SuppCo brought AI-driven quality rating to an industry with no independent trust layer, turning supplement confusion into a data platform.
Get unlimited access to analyze competitor ads, save creatives, and discover winning strategies.
See all ads on AdLibrary →SuppCo is a New York-based supplement intelligence platform co-founded in 2022 by serial entrepreneur Steve Martocci (GroupMe, Splice). The app scans and rates 160,000+ supplements using a TrustScore system, helping users build optimized stacks. It was acquired by Function Health in 2025.
SuppCo's advertising leads with a problem every supplement user recognizes: you have no idea if what you're taking actually works or is even safe. This universal frustration drives strong top-of-funnel engagement before the product benefit is even introduced. Ads leverage founder credibility (Steve Martocci's prior exits), celebrity doctor validators, and the 160,000-product database as proof of scale. See their ad history on the SuppCo Ad Library page.
SuppCo uses Facebook and Instagram primarily for awareness and app install campaigns, with creative emphasizing the app scanning UI to demonstrate immediate utility. Short-form video showing a user scanning a supplement and receiving an instant TrustScore performs strongly as a hook format. The brand also benefits from significant organic amplification through health podcast appearances and functional medicine influencer endorsements.
Core themes: (1) industry distrust — 'most supplements are garbage, here's how to know which ones aren't', (2) data scale — 160,000 products, 29 quality attributes, (3) expert validation from recognizable health figures, and (4) free access with optional Pro upgrade. The trust-skepticism angle maps well to the biohacker and longevity-curious audience who are already spending heavily on supplements.
SuppCo shows how to build a brand on top of an industry's credibility problem rather than competing within it. By positioning as a neutral auditor rather than a supplement seller, they built category authority that made them an acquisition target for Function Health. For DTC supplement brands, SuppCo's acquisition underscores the growing importance of third-party quality validation as a purchase driver.
Searching for SuppCo? Whether you type SuppCo ads, SuppCo Meta ads, SuppCo TikTok ads, SuppCo Google ads, or see all SuppCo ads — this page surfaces every active and historical SuppCo creative we have indexed. Browse the full archive at SuppCo ad library. Related queries: SuppCo ads, SuppCo ad library, see all SuppCo ads, browse SuppCo ads, find SuppCo ads, where to see SuppCo ads, SuppCo Meta ads, SuppCo Facebook ads, SuppCo Instagram ads, SuppCo TikTok ads, SuppCo Google ads, SuppCo YouTube ads, Steve Martocci SuppCo ads, Nick Michlewicz SuppCo ads.
