Natural Stacks makes open-source nootropics with fully disclosed ingredient sourcing. Founded 2014 in Seattle, built for the self-experimenting biohacker.
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See all ads on AdLibrary →Natural Stacks is a US nootropics supplement brand founded in 2014 by Roy Krebs and Ben Hebert in Seattle, WA. Known for open-source formulations, transparent ingredient sourcing, and its flagship CILTEP stack, it targets biohackers and self-experimenters seeking cognitive performance. Also searched as Natural.
Natural Stacks built its brand on a paradox: in a category defined by proprietary blends and hidden dosages, radical transparency is itself a marketing advantage. Open-source formulation — publishing every ingredient source and scientific reference — converts skeptical biohackers who have been burned by underdosed supplements. Advertising leans into this credibility rather than outcome promises, which also reduces regulatory exposure. Browse their ad creative at <a href="https://adlibrary.com?q=Natural+Stacks&type=3">AdLibrary</a>.
On Meta, Natural Stacks targets men and women aged 25-45 with interest in biohacking, nootropics, cognitive performance, and self-optimization. Creative skews educational and scientific — mechanism-of-action explainers, ingredient source callouts, and research reference formats resonate with a high-information audience. Product stacking content (combining CILTEP with their neurotransmitter support products) encourages multi-product purchase and increases AOV.
Core copy themes: 'you deserve to know what you're taking', 'open source supplements', 'build your stack'. The brand avoids the broad benefit claims common in the supplement industry, instead naming specific mechanisms (long-term potentiation, dopamine support) and linking to research. This scientific specificity filters for a high-intent, high-converting biohacker audience willing to pay premium prices for trusted formulas.
Natural Stacks is a case study in using transparency as a growth strategy. In categories where the default is opacity (supplements, finance, food), being the brand that shows its work can build a loyal, vocal community that compounds organic growth. The open-source model also turns customers into advocates — biohackers who understand the formula discuss it in communities, generating earned reach. Marketers should note that scientific specificity in copy can outperform aspirational lifestyle copy when targeting a high-information audience.
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