Soft drinks used to be a game of shelf space and big television budgets. Today challengers like Olipop and Poppi pitch gut health and lower sugar, Culture Pop Soda goes probiotic, Genki Forest built a zero-sugar sparkling water brand in China, and craft names such as Fritz-Kola and Lemonaid sell personality and purpose. Their ads reveal how a commodity gets reframed through flavor nostalgia, ingredient claims, and identity. This page gathers soft drinks advertisers tracked in AdLibrary so you can study hooks, formats, and offers across the category and across markets.
Cove Drinks is a beverage brand selling ready-to-drink products through retail and online channels. It advertises across Meta placements to build consumer awareness in the food-beverage category. Further details on its specific product line are not confirmed.
Culture Pop Soda is a Boston-based probiotic soda founded in 2020 by Tom First, co-founder of Nantucket Nectars. Each can contains 1B CFU probiotics and is made with organic ingredients and chef-inspired flavors. The brand has raised $21M and distributes through Whole Foods, Target, and Amazon. Also searched as Culture.
Fritz-Kola is a Hamburg-based premium cola founded in 2003 by Mirco Wolf and Lorenz Hampl. Known for its high-caffeine formula and counter-culture brand identity, fritz-kola became Germany's leading premium soft drink challenger through provocative advertising and strong on-premise gastronomy distribution.
Genki Forest (元气森林) was founded in 2016 by game industry veteran Tang Binsen in Beijing. The brand disrupted China's beverage market with zero-sugar sparkling water using erythritol sweetener, packaged in Japanese-aesthetic cans. Valued at $6B+ at peak, Genki Forest expanded to 40+ countries and challenged Coca-Cola and Suntory in the healthy beverage segment. Also searched as Genki.
Hint Water is a US-based beverage brand selling unsweetened, flavored water without artificial sweeteners or preservatives. Founded in the mid-2000s in San Francisco, it positions itself as a healthier alternative to soda and juice, sold through grocery retailers and direct-to-consumer channels. The brand advertises across Meta placements.
Inca Kola is Peru's most iconic soft drink, created in 1935 by British-Peruvian immigrant José Robinson Lindley in Lima. The golden lemon verbena soda is the only soft drink to outsell Coca-Cola in its home country. Coca-Cola acquired 50% and international rights in 1999, while the Lindley family retains domestic Peruvian ownership. The brand is expanding DTC multi-pack sales to Peruvian diaspora communities internationally. Also searched as Inca.
Karma Drinks is an Australian beverage company selling organic and fair trade sodas and cola drinks through retail and online channels. It positions its products around ethical sourcing and simpler ingredient lists compared to mainstream soft drinks. The brand advertises across Meta placements to support retail sales.
Lemonaid is a Hamburg-based social enterprise founded in 2008 making fair-trade organic soft drinks. The brand sources directly from farmers and donates 10 cents per bottle to the Lemonaid & ChariTea Foundation. Distributed across German retail, gastronomy and DTC webshop.
Lo Bros is an Australian beverage brand producing kombucha and fermented soft drinks sold through supermarkets, health food stores, and online channels across Australia. It positions its products within the functional, gut-health beverage category. The brand advertises across Meta placements to support retail distribution.
Lotte Chilsung Beverage is South Korea's dominant beverage conglomerate, producing Chilsung Cider, Kloud Beer, and a wide portfolio of RTD coffees, juices, and spirits. Founded in 1950, it operates one of Korea's most sophisticated distribution and DTC marketing networks. Also searched as Lotte.
Nexba is a Sydney-based naturally sugar-free beverage brand founded in 2010 by Drew Bilbe and Troy Douglas after a Mexico beach trip inspired a mission to fight sugar. The brand uses a globally patented plant-based sweetener (Goodsweet) and distributes across Coles, Woolworths, and 15 international markets including the UK.
Olipop is an Oakland-based prebiotic soda founded in 2018 by Ben Goodwin and David Lester. Each can delivers 9g prebiotic fiber, 2-5g sugar, and nostalgic soda flavors. TikTok virality and mass retail distribution (Whole Foods, Target, Walmart) drove it past $200M ARR and to the #1 better-for-you soda position on Amazon.
Ostmost was founded in 2014 in Berlin-Kreuzberg to revive the tradition of East German Streuobstwiesen — diverse wild orchards threatened by industrial farming. The brand sources old apple varieties, pays double market price to farmers, and produces certified organic juices, spritzers, and its Outcider cider range.
Poppi is an Austin-based prebiotic ACV soda founded by Allison and Stephen Ellsworth. After a 2018 Shark Tank appearance, it scaled to mass retail and ran a 2025 Super Bowl ad before being acquired by PepsiCo for $1.65B — the largest exit in the DTC better-for-you beverage space.
Premium Cola was founded in Hamburg in 2001 by a collective of Afri-Cola fans protesting recipe changes. The cooperative has no office, no salaries, and makes all decisions collectively. Price transparency, no advertising, and open strategy distinguish it as one of the world's most radical brand experiments. Also searched as Premium.
Remedy Drinks is a Melbourne-based kombucha brand founded in 2012 by Sarah and Emmet Condon in their home kitchen. Built on a no-sugar brand promise and a DTC subscription model before expanding to Coles, Woolworths, and international markets, the brand generated approximately $162.7M in 2025 revenue. Also searched as Remedy.
Sumol is the flagship carbonated beverage brand of Sumol+Compal, Portugal's largest non-alcoholic drinks group. Since 1954, Sumol's bright orange and pineapple drinks have been synonymous with Portuguese summer culture, beach life, and football fandom — sustained by heavy event sponsorship and vibrant social media advertising. Also searched as Sumol+Compal.
United Sodas of America is a New York-based design-forward DTC soda brand founded in 2019 by former Pepsi/Diageo brand strategist Marisa Zupan. Each of its low-sugar sodas is tied to a distinct Pantone-inspired color, making packaging the primary marketing asset. Sold exclusively DTC at unitedsodas.com. Also searched as United.
Vivi Kola is Switzerland's original cola, first created in 1938 in Eglisau, Zürich. Revived in 2010 by Christian Forrer, the brand uses natural ingredients and organic flavourings, positioning as a craft alternative to mass-market cola—now served across SBB Swiss Federal Railways. Also searched as Vivi.
Wostok is a Berlin craft soda brand founded around 2009 by Dutch photographer Joris van Velzen. Inspired by Soviet-era herbal drinks like Baikal, Wostok revives unusual botanical flavours — tarragon, bilberry, elder blossom — with organic certification. Distributed across 20+ countries and a growing DTC presence.
Soft drink ads sell a feeling first and a product second. The classic formula is a bright can, a refreshing pour, and a moment of social enjoyment. Newer brands layer a rational reason on top: less sugar, added fiber, or live cultures. Olipop, Poppi, and Culture Pop Soda frame themselves as a smarter swap for classic soda, so their creative often pairs nostalgic flavors with ingredient callouts. Craft and regional names go another route. Fritz-Kola leans on counter-culture attitude, Lemonaid on fair-trade sourcing and giving back, and Genki Forest on a design-led, zero-sugar look. Each makes the label itself part of the pitch. Formats lean on fast video: pour shots, flavor reveals, taste-test reactions, and creator unboxings. Offers are usually variety packs, subscription discounts, or retailer locators, since many of these drinks are sold in stores as well as online. Expect plenty of seasonal flavor and limited-run creative.
Separate brand-building ads from conversion ads. Brand creative focuses on mood, taste cues, and identity. Conversion creative pushes a variety pack, a first-order deal, or a store finder. Seeing both from the same brand shows how it splits budget between awareness and sales. Look at how each brand handles the sugar and health question. Some name it directly, others imply it through colors and wording. Note the claims they make and how carefully they phrase them, since beverage health language is sensitive. Pay attention to flavor strategy. A brand that features the same two or three flavors repeatedly is probably leaning on hero SKUs, while one that rotates flavors weekly may be driving trial. Finally, compare how brands localize. A national favorite sold abroad often shifts creative toward heritage or diaspora identity, which is a pattern worth tracking if you plan to enter new markets.
Brands like Olipop and Poppi pair nostalgic soda flavors with a clear benefit, usually fiber or gut health. Creative tends to use bright product shots, pour videos, and creator taste tests, then points to variety packs or store availability. Filter any brand by platform in AdLibrary to see which creative variations stay live longest.
This page includes Olipop, Poppi, Culture Pop Soda, Fritz-Kola, Genki Forest, Lemonaid, Hint Water, and others. They range from prebiotic and zero-sugar challengers to craft and heritage cola brands across several countries. Open any brand from the grid above to review its ad history across Facebook, Instagram, and TikTok.
Short video dominates: pour shots, flavor reveals, and taste reactions. Static ads highlight can design and flavor lineups. Variety packs and subscription offers show up in conversion creative, while heritage and identity messages appear in brand-building ads. Compare several brands side by side to confirm a pattern repeats before you test it yourself.
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