LIVIN is a contemporary apparel brand dedicated to promoting mental health awareness through high-quality, casual streetwear and impactful community-driven messaging.
Get unlimited access to analyze competitor ads, save creatives, and discover winning strategies.
See all ads on AdLibrary →LIVIN is a Gold Coast-based not-for-profit streetwear brand founded in 2013 by Casey Lyons and Sam Webb following the suicide of their friend Dwayne Lally. All profits fund youth mental health programs and stigma-reduction education. The brand's apparel — hoodies, tees, caps — serves as a conversation-starting tool, with each item estimated to spark an average of 20 mental health conversations.
LIVIN's ad strategy fuses purpose with product in a way few brands achieve authentically. Campaigns feature real young Australians sharing personal mental health stories, making the apparel a vehicle for genuine conversation rather than a charity bolt-on. The emotional resonance of the founding story — a friend lost to suicide — is present in creative without being exploitative. Explore LIVIN's ads at LIVIN on Ad Library.
Facebook and Instagram carry awareness and conversion campaigns. Video content featuring personal mental health stories performs strongly at awareness stage. Product-focused creative converts gift-buyers and supporters at conversion stage. The brand's campaigns around World Mental Health Day and R U OK? Day generate significant organic amplification that boosts paid efficiency.
Core copy themes: breaking stigma, starting conversations, and community solidarity. Headlines like "It ain't weak to speak" compress the brand's anti-stigma message into memorable, shareable phrases. The dual message — buy apparel, fund programs, start conversations — is communicated concisely without overwhelming the emotional register.
LIVIN proves that genuine purpose — verifiable, specific, and emotionally authentic — converts better than corporate social responsibility messaging. The brand's not-for-profit structure makes its mission unimpeachable. For commercial brands seeking to integrate purpose, LIVIN's model shows the importance of specificity: not "we support mental health" but "100% of profits fund these exact programs".
Searching for LIVIN? Whether you type LIVIN ads, LIVIN Meta ads, LIVIN TikTok ads, LIVIN Google ads, or see all LIVIN ads — this page surfaces every active and historical LIVIN creative we have indexed. Browse the full archive at LIVIN ad library. Related queries: LIVIN ads, LIVIN ad library, see all LIVIN ads, browse LIVIN ads, find LIVIN ads, where to see LIVIN ads, LIVIN Meta ads, LIVIN Facebook ads, LIVIN Instagram ads, LIVIN TikTok ads, LIVIN Google ads, LIVIN YouTube ads, Casey Lyons LIVIN ads, Sam Webb LIVIN ads.
