Mushroom supplements turn functional fungi into capsules, powders and gummies aimed at focus, energy, calm and immune support. This directory lists Host Defense, Real Mushrooms, Genius Mushrooms, Troop Mushrooms, Mojo and Field Trip Health. They range from mycologist-led and extract-quality brands to convenient gummy formats and a wellness clinic operator. Because claims are heavily regulated, these ads show how supplement brands build credibility without overpromising.
Field Trip Health is a Toronto-founded wellness company operating psychedelic-assisted therapy clinics across North America. They combine in-clinic ketamine treatment with DTC functional mushroom and adaptogen products, positioning psychedelic wellness as mainstream mental healthcare. Also searched as Field.
Genius Mushrooms is a product line from The Genius Brand (thegeniusbrand.com), combining Lion's Mane, Cordyceps, and Reishi in organic veggie capsules. It is one of the top-selling functional mushroom supplements on Amazon and widely distributed through natural retail. Also searched as Genius.
Host Defense (hostdefense.com) was founded in 2012 by mycologist and author Paul Stamets in Olympia, WA. The brand produces functional mushroom supplements using certified organic mycelium grown on its own farm, sold across natural retail and DTC channels. Also searched as Host.
Microdose Bros (microdosingxp.com) is an Amsterdam-based brand selling legal fresh psilocybin truffles and microdosing starter kits across Europe. Operating under Dutch law where psilocybin truffles remain legal, they provide protocol guides, dosage calculators, and educational content alongside their products. Also searched as Microdose.
Mojo is a functional mushroom gummy brand founded by Chief Science Officer Daniel Sanders, combining Lion's Mane, Cordyceps, Panax Ginseng, and a proprietary nootropic blend to deliver focus, energy, and mood support in a candy-like daily format. Available DTC at mojo.shop and through GNC retail.
Real Mushrooms (realmushrooms.com) was founded in 2014 by Skye Chilton in Vancouver, BC. The brand produces 100% fruiting body mushroom extracts with verified beta-glucan content, sold DTC and on Amazon, and is a leader in functional mushroom education and category transparency.
Troop (trytroop.com) was founded in 2021 in Los Angeles by cousins Stephanie Moyal and Jake Mellman. The brand makes functional mushroom gummies using 100% US-grown fruiting body mushrooms, and markets to younger wellness consumers who find capsules unappealing. Also searched as Troop.
The category splits by format and trust signal. Capsule and extract brands such as Host Defense and Real Mushrooms advertise expertise: a mycologist founder, fruiting body sourcing, verified content. The ads speak to supplement-savvy buyers who read labels and want proof of quality. Gummy and convenience brands such as Troop Mushrooms and Mojo advertise ease and lifestyle: a daily gummy for focus and calm, shown in a workday or routine scene. Genius Mushrooms speaks to cognition-minded buyers with lion's mane and cordyceps blends. Field Trip Health sits at the edge of the category, with a clinic-based wellness angle, and its ads use a very different, more careful tone. Across the board, claims lean toward support language like focus, calm and immune support rather than disease outcomes. Subscription savings, bundles and educational content explaining each mushroom are common entry points.
Start with the compliance tone. Note which phrases brands use to describe benefits and which they avoid, since this is the line that keeps ads approved. Compare trust signals: expert founders, sourcing detail, testing language, or creator testimonials. Each fits a different buyer, from the label-reader to the casual wellness shopper. Watch format as positioning. Capsules and extracts get educational, ingredient-first creative, while gummies get light, routine-based creative. Look at how often the ad names a specific mushroom versus a general blend, and where the click lands, whether on a single product or a hub page. For smaller supplement brands, the contrast between expert-led and convenience-led approaches is the clearest strategic choice to study. Saving examples from several brands into one swipe file makes these patterns easy to compare, and it shows which hooks and offers keep running over time.
Expert-led brands like Host Defense and Real Mushrooms stress sourcing and quality, while Troop Mushrooms and Mojo sell the convenience of daily gummies for focus and calm. Most keep claims to support language. Reviewing live examples in an ad library lets you compare how each brand phrases its hook, which formats it repeats and which offers it keeps running.
Genius Mushrooms and Mojo both position lion's mane and cordyceps blends for focus and energy, and Troop Mushrooms offers functional gummies aimed at focus and calm. Check several brands side by side, because patterns that repeat across competitors usually point to angles worth testing in your own creative.
Supplement advertising is tightly policed on platforms, so brands favor wording like support, focus and calm, and rely on education and trust signals instead of promising treatment results. Reviewing live examples in an ad library lets you compare how each brand phrases its hook, which formats it repeats and which offers it keeps running.
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