Cider brands sell a refreshing alternative to beer and wine, from traditional apple styles to fruit-flavored blends. This directory leans toward New Zealand and Australia, with Zeffer Cider, Peckham's Cider, Rochdale Cider, Monteith's Cider, Old Mout Cider, Good George Brewing and Young Henrys, plus Berlin's Ostmost. Most of these brands sell through supermarkets, bottle stores and bars rather than direct, so ads focus on awareness, occasion and local pride. Studying them shows how alcohol brands stay within advertising rules while building personality.
Good George Brewing is a Hamilton, New Zealand craft brewery founded in 2011, operating out of a converted St George's church in Frankton. The brand produces beer, cider, gin, vodka, and cocktails, distributed to 700+ NZ retailers and supported by five hospitality venues across Hamilton, Cambridge, and Bay of Plenty.
Monteith's Cider is a New Zealand beverage brand producing a range of fruit and apple ciders, part of the broader Monteith's brewing lineage sold through supermarkets, bottle stores, and bars across New Zealand and Australia. It competes in the mainstream craft cider segment. The brand advertises across Meta placements to support retail sales.
Old Mout Cider is a New Zealand-origin cider brand known for fruit-flavored ciders such as feijoa and passionfruit blends, sold widely across New Zealand, Australia, and the UK through supermarkets, bars, and bottle stores. It is part of a major international brewing group's cider portfolio. The brand advertises across Meta placements to support retail distribution.
Ostmost was founded in 2014 in Berlin-Kreuzberg to revive the tradition of East German Streuobstwiesen — diverse wild orchards threatened by industrial farming. The brand sources old apple varieties, pays double market price to farmers, and produces certified organic juices, spritzers, and its Outcider cider range.
Peckham's Cider is a New Zealand cidery based in Hawke's Bay that produces apple and pear ciders using regionally grown fruit. It sells through retail, on-premise, and direct channels within New Zealand's craft cider market. The brand advertises across Meta placements to support its retail and hospitality distribution.
Rochdale Cider is a New Zealand cider producer selling craft and traditional apple ciders through retail and hospitality channels. The brand sits within New Zealand's growing craft cider category, competing alongside other regional cider makers. It advertises across Meta placements to build brand awareness.
Young Henrys is an Australian craft brewery based in Sydney producing beers such as pale ale, lager, and natural cider. The brewery is known for its Newtown taproom and sustainability-focused brewing practices, advertising across Meta placements.
Zeffer Cider is a New Zealand craft cider brand founded in 2009 by Hannah Bower and Sam Whitmore, initially producing cider in a Matakana shed before relocating to Hawke's Bay to access premium apple supply. Now NZ's largest cider producer with a 2M+ litre annual capacity, the brand exports to nine countries. Also searched as Zeffer.
Alcohol advertising is restricted, so cider brands lean on brand personality, provenance and occasions rather than hard offers. Ads show social settings, sunny afternoons, bars and shared drinks, with responsible-drinking messaging and age restrictions applied to targeting. Positioning varies. Old Mout Cider leans on fruity, easy-drinking flavors like feijoa and passionfruit and has a distinctive, playful identity. Zeffer Cider and Peckham's Cider emphasize craft and regional fruit from Hawke's Bay. Monteith's Cider draws on a heritage brewing name. Ostmost builds a mission-driven story around old orchards and fair sourcing. Young Henrys and Good George Brewing combine cider with beer in local, independent identities. Most ads aim at awareness and store or venue discovery rather than e-commerce checkout. Common formats include short videos, seasonal summer content, limited flavors and event or taproom promotion. Because many brands share similar flavors, storytelling and visual identity do most of the differentiation.
First, check the compliance approach. Look at how brands phrase messages, whether they include responsible-drinking notes, and how they avoid appealing to minors. This is a useful template for any age-restricted category. Second, compare the identity. A fruit-forward brand like Old Mout looks and sounds very different from a regional craft producer like Peckham's Cider or a mission-led brand like Ostmost. Note the color palette, tone and the kind of occasion each ad evokes. Third, study the call to action. Many ads point to venues, stockists or events, not a shopping cart. Seasonal peaks, such as summer and holiday periods, are visible across brands. Saving ads by positioning, craft, heritage, fruity or sustainable, shows where the market is crowded and where a distinct angle might stand out.
They focus on personality, provenance and social occasions rather than hard offers, with responsible-drinking messaging and age-restricted targeting. Old Mout Cider uses playful fruit flavors, while Zeffer Cider emphasizes craft and regional apples. Browsing the brands above side by side in AdLibrary shows which of these approaches each advertiser actually runs and repeats.
Zeffer Cider and Peckham's Cider both highlight Hawke's Bay fruit and craft production, and Ostmost builds its story around traditional orchards and fair sourcing in Berlin. Save examples from several brands to compare creative, offers and landing pages before you brief your own tests.
Summer and festive periods are visible peaks, along with event promotions. Looking at brands such as Monteith's Cider and Old Mout Cider across the year shows how creative shifts with the season. Filter by platform and date to see which versions are still running and which have been retired.
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