Cerebral delivers online therapy, psychiatry, and prescriptions under one subscription — a vertically integrated mental health model built for digital-first patients.
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See all ads on AdLibrary →Cerebral is a US telehealth platform founded in 2020 offering subscription-based mental health care including therapy, psychiatry, and medication management for ADHD, anxiety, and depression. It scaled rapidly via aggressive digital advertising before navigating regulatory scrutiny around stimulant prescribing.
Cerebral built its user base through high-volume paid social targeting adults searching for ADHD diagnosis and anxiety help. Ads lean on symptom-identification hooks — "Do you have trouble focusing?" — before pivoting to the convenience of same-week online appointments. The brand's willingness to spend aggressively on broad match keywords like "ADHD test online" drove rapid scale. Browse Cerebral's active ad creatives at AdLibrary to see how they frame clinical access as a consumer benefit.
Facebook and Instagram have been Cerebral's primary acquisition channels, with ad sets targeting broad mental health interest audiences alongside lookalike audiences built from prior subscribers. Creative formats include short testimonial-style videos, before/after emotional narratives, and urgency-driven static ads emphasizing fast intake appointments. The brand ran thousands of ad variations in parallel during peak growth, a classic high-velocity DTC testing approach applied to healthcare.
Core copy themes: convenience ("See a provider this week"), affordability ("Less than $30/month"), and destigmatization ("Mental health care that fits your life"). ADHD-specific ads often lead with diagnostic framing — listing symptoms before offering Cerebral as the answer. Post-FTC scrutiny, messaging shifted away from stimulant prescription emphasis toward broader mental wellness positioning.
Cerebral demonstrated that healthcare subscriptions can be acquired via consumer DTC playbooks — but also that symptom-targeting copy carries regulatory risk. The brand's rapid rise and subsequent compliance challenges are a case study in scaling paid media in regulated categories. Key takeaway: symptom-hook ads convert exceptionally well in mental health but require careful legal review. Subscription LTV justifies high CPAs when churn is managed through clinical outcomes.
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