Blush is a high-visibility makeup category shaped by influencers and viral formulas. The brands in this directory include Rare Beauty, Rhode, Jones Road Beauty, Dibs Beauty, NARS DTC (Shiseido), and Canmake. They span celebrity-founded labels, natural-look brands, prestige editorial makeup, and affordable Japanese cosmetics. Shades and finish are visual, so creative does most of the selling. Studying these ads shows how beauty brands use faces, swatches, and tutorials to turn a small product into a repeat purchase.
Canmake is a Japanese drugstore cosmetics brand under Ikemoto Co., offering affordable makeup products including cheek color, eyeshadow, and base makeup. It is popular within the J-beauty category for trend-driven, budget-friendly formulas, sold in Japan and through international beauty retailers online.
DIBS Beauty (Desert Island Beauty Status) is an Austin-based color cosmetics brand founded in 2021 by influencer Courtney Shields, beauty veteran Jeff Lee, and Tula co-founders Ken Landis and Dan Reich. The brand's hero Desert Glow Bronzing Duo became a DTC sell-out, supported by L Catterton investment and Ulta expansion. Also searched as Dibs.
Flower Knows is a Chinese cosmetics brand selling makeup products known for elaborate, fantasy-themed packaging design across eyeshadow, blush, and lip lines. It sells primarily through e-commerce platforms across Asia and internationally. The brand advertises on Meta to reach makeup and beauty consumers.
INTO YOU is a Shanghai-founded Gen Z beauty brand that pioneered dopamine colour cosmetics in China. Launched around 2020, it rapidly became known for vivid blush and lip shades amplified by Douyin creator campaigns, achieving top-10 domestic brand status on Tmall within two years. Also searched as INTO.
Jones Road Beauty is a New York-based DTC beauty brand founded by Bobbi Brown in 2020 after departing Estée Lauder. Built on 'real skin' philosophy, the brand's Miracle Balm became a paid-social sensation through founder-led creative that rejected retouching and airbrushing. Also searched as Jones Road.
Judydoll is a Shanghai-based Gen Z colour cosmetics brand celebrated for its richly pigmented blush palettes and fantasy eye looks. Sold primarily via Tmall and Douyin, the brand targets young Chinese consumers with trend-forward formulas at highly accessible price points.
NARS Cosmetics is a luxury makeup brand founded in New York in 1994 by François Nars, the celebrated makeup artist. Owned by Shiseido since 2000, it is known for its provocative product names, editorial-quality creative, and the iconic Orgasm shade franchise across blush, gloss, and foundation. Also searched as NARS.
Rare Beauty was founded by Selena Gomez in 2020 with a mission to destigmatize mental health. The brand donates 1% of sales to the Rare Impact Fund and launched Soft Pinch Liquid Blush, which became one of Sephora's fastest-ever-selling makeup products, generating hundreds of millions in annual revenue. Also searched as Rare.
Rhode is a Los Angeles-based skincare brand co-founded by Hailey Bieber in 2022. Built around the 'glazed donut skin' aesthetic, the brand created viral product moments (Pocket Blush, Peptide Lip Tint) that drove massive TikTok commerce before being acquired by e.l.f. Beauty for $1 billion in 2025.
Wakemake is a Korean Gen-Z focused makeup brand known for soft blur lip tints and dewy blush formulas that align with the 'K-makeup glow' aesthetic dominating social media. The brand markets primarily through TikTok and Instagram with Gen-Z creator partnerships and Olive Young distribution.
Blush ads sell a look: a soft flush, a glowing cheek, or a sculpted pop of color. Creative is face-first, with close-up application, swatches across skin tones, and before-and-after shots. Tutorials work well because they show how easy the product is to use. Positioning varies. Rare Beauty and Rhode lean on founder-led, celebrity identity and a young audience. Jones Road Beauty speaks to women 35+ who want natural, real-skin makeup. Dibs Beauty focuses on glowy, easy-to-use color. NARS DTC brings editorial prestige. Canmake offers trendy, affordable Japanese drugstore appeal. Creator content is central. UGC-style videos, GRWM clips, and reviews carry social proof and mimic how people discover makeup on TikTok and Instagram. Offers include shade-finder tools, minis, sets, and gift-with-purchase promotions. Because blush is a low-cost add-on, bundling with other products helps raise order value. Comment sections on creator-led ads often show which shades and finishes viewers ask about most.
Check shade representation. Ads that show a range of skin tones signal who the brand is courting and how inclusive its marketing claims to be. Compare formats: cream, liquid, and powder each require a different demonstration. Notice how brands show texture and blendability, since those are the main purchase doubts. Look at who delivers the message. Founder, creator, makeup artist, or customer each convey different credibility. Track hooks across age targeting, because Jones Road Beauty speaks to a different life stage than Rare Beauty or Dibs Beauty. Also see how shade-finding and minis lower risk for online buyers who cannot try the color in person. Seasonal drops and limited shades are also worth tracking, because beauty brands use newness to renew attention.
Directory brands include Rare Beauty, Rhode, Jones Road Beauty, Dibs Beauty, NARS DTC (Shiseido), and Canmake. Each brand page shows the ads it has run. Open the brand pages to filter by format and see how tutorials, swatches, and UGC-style clips are mixed.
They use close-up application videos, swatches across skin tones, and creator-led tutorials. Get-ready-with-me and UGC-style formats are common. Compare brands across age groups to see how model casting, tone, and finish language change with the audience. Each brand page lists its ads by date and format, so you can verify these patterns yourself.
Rare Beauty and Dibs Beauty speak to younger shoppers, while Jones Road Beauty speaks to women 35 and older who want a natural look. Messaging and models shift accordingly. Looking at the landing pages shows how shade finders and minis are used to lower the risk of buying color online.
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