Daye invented the world's first CBD tampon and is expanding into full gynaecological health. Founded 2018 in London, now available in the UK and US.
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See all ads on AdLibrary →Daye (yourdaye.com) is a UK femtech brand founded in 2018 by Valentina Milanova in London. It pioneered the world's first CBD-infused tampon and has expanded into gynaecological health services including STI and BV screening. Raised ~$24M and launched in the US in 2023.
Daye's advertising confronts period pain as a systemic healthcare failure rather than a personal inconvenience — framing CBD tampons as a clinical-grade response to a condition affecting 90% of people who menstruate. Clinical validation language ('clinically tested', 'as effective as anti-inflammatories') gives paid ads credibility that lifestyle wellness copy lacks. The brand's expanding service suite (vaginal screening, gynaecological health) gives it ongoing content and ad hooks beyond the flagship product. Explore their ad creative at <a href="https://adlibrary.com?q=Daye&type=3">AdLibrary</a>.
On Meta, Daye targets women aged 18-45 with pain-point-led creative (period cramp severity, dissatisfaction with NSAIDs) and science-backed product education. CBD-specific ad restrictions on Meta require careful copy — Daye navigates this by emphasizing clinical validation and gynaecological health framing rather than CBD as the primary keyword. Instagram is the dominant platform given the visual, lifestyle-adjacent nature of the brand's aesthetic and the core demographic's platform preference.
Core copy themes: 'period pain is real — science agrees', 'clinically validated relief', 'the tampon designed by science'. The brand uses data points ('9 in 10 women experience period cramps') as opening hooks in video ads to create immediate relevance. US market ads place heavier emphasis on gynaecological health screening services, widening the value proposition beyond a single product. Sustainability messaging (organic, dye-free fibres) appeals to eco-conscious buyers as a secondary purchase trigger.
Daye demonstrates how clinical validation can function as a competitive moat in a category (period care) that has historically competed on price, sustainability, or brand feel alone. For brands in health-adjacent categories with platform ad restrictions (cannabis, CBD), the path forward is clinical and service framing rather than ingredient-led copy. Daye's expansion from product to service (screening, telehealth) mirrors the playbook of the most durable femtech brands — turning a first-purchase product into an ongoing health relationship with high LTV.
Searching for Daye? Whether you type Daye ads, Daye Meta ads, Daye TikTok ads, Daye Google ads, or see all Daye ads — this page surfaces every active and historical Daye creative we have indexed. Browse the full archive at Daye ad library. Related queries: Daye ads, Daye ad library, see all Daye ads, browse Daye ads, find Daye ads, where to see Daye ads, Daye Meta ads, Daye Facebook ads, Daye Instagram ads, Daye TikTok ads, Daye Google ads, Daye YouTube ads, Valentina Milanova Daye ads.
