Modern Health delivers enterprise-grade mental health benefits to employers globally — covering therapy, coaching, and psychiatry under one integrated platform for workforces of all sizes.
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See all ads on AdLibrary →Modern Health is a San Francisco mental health platform founded in 2017 that sells primarily to employers as a comprehensive employee benefit covering therapy, coaching, psychiatry, and digital wellness tools. Achieving unicorn status in 2021, it is one of the most-funded workplace mental health startups and operates in 200+ countries.
Modern Health's primary advertising is B2B-targeted: LinkedIn ads to HR and benefits decision-makers, Google Search on "employee mental health benefits" and EAP keywords, and thought-leadership content around workforce mental health data. The consumer DTC arm uses Meta and Google to supplement employer reach. See Modern Health's ad creative at AdLibrary.
On Meta, Modern Health runs a mix of employer-targeted B2B ads (using job title and company size targeting) and consumer-facing awareness ads for individual sign-ups. Creative tends toward data-driven — citing employee burnout statistics — combined with platform screenshots and benefit overview videos. Instagram is used more for brand building than direct response.
Core B2B themes: ROI framing ("Reduce healthcare costs, improve retention"), completeness ("One platform for every mental health need"), and global reach ("200+ countries, 50+ languages"). Consumer-facing ads emphasize the employer-provided free access angle: "Your employer may offer Modern Health at no cost to you."
Modern Health illustrates the dual-channel mental health playbook: sell the platform to employers (B2B), then activate their employees as end users at zero marginal CAC. The B2B sale creates a captive audience for the consumer experience. For health tech brands with both employer and individual audiences, leading with employer channels often yields better unit economics than pure DTC acquisition.
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