Hoodies are where streetwear culture, sustainability and everyday comfort meet. This directory includes drop-driven labels like Supreme, Palace, Corteiz and A Bathing Ape, cause and community brands like Madhappy, LIVIN and Tentree, material-focused names like Pangaia and Reigning Champ, and lifestyle labels like Sporty & Rich and Aviator Nation. Their ads show how brands build desire and loyalty around a garment people buy repeatedly.
A Bathing Ape (BAPE) is a Tokyo Harajuku-born streetwear brand founded by Nigo in 1993. Defined by bold camo patterns, shark hoodies, and deliberate scarcity, BAPE pioneered the drop model and celebrity-seeding approach that became the blueprint for modern streetwear marketing. Acquired by I.T Group of Hong Kong, it maintains global reach and cultural authority.
Aviator Nation is a California-based apparel brand known for retro-inspired sweatshirts, sweatpants, and graphic tees with a vintage 1970s aesthetic. Founded by designer Paige Mycoskie, the brand is known for its rainbow stripe branding. It sells through its own retail stores, e-commerce, and select boutiques.
Awake NY is a New York streetwear label founded in 2012 by Angelo Baque, the former brand director of Supreme. The brand fuses sport, art and Latin New York culture into a cohesive identity, with high-credibility collaborations with New Balance, Timberland and Merrell supplementing an organic-first growth approach built on Baque's industry reputation. Also searched as Awake.
BYLT Basics is a direct-to-consumer apparel brand focused on premium fitted basics such as t-shirts, hoodies, and joggers for men and women. The brand emphasizes fabric quality and tailored fit over logos or graphics. It sells primarily online and markets heavily through social media advertising.
Bonkers Corner is an Indian streetwear and fashion brand selling graphic t-shirts, hoodies, and casual apparel aimed at younger consumers. It operates primarily as a DTC ecommerce brand with a bold, trend-driven design identity. Bonkers Corner advertises on Meta placements to drive online sales.
Cactus Plant Flea Market is a streetwear brand founded by artist Cynthia Lu, known for graphic-heavy apparel, toy collectibles, and high-profile collaborations with brands like Nike and McDonald's. It operates as a DTC label with limited-drop releases that drive scarcity-driven demand. The brand markets through social and paid channels including Meta.
Chiemsee was founded in 1982 near Lake Chiemsee in Bavaria by Helmut Spiessl. The brand became synonymous with 1990s European beach and surf culture before fading; an active DTC relaunch now targets nostalgia buyers and Gen Z consumers rediscovering the logo as a streetwear statement. Also searched as Chiemsee.
Colorful Standard is a Scandinavian apparel brand offering organic cotton t-shirts, sweatshirts, and basics in a wide range of colors. The brand sells through its own e-commerce site and international retail stockists. It advertises across Meta placements to promote its essentials collections.
Corteiz (CRTZ) is a London streetwear brand founded around 2017 by the anonymous designer known as Clint419. The brand operates a password-gated website, releases drop codes exclusively via social media, and hosts guerrilla pop-up events that generate spontaneous queuing and press coverage — all without paid advertising. Corteiz became the most talked-about UK streetwear brand of the early 2020s entirely on organic momentum.
Dedicated is a Swedish sustainable fashion brand based in Borås, known for pairing bold graphic prints with certified organic and recycled materials. The brand targets eco-conscious consumers who want expressive style without compromising on ethics, and has built a loyal DTC following across Europe.
Entireworld was a Los Angeles-based sustainable basics brand founded in 2018 by former Band of Outsiders designer Scott Sternberg. It gained viral attention during the COVID-19 pandemic with 600% month-over-month sales growth driven by newsletter and Twitter, before closing in October 2021 after unsuccessful fundraising.
Fresh Clean Threads is a direct-to-consumer apparel brand offering affordable premium basics including t-shirts, hoodies, and joggers for men. The brand markets itself on quality fabrics at accessible price points, selling primarily through its own e-commerce site and heavy social media advertising.
LIVIN is a Gold Coast-based not-for-profit streetwear brand founded in 2013 by Casey Lyons and Sam Webb following the suicide of their friend Dwayne Lally. All profits fund youth mental health programs and stigma-reduction education. The brand's apparel — hoodies, tees, caps — serves as a conversation-starting tool, with each item estimated to spark an average of 20 mental health conversations.
Madhappy is an LA-based premium streetwear label founded in 2017 that embeds mental health advocacy into every product and campaign. The Local Optimist editorial platform and high-profile pop-ups generate earned media that paid channels amplify.
Makia is a Finnish streetwear brand founded in 2001 in Helsinki, rooted in Finnish maritime and industrial workwear culture. The brand produces graphic T-shirts, hoodies, jackets, and accessories with Finnish cultural and nautical references, sold through DTC e-commerce, own stores, and streetwear boutiques across Northern Europe.
Mardi Mercredi is a Seoul lifestyle fashion brand founded in 2018, known for its signature floral 'Mardi' graphic that went viral on Korean social media and attracted Vogue Korea coverage. Sold DTC through its own site and stores, with growing global online presence. Also searched as Mardi.
Minustwo is a streetwear apparel brand offering graphic hoodies, t-shirts, and casualwear through limited-run drops. The brand sells direct-to-consumer via its own e-commerce site. It advertises product releases across Meta placements.
Museum of Peace & Quiet is a streetwear and apparel brand offering graphic t-shirts, hoodies, and casual essentials. The brand markets a minimalist, museum-inspired aesthetic for everyday wear. It sells primarily direct-to-consumer online.
NIKIN is a Lenzburg-based Swiss sustainable apparel brand founded in 2016 by Robin Gnehm and Nicolas Hug. The brand plants one tree for every item sold, with a live counter on the website. DTC-first with a strong Swiss community, NIKIN has expanded to retail and international markets.
NUDE Project is a Barcelona-based streetwear brand founded in 2019 by Bruno Casanovas and Alejandro Benlloch, who started the brand from their university dorm room with €600. The brand built its following entirely on YouTube documentary content — a long-form transparency-first format that gave viewers an inside view of building a fashion brand from scratch — and drop culture mechanics that created genuine purchasing urgency. By 2023, NUDE Project had reached nearly $30 million in revenue, with seven stores across Spain and Italy and sales to 200 countries, all without traditional wholesale distribution. Named to Forbes Under 30 Europe in 2024. Also searched as NUDE.
October's Very Own (OVO) is a Toronto-based lifestyle and apparel brand founded in 2011 by Drake, Oliver El-Khatib and Noah '40' Shebib. The brand converts Drake's global celebrity into DTC apparel sales through limited drops, an owl logo that functions as a cultural status symbol, and retail flagship stores in Toronto, New York, Los Angeles and London. Also searched as October's.
Palace is a London-founded skateboard and streetwear brand established in 2009, known for its triangle logo and seasonal drop releases blending skate culture with high-fashion collaborations. It sells through its own flagship stores and e-commerce site across the UK, US, and Japan. The brand advertises across Meta placements to promote its limited product drops.
Pangaia is a London-based DTC apparel brand founded in 2018. Built around proprietary materials science — including FLWRDWN (wildflower-based insulation) and seaweed fiber — it generates organic press coverage through innovation stories that build brand awareness, which paid Meta campaigns then convert into DTC sales.
Passenger Clothing is a Hampshire outdoor lifestyle brand founded in 2012 by Richard and Alexa Sutcliffe. Built on organic and recycled fabrics with a tree-per-order commitment, the brand ranked as the UK's second-fastest growing fashion business in 2024 and has become one of the leading DTC sustainable outdoor labels. Also searched as Passenger.
Pleasures is a Los Angeles-based streetwear brand blending punk, music, and pop-culture graphics into apparel and accessories. It sells primarily direct-to-consumer online alongside select retail partnerships and frequent artist collaborations. The brand uses Meta advertising to promote new drops to its streetwear audience.
Redwolf is an Indian pop-culture apparel brand selling licensed and original graphic t-shirts, hoodies, and merchandise tied to movies, games, and anime franchises. It sells through its own DTC website and Indian ecommerce marketplaces. Redwolf advertises across Meta placements to reach fandom-driven shoppers.
Reigning Champ is a Vancouver-based premium basics brand founded in 2007 by Craig Atkinson. It produces world-class heavyweight fleece and basics in Canada-owned manufacturing, positioned as the 'better blank' for the streetwear-aware consumer who prioritizes fabric and construction over logo. Also searched as Reigning.
Represent Clothing is a UK luxury streetwear brand founded in Bolton in 2011 by brothers George and Mike Heaton, started as a college screen-printing project. Known for limited community drops, high-quality cotton basics, and celebrity dressing (Justin Bieber, Kardashians, Liam Gallagher), with flagship stores in West Hollywood and London. Also searched as Represent.
Self Care Is For Everyone is a fashion brand selling apparel with messaging centered on wellness and self-care themes. The brand sells direct-to-consumer online and markets its products through Meta placements.
Sporty & Rich is a lifestyle apparel brand blending athletic-inspired basics with a wellness-oriented aesthetic, offering items like sweatshirts, t-shirts, and accessories. The brand grew out of a media platform focused on wellness culture before launching its own clothing line. It sells direct-to-consumer online and through select fashion retailers.
Stay Wear is a fashion brand selling apparel focused on comfort-oriented everyday wear. The brand sells direct-to-consumer online and advertises through Meta placements.
Supreme is a streetwear brand founded in New York in 1994, known for limited-drop apparel, accessories, and skate culture collaborations that drive high resale demand. It sells through its own flagship stores in major cities and an online store, and advertises across Meta placements.
Syna World is a UK streetwear brand associated with rapper Central Cee, known for graphic tracksuits, hoodies, and casualwear with a distinctive smiley-face branding. The brand sells primarily direct-to-consumer through limited online drops. It advertises new releases across Meta placements to its streetwear audience.
Tentree is a Canadian sustainable apparel brand that plants ten trees for every item purchased. Founded in 2012, the brand built its growth on transparent environmental impact tracking — including a live tree counter on product pages — and social sharing mechanics that turn customers into advocates.
The Mayfair Group is a fashion brand selling apparel and accessories, marketed direct-to-consumer online. The brand advertises its collections through Meta placements to reach fashion-focused shoppers.
The New Originals (TNO) is an Amsterdam streetwear brand founded in 2015 by Rizky Lasahido, Maru Asmellash, and Eben Badu — three friends who started a fashion and music blog in 2011. The brand makes performance clothing for creatives, rooted in Amsterdam's multicultural identity. High-profile solidarity campaigns and community-first storytelling have made TNO one of the Dutch fashion scene's most culturally significant labels. Also searched as The.
The Souled Store is an Indian DTC fashion brand selling licensed pop-culture and original graphic apparel, including t-shirts, hoodies, and accessories featuring movie, anime, and sports franchises. It sells through its own website, app, and retail stores across India. The brand advertises heavily on Meta placements to reach younger fashion shoppers.
Trapstar is a London-based streetwear brand founded in 2005, known for graphic-heavy hoodies, jackets, and apparel with a UK street culture identity. The brand has grown through celebrity adoption and collaborations, including with Puma. It sells direct-to-consumer online and advertises across Meta placements.
Two models dominate. The first is scarcity: Supreme, Palace, Corteiz, Trapstar and OVO announce drops, tease collaborations and let community and hype do the selling. Creative is often a lookbook, a short teaser or a countdown, and the call to action is to be there when it releases. The second is meaning. Madhappy connects apparel to mental health advocacy, LIVIN to youth mental health, Tentree and NIKIN to tree planting, and Pangaia to material innovation. Their ads carry a story, then show the product as the way to take part. Quality-first brands such as Reigning Champ speak to buyers who care about fabric weight and construction over logos, with close-ups and craft detail. Lifestyle labels like Sporty & Rich and Aviator Nation sell a mood: wellness, nostalgia, festival culture. Offers lean on limited releases, bundles and seasonal sales, with the strongest creative showing the garment worn in real settings, including layering and movement.
Separate hype-driven ads from story-driven ones. Drop brands rely on timing and community, while mission brands rely on narrative and trust. The conversion path differs, and so should your tests. Study how brands show quality. Fabric close-ups, fit shots across bodies and wash or wear content all help justify price in a category where cheap options abound. Compare use of creators and celebrities. Several brands in this directory grow through founder stories, artists and cultural figures, so see who appears and how. Note seasonality. Fleece sells with colder weather, and many brands ramp up activity ahead of autumn and holiday gifting. Finally, review how impact claims are framed. Brands that quote tree planting, giving or materials usually make the claim specific and visible. Watching how they do this can guide credible messaging for your own brand.
They announce limited drops, tease collaborations and rely on community and scarcity. Brands like Supreme, Palace and Corteiz use lookbooks, countdowns and pop-up announcements. Reviewing ads across several brands at once makes it easier to see which messages are common, which are rare, and where your own positioning could stand out.
In this directory, Tentree, NIKIN, Pangaia, Madhappy and LIVIN pair apparel with tree planting, materials innovation or mental health advocacy. Comparing several brands side by side shows which angles repeat across the category and which are still open, so you can spot patterns before you brief creative or plan tests.
Activity typically climbs ahead of colder months and holiday gifting, while drop brands time spend around releases. Look at how long each ad has run and which formats repeat. Those signals usually separate tested, working creative from one-off experiments and help you set realistic expectations.
Search any brand in AdLibrary to browse its active and past Meta and TikTok ads and compare creative, offers and run length. Treat what you find as a starting point for your own hypotheses, then adapt the angle, format and offer to your product and audience rather than copying a competitor directly.
Search and save ads from every brand above across Facebook, Instagram, TikTok and more.
See all ads on AdLibrary →