Singapore's #1 DTC display brand founded 2017, offering value-for-specs monitors and smart TVs directly to consumers, bypassing traditional retail.
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See all ads on AdLibrary →PRISM+ is Singapore's largest homegrown consumer electronics DTC brand, founded in 2017 by Jonathan Tan as an offshoot of gaming PC company Aftershock PC. The brand entered the market with gaming monitors priced well below international rivals for equivalent specs, then expanded into smart TVs, air-conditioners, sound systems, and ceiling fans — all sold direct-to-consumer online and via Amazon.
PRISM+ runs specification-focused performance ads that directly compare panel quality, refresh rates, and price against global incumbents like LG and Samsung. Creatives use side-by-side spec tables, customer review callouts, and limited-time launch pricing to drive conversion. YouTube pre-roll and Meta video ads are core channels. View their ad archive at AdLibrary.
Facebook is used for retargeting and product launch campaigns, leveraging custom audiences of tech enthusiasts and previous site visitors. Instagram Reels showcase unboxing and setup experiences in gaming and home office setups, appealing to Singapore's growing work-from-home and gaming demographics.
Core themes: value-for-money, Singapore-brand pride, flagship specs at mid-range prices, and warranty/after-sales reassurance. Copy regularly includes 'Why pay more?' angles and highlights the brand's DTC model as the reason for lower prices. New model launches are amplified with countdown campaigns.
PRISM+ is a masterclass in DTC market disruption: identify a market where incumbent brands over-charge due to retail margins, manufacture comparable quality, and sell direct with aggressive spec-per-dollar messaging. The brand also demonstrates how a gaming-first beachhead (monitors) can expand credibly into adjacent home tech categories.
Searching for Prism+? Whether you type Prism+ ads, Prism+ Meta ads, Prism+ TikTok ads, Prism+ Google ads, or see all Prism+ ads — this page surfaces every active and historical Prism+ creative we have indexed. Browse the full archive at Prism+ ad library. Related queries: Prism+ ads, Prism+ ad library, see all Prism+ ads, browse Prism+ ads, find Prism+ ads, where to see Prism+ ads, Prism+ Meta ads, Prism+ Facebook ads, Prism+ Instagram ads, Prism+ TikTok ads, Prism+ Google ads, Prism+ YouTube ads, Jonathan Tan Prism+ ads.
