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De Soi Ads Library

drinksoi.com

Also known by: drinksoi.com

De Soi is Katy Perry's co-founded NA sparkling aperitif — adaptogen-infused, luxury-designed, and built for the sober-curious dinner table.

Platform pages:Google/AdMobTikTokInstagramFacebook

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About De Soi

De Soi is an LA-based non-alcoholic sparkling aperitif co-founded in 2022 by Katy Perry and winemaker Morgan McLachlan. Each can contains adaptogens (ashwagandha, L-theanine, lion's mane) and natural botanicals, positioned as a sophisticated wine alternative for the sober-curious. The Katy Perry co-founder story drove significant launch press coverage.

De Soi Ads Strategy: What Makes De Soi Ads Effective

De Soi's paid strategy leans on celebrity co-founder credibility and a luxury brand aesthetic that photographs beautifully. Ads position the product as a dinner-table aperitif — sophisticated, intentional, and adult — not a soda or a "mocktail." The adaptogen story adds a functional wellness layer to the luxury positioning. See creatives at AdLibrary.

De Soi Meta Ads (Facebook & Instagram): Platform Analysis

Meta ads feature editorial-quality photography with French-inspired design aesthetics — think aperitivo hour, outdoor table, golden light. Facebook targets affluent women 28-50 interested in wine, wellness, and entertaining. Instagram reaches sober-curious and wellness audiences. Katy Perry's personal Instagram amplifies paid campaigns organically.

De Soi Ad Copy & TikTok Creative Themes

Copy themes: "Pleasure without regret," adaptogen-infused botanicals, French-Californian aperitif culture, and sophistication as the alternative to wine. Tone is glamorous, relaxed, and adult. The brand deliberately avoids sober/recovery language, positioning the choice as lifestyle elevation rather than abstention.

De Soi Google Ads, YouTube Ads & Cross-Platform Lessons

De Soi demonstrates how celebrity co-founders can compress years of brand-building into a single launch cycle — Katy Perry's announcement generated national press and immediate DTC traffic. However, sustaining that momentum requires a product and brand design that lives up to the initial celebrity halo, which De Soi's luxury aesthetics deliver.

Find De Soi Ads: All Search Variants

Searching for De Soi? Whether you type De Soi ads, De Soi Meta ads, De Soi TikTok ads, De Soi Google ads, or see all De Soi ads — this page surfaces every active and historical De Soi creative we have indexed. Browse the full archive at De Soi ad library. Related queries: De Soi ads, De Soi ad library, see all De Soi ads, browse De Soi ads, find De Soi ads, where to see De Soi ads, De Soi Meta ads, De Soi Facebook ads, De Soi Instagram ads, De Soi TikTok ads, De Soi Google ads, De Soi YouTube ads, Katy Perry De Soi ads, Morgan McLachlan De Soi ads.

Frequently Asked Questions

Where can I see De Soi ads?
De Soi's Meta and digital ad creatives are available at AdLibrary.com.
What platforms does De Soi advertise on?
De Soi runs paid ads on Instagram and Facebook, with Katy Perry's personal social channels providing significant organic reach amplification.
Who are De Soi's main competitors?
Ghia, Seedlip, Kin Euphorics, and Surely compete in the non-alcoholic aperitif and sophisticated NA beverage segment.
What makes De Soi's ads effective?
Celebrity co-founder cachet plus genuinely luxury brand aesthetics creates an aspirational identity in the NA space that health/wellness framing alone cannot achieve.
Who co-founded De Soi?
Pop star Katy Perry and winemaker Morgan McLachlan co-founded De Soi in 2022. Perry's involvement was central to the brand's high-profile launch and ongoing media presence.
What other ways do people search for De Soi ads?
Common search variants include: De Soi ads, De Soi ad library, see all De Soi ads, browse De Soi ads, find De Soi ads, where to see De Soi ads, De Soi Meta ads, De Soi Facebook ads. All of these queries surface the same De Soi ad creative in our library.