Targeting new potential customers who haven't interacted with your brand.
Prospecting is advertising to new audiences to acquire customers who don't know your brand yet.
Prospecting typically has higher CPA but is essential for growth.
Prospecting campaigns target people who haven't interacted with your brand yet — cold traffic. It's how you grow your customer base and fill the top of your conversion funnel. Without prospecting, you'll exhaust your warm audiences and hit a scaling ceiling. Effective prospecting is the key to sustainable growth.
