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See all ads on AdLibrary →PRISM+ is Singapore's largest homegrown consumer electronics DTC brand, founded in 2017 by Jonathan Tan as an offshoot of gaming PC company Aftershock PC. The brand entered the market with gaming monitors priced well below international rivals for equivalent specs, then expanded into smart TVs, air-conditioners, sound systems, and ceiling fans — all sold direct-to-consumer online and via Amazon.
