Peckham's is an independent family-owned New Zealand cidery specializing in award-winning traditional cider made from real cider apple varieties.
Regional craft cider drinkers in New Zealand.
B2C · Ages 25-34, 35-44, 45-54 · Mid-market · 11-50 employees · Small business
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See all ads on AdLibrary →Peckham's Cider is a New Zealand cidery based in Hawke's Bay that produces apple and pear ciders using regionally grown fruit. It sells through retail, on-premise, and direct channels within New Zealand's craft cider market. The brand advertises across Meta placements to support its retail and hospitality distribution.
Peckham's Cider builds its marketing on provenance: cider made from apple varieties grown on its own Moutere orchard in New Zealand. Creative emphasises the orchard-to-bottle process, family ownership, and the idea of exploring what cider can be. That story separates it from mass-market sweet ciders and appeals to drinkers who care where a drink comes from. Orchard imagery and tasting-led messaging give the brand a distinct, craft-focused voice on social. Explore their ad creative at AdLibrary.
On Meta, Peckham's can pair orchard and harvest photography with product shots that show the bottle or glass in a relaxed setting. Short video of pressing, tasting, or serving suits Reels, while event and cellar-door announcements suit Facebook audiences nearer the orchard. Because alcohol ads face age-targeting rules, creative tends to stay product-led and mood-driven, with regional targeting that supports stockists and hospitality venues.
Copy themes: (1) real cider apple varieties and traditional methods; (2) a family-owned, independent cidery; (3) provenance from the Moutere clay soils; (4) pairing cider with food and occasions. Tone is thoughtful and unpretentious, inviting drinkers to try something beyond sweet mainstream cider. On TikTok-style video, orchard behind-the-scenes and pour shots carry craft credibility without needing a hard sell.
For Google and YouTube, a craft cidery is likely to rely on local search for stockists and venues, plus longer-form videos about growing and pressing. The cross-platform lesson is that provenance stories scale well across channels when each one reinforces the orchard origin. Use AdLibrary to see how other craft drink brands blend heritage storytelling with responsible-marketing constraints.
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