Form Nutrition is the UK's first B Corp protein brand, combining plant-based performance nutrition with award-winning design to serve the creative-professional fitness market.
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See all ads on AdLibrary →Form Nutrition is a UK plant-based performance nutrition brand founded in 2017 by Natalia Bojanic and Damian Soong. The brand became the first UK protein label to achieve B Corp certification and is known for distinctive product design. In 2023, actor Orlando Bloom joined as Chief Wellness Officer, expanding the brand's celebrity-ambassador reach. Also searched as Form.
Form Nutrition's paid media strategy is built on aesthetic differentiation — in a supplement category dominated by neon graphics and hyper-masculine imagery, Form's minimal design language and B Corp credentials signal quality to a creative, urban audience. The 2023 addition of Orlando Bloom as Chief Wellness Officer added a high-reach ambassador capable of driving top-of-funnel awareness on Meta and beyond. Ads consistently position Form as the supplement brand for people who care about both performance and planet. View Form's ad creative at <a href="https://adlibrary.com?q=Form+Nutrition&type=3">AdLibrary</a>.
Instagram is Form's primary performance channel, where the brand's visual identity resonates most strongly with urban 25-40 year-old creative professionals. Product photography and flat-lay creative mirror the aesthetic of premium lifestyle brands rather than sports nutrition brands. Facebook supports conversion retargeting for mid-funnel audiences who engaged with brand content. Orlando Bloom's ambassador content significantly expanded the brand's organic reach on Instagram post-2023.
Core copy themes include clean plant-based ingredients, sustainability (B Corp), and taste — addressing the longstanding perception that vegan protein tastes inferior. Copy frequently challenges conventional supplement marketing with messages like 'no compromises on taste, performance, or planet.' The brand also uses transparency as a creative device, featuring ingredient sourcing and supply chain stories that build trust with ethically-minded consumers.
Form Nutrition demonstrates that product design is a growth channel in DTC. Packaging that people want to display — and photograph — generates organic social impressions that paid media cannot buy at the same CPM. The B Corp certification functions as a trust signal that converts sceptical premium buyers. Brands in commoditised supplement categories should ask: what would our packaging look like if it were sold in a design store rather than a gym?
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