Heights is the UK's leading brain health supplement subscription, built on 20 evidence-backed nutrients and a 60,000-person newsletter community before a single product shipped.
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See all ads on AdLibrary →Heights is a UK braincare supplement subscription founded in 2019 by Dan Murray-Serter and Joel Freeman. The brand built a 60,000-subscriber newsletter before launching, then converted that audience with a 20-nutrient Smart Supplement stack backed by consultant dietitian Sophie Medlin and neuroscientist Dr Tara Swart. It raised a £2M+ Seedrs crowdfund in 2021.
Heights built one of the UK's most distinctive DTC supplement strategies by proving demand through content before spending on paid acquisition. The brand's ads inherit the credibility of its expert advisory panel — dietitian Sophie Medlin and neuroscientist Dr Tara Swart feature regularly — giving every product claim a named, qualified backer. This expert-forward creative outperforms standard supplement ads because it resolves consumer scepticism before the ask. Explore Heights' ad creative at <a href="https://adlibrary.com?q=Heights+supplement&type=3">AdLibrary</a>.
Heights uses Facebook for conversion campaigns targeting 28-45 year-old professionals interested in productivity, mental performance, and cognitive health. Instagram creative skews toward lifestyle imagery of the subscription delivery experience and brain health education content. The brand's email list of 60,000+ subscribers is retargeted aggressively on Meta with subscription trial offers, making the newsletter-to-paid funnel the brand's most efficient growth channel.
Core copy themes include 'braincare' as a distinct category (not just another multivitamin), the 20-nutrient formulation story, and the subscription convenience angle. Dr Tara Swart and Sophie Medlin appear in testimonial-style videos lending peer-reviewed authority to claims. The brand also runs copy addressing subscriber scepticism head-on: 'We know you've been burned by supplements before' — a conversion-focused acknowledgement of category mistrust.
Heights proves that building a content audience before launching a product is the most capital-efficient route to DTC product-market fit. The 60,000 newsletter subscribers meant the brand launched with a warm, validated audience rather than cold paid traffic. Supplement and wellness brands can replicate this by creating educational content that solves the target customer's actual problem (cognitive performance, stress) without selling — then converting that goodwill into subscriptions at launch.
Searching for Heights? Whether you type Heights ads, Heights Meta ads, Heights TikTok ads, Heights Google ads, or see all Heights ads — this page surfaces every active and historical Heights creative we have indexed. Browse the full archive at Heights ad library. Related queries: Heights ads, Heights ad library, see all Heights ads, browse Heights ads, find Heights ads, where to see Heights ads, Heights Meta ads, Heights Facebook ads, Heights Instagram ads, Heights TikTok ads, Heights Google ads, Heights YouTube ads, Dan Murray-Serter Heights ads, Joel Freeman Heights ads.
