Pulsetto is a Lithuanian-made neck-worn vagus nerve stimulator targeting stress relief and sleep onset, with 100,000+ users and app-guided protocols.
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See all ads on AdLibrary →Pulsetto is a Vilnius-based health tech startup making consumer vagus nerve stimulation (VNS) wearables. Founded around 2021, the company raised €2M and gained a €20M valuation after a Lithuanian Shark Tank appearance. The neck-worn device uses bilateral cervical stimulation with an app-guided protocol and has surpassed 100,000 users globally.
Pulsetto's advertising leans on biohacking credibility combined with accessible wellness language. Their Facebook and Instagram ads typically open with a pain-aware hook ('can't fall asleep? your nervous system is stuck in fight-or-flight') before demonstrating the device and citing the clinical mechanism. The combination of science-forward copy and a non-intimidating wearable form factor converts across both biohacker and mainstream wellness audiences.
On Meta platforms, Pulsetto runs video-first ads showing the device being worn during evening wind-down routines — a deliberate context that frames it as a practical habit rather than a medical device. UGC from users reporting HRV improvements and faster sleep onset provides high-converting social proof. Retargeting layers in clinical study references and user count milestones ('join 100,000+ users').
Core copy themes: stress and anxiety reduction, faster sleep onset, non-drug alternative, HRV improvement ('64% HRV improvement in 4 weeks'), and the simplicity of a 10-minute session. The brand uses specificity — percentages, session lengths, user counts — to build scientific trust without requiring the reader to understand neuroscience.
Pulsetto demonstrates how to market an emerging biotech category to consumers who don't have prior familiarity with the science. The playbook: lead with the relatable outcome (sleep, calm), explain the mechanism briefly and accessibly, then use quantified social proof (user counts, study percentages) to overcome skepticism — all without requiring a clinical context.
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