Spread The Love makes single-ingredient nut butters that turned a wedding favor into an Oprah-approved DTC business.
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See all ads on AdLibrary →Spread The Love is a Los Angeles-based nut butter brand founded in 2013 by married couple Valerie and Zachary Fishbain, who began making single-ingredient peanut butter as wedding favors. The brand is best known for NAKED peanut butter, multiple Oprah's Favorite Things selections, and a strong DTC gifting vertical. Also searched as Spread.
Spread The Love leans heavily into seasonal gifting windows — Valentine's Day, Mother's Day, and Q4 holiday — with Facebook and Instagram creative that spotlights premium gift sets and the brand's Oprah's Favorite Things badge. The founder love story is a recurring narrative hook that makes the brand feel personal and shareable. Browse their active ad creative at AdLibrary.
The brand runs image and carousel ads on Facebook and Instagram targeting gift-buyers and health-conscious grocery shoppers. Creative skews warm and lifestyle-forward — wooden boards, natural light, and ingredient close-ups. Retargeting campaigns push subscription bundles to site visitors, while prospecting ads lead with the Oprah endorsement as social proof.
Core copy themes: 'just one ingredient,' 'born from love,' and gift-occasion urgency ('perfect for her'). Headlines frequently reference the Oprah badge and feature clean-label messaging. UGC reposts from food bloggers and gift unboxings form a significant share of social content.
The brand demonstrates how a personal origin story (wedding favors) can anchor premium positioning indefinitely. Oprah placement was earned, not bought — but the brand built an ad infrastructure to capitalize on it every gifting season. Single-ingredient transparency is a clean differentiator in a cluttered nut butter category.
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