Originating in New Zealand, Old Mout Cider is famous for its adventurous, fruit-infused cider flavors and quirky, eco-conscious brand personality.
Social drinkers who like fruity, easy-drinking cider.
B2C · Ages 18-24, 25-34, 35-44 · Mid-market · 201-1000 employees · Enterprise
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See all ads on AdLibrary →Old Mout Cider is a New Zealand-origin cider brand known for fruit-flavored ciders such as feijoa and passionfruit blends, sold widely across New Zealand, Australia, and the UK through supermarkets, bars, and bottle stores. It is part of a major international brewing group's cider portfolio. The brand advertises across Meta placements to support retail distribution.
Old Mout Cider built its identity on fruit-forward ciders with New Zealand roots and a playful, adventurous personality. Its advertising focuses on bright flavour cues such as kiwi and lime, mango and passionfruit, and strawberry and apple. Creative favours colourful bottles and cans, sunny social occasions and a quirky tone. That flavour-led approach differentiates it from traditional apple cider brands. Explore their ad creative below. Explore their ad creative at AdLibrary.
On Facebook and Instagram, Old Mout suits vivid product and flavour imagery: chilled bottles, fruit visuals and summer, garden or beach moments. Alcohol advertising on Meta is age-restricted, so campaigns generally target adult audiences and avoid health or effect claims. Retail availability messaging, covering supermarkets and bars, helps connect social awareness to in-store purchase. Review the live examples on AdLibrary to see formats and offers in context.
Copy themes: (1) bold, unexpected fruit flavours; (2) New Zealand origin and an adventurous spirit; (3) refreshing, sociable occasions such as summer gatherings; (4) a playful, slightly irreverent brand voice. Copy tends to be short and flavour-led, naming the variety and letting colourful visuals set the mood. Compare these angles with competitors on AdLibrary to see which messages recur across the category.
For drinks brands, Old Mout shows how flavour names and colour can act as brand assets. A consistent look across cans, bottles and ads makes products easy to spot on shelf and in feed. Seasonal pushes around summer and social events matter in the category. Use AdLibrary to compare its creative with other fruit cider and flavoured alcohol advertisers.
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