United Sodas of America treats soda cans like Pantone swatches — design-first, DTC-only, and highly giftable.
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See all ads on AdLibrary →United Sodas of America is a New York-based design-forward DTC soda brand founded in 2019 by former Pepsi/Diageo brand strategist Marisa Zupan. Each of its low-sugar sodas is tied to a distinct Pantone-inspired color, making packaging the primary marketing asset. Sold exclusively DTC at unitedsodas.com. Also searched as United.
United Sodas' ads are anchored entirely in visual identity. The Pantone-adjacent color system makes product photography instantly recognizable. Ads emphasize gifting, variety packs, and subscription — purchase drivers that fit a DTC-only model. The brand's CPG background (Zupan from Pepsi/Diageo) shows in the precision of their positioning. See creatives at AdLibrary.
Meta ads lean on flat-lay photography showcasing the color spectrum of cans, gifting context (holiday, birthday), and DTC bundle offers. Facebook targets design-conscious consumers and better-for-you soda shoppers. Instagram creative is highly curated — the brand looks more like a lifestyle brand than a beverage company.
Copy themes: low calorie (35 calories per can), organic sweeteners, 11 bold flavors, DTC-only exclusivity, and gifting angles. Headlines often reference the color/flavor system. Tone is playful and art-directed. The "soda, but make it design" positioning is consistent across all touchpoints.
United Sodas shows that DTC-only distribution is viable for beverages when the product has strong gifting appeal and design differentiation. Their packaging generates organic UGC because people want to share the unboxing aesthetic. Brands with strong visual identity can reduce paid spend by engineering shareability into the product itself.
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