional mushroom gummies using 100% US-grown fruiting body mushrooms, and markets to younger wellness consumers who find capsules unappealing. Also searched as Troop.
Troop's marketing leads with format accessibility — if traditional mushroom capsules feel clinical, Troop's gummies feel fun. Ads in the Troop ad library lean into playful branding, bright visuals, and UGC from LA wellness influencers, making functional mushrooms feel like a lifestyle choice rather than a health chore.
Instagram is Troop's primary channel, where aesthetically shot gummy photography performs well among health-lifestyle audiences. The brand uses Reels with creator partnerships to demonstrate daily use cases, and targets wellness, fitness, and plant-based lifestyle interests.
Copy themes emphasize ease and enjoyment: "Your daily mushrooms, finally delicious," and messaging around focus, energy, and calm using flavor-forward language. The brand's origin story — cousins growing mushrooms during COVID — adds an authentic community dimension.
Troop demonstrates that format innovation can unlock a new customer segment in an established category. By solving the palatability problem, the brand reaches consumers who are functionally interested in mushrooms but deterred by capsule products.
Searching for Troop Mushrooms? Whether you type Troop Mushrooms ads, Troop ads, Troop Mushrooms Meta ads, Troop Mushrooms TikTok ads, Troop Mushrooms Google ads, or see all Troop Mushrooms ads — this page surfaces every active and historical Troop Mushrooms creative we have indexed. Browse the full archive at Troop Mushrooms ad library. Related queries: Troop Mushrooms ads, Troop Mushrooms ad library, Troop ads, Troop ad library, see all Troop Mushrooms ads, see all Troop ads, browse Troop Mushrooms ads, browse Troop ads, find Troop Mushrooms ads, find Troop ads, where to see Troop Mushrooms ads, where to see Troop ads, Troop Mushrooms Meta ads, Troop Meta ads.
