Mental health seekers are people looking for support for anxiety, depression, stress, or focus, and people who back mental health openness through what they buy. The brands in this group include BetterHelp, Talkspace, Cerebral, Madhappy, Rare Beauty, and LIVIN. Some are telehealth and therapy platforms; others are apparel and beauty brands built around mental health advocacy. Studying their ads shows how to speak about a sensitive topic with care, build trust, and avoid exploiting vulnerability.
Adults dealing with anxiety, depression, or stress want therapy that is affordable, flexible, and easy to start online.
Many want convenient, insurance-friendly options. Online platforms like Talkspace answer the practical barriers to starting.
The audience skews toward younger adults, who are comfortable with apps and open about mental health.
Young people who support mental health causes buy purpose-led apparel and beauty. Madhappy, LIVIN, and Rare Beauty tap that.
The topic is personal. Buyers worry about credibility, cost, and stigma, so honest, calm messaging matters.
Some use apps to build better habits, focus, and personal growth, treating mental wellbeing as ongoing practice.
BetterHelp is the world's largest online therapy platform, founded in 2013 and acquired by Teladoc Health in 2015. With over 30,000 licensed therapists, it defined the DTC teletherapy category through aggressive podcast sponsorships, YouTube creator integrations, and high-volume paid social — becoming the blueprint for mental health DTC marketing.
Boys Get Sad Too is a fashion apparel brand built around mental health awareness messaging for men, selling graphic clothing that promotes emotional openness. The brand sells direct-to-consumer online and advertises through Meta placements to a socially engaged audience.
Brightside Health is a San Francisco telehealth platform founded in 2019 that combines therapy and psychiatric medication management for depression and anxiety. Co-founded by a psychiatrist (Mimi Winsberg), the brand differentiates on clinical outcomes — citing data that 75% of members improve — rather than purely on convenience or price. Also searched as Brightside.
Cerebral is a US telehealth platform founded in 2020 offering subscription-based mental health care including therapy, psychiatry, and medication management for ADHD, anxiety, and depression. It scaled rapidly via aggressive digital advertising before navigating regulatory scrutiny around stimulant prescribing.
Elevate is a brain-training app offering personalized games focused on improving reading, writing, math, and communication skills through short daily exercises. The app uses a subscription model and has been recognized in app store rankings for its design. It operates in the cognitive-training and productivity app category.
LIVIN is a Gold Coast-based not-for-profit streetwear brand founded in 2013 by Casey Lyons and Sam Webb following the suicide of their friend Dwayne Lally. All profits fund youth mental health programs and stigma-reduction education. The brand's apparel — hoodies, tees, caps — serves as a conversation-starting tool, with each item estimated to spark an average of 20 mental health conversations.
Madhappy is an LA-based premium streetwear label founded in 2017 that embeds mental health advocacy into every product and campaign. The Local Optimist editorial platform and high-profile pop-ups generate earned media that paid channels amplify.
Rare Beauty was founded by Selena Gomez in 2020 with a mission to destigmatize mental health. The brand donates 1% of sales to the Rare Impact Fund and launched Soft Pinch Liquid Blush, which became one of Sephora's fastest-ever-selling makeup products, generating hundreds of millions in annual revenue. Also searched as Rare.
Real is a New York-based mental health app founded in 2019 by Ariela Safira that brings the evidence base of group therapy to a mobile subscription at $28/month. Backed by Lightspeed and athlete-investors Megan Rapinoe and Eric Kendricks, it differentiates from 1:1 teletherapy platforms by making peer group sessions with licensed therapist facilitation the core product.
Self Care Is For Everyone is a fashion brand selling apparel with messaging centered on wellness and self-care themes. The brand sells direct-to-consumer online and markets its products through Meta placements.
Talkspace is a New York-based online therapy platform founded in 2012 that pioneered text-message-based therapy and drove mainstream telemental health adoption through major TV campaigns and celebrity partnerships, notably Michael Phelps. It went public via SPAC in 2021 and has expanded into insurance and B2B EAP channels.
The Mayfair Group is a fashion brand selling apparel and accessories, marketed direct-to-consumer online. The brand advertises its collections through Meta placements to reach fashion-focused shoppers.
Two kinds of brands compete here. Care providers such as BetterHelp, Talkspace, and Cerebral speak to adults who want accessible online help. Their ads focus on ease of starting, flexibility, and matching with a provider or treatment, often through direct, plain language and testimonial-style video. Purpose-led brands such as Madhappy, LIVIN, and Rare Beauty speak to younger buyers who want to express support for mental health. Madhappy leans on optimism in streetwear, LIVIN supports youth mental health through its products, and Rare Beauty ties its mission to Selena Gomez's advocacy. Tone is the main creative decision. Calm, warm, nonjudgmental language outperforms alarmist hooks. Strong ads normalize asking for help, show real people, and keep the next step small. Regulated claims need care, so avoid promising outcomes.
Notice how providers describe the first step. The best ads reduce effort: sign up online, fill out a short form, get matched. They also address cost and insurance directly, because those are common reasons people wait. Compare the tone of care providers with advocacy brands. Providers use reassurance and clarity. Advocacy brands use identity and community, where the purchase says something about the wearer. Madhappy and LIVIN both turn apparel into a signal of support. Check compliance and claims. Look at what these ads avoid saying, since mental health and telehealth are sensitive and platform policies are strict. Cerebral and Talkspace show how to speak about conditions without overpromising. For your own creative, borrow the discipline: be honest, avoid exploiting distress, and make the call to action feel safe and low-pressure.
Examples include BetterHelp, Talkspace, Cerebral, Madhappy, Rare Beauty, and LIVIN. Some offer online therapy or telehealth, while others are apparel and beauty brands built around mental health advocacy. Browse the brands listed on this page to compare their live ads side by side.
Online therapy platforms like BetterHelp and Talkspace stress convenience, flexibility, and ease of getting started. Their ads use plain language, calm tone, and real-person stories while avoiding guaranteed outcomes. Filter by platform and format in AdLibrary to see which creative each brand keeps running.
Brands such as Madhappy and LIVIN build identity around optimism and youth mental health support. Buyers use the clothing to signal their values, so ads emphasize mission, community, and design together. Save the strongest examples and note the hook, offer, and format behind each one.
Avoid fear-based hooks, exaggerated results, and any messaging that exploits distress. Keep the tone calm and honest, make the first step small, and follow platform policies for health and wellness claims. Pay attention to how the opening seconds frame the problem before the product appears.
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