Our Place makes the Always Pan — a multi-functional ceramic pan replacing 8 cookware pieces. Founded 2019 in LA, it built the category through viral DTC and celebrity partnerships.
Get unlimited access to analyze competitor ads, save creatives, and discover winning strategies.
See all ads on AdLibrary →Our Place is an LA-based cookware brand founded in 2019 by Shiza Shahid and Amir Tehrani. The brand's Always Pan, a multi-functional ceramic non-stick pan that replaces 8 pieces of cookware, became a social media phenomenon. Our Place differentiates through a multicultural heritage narrative and celebrity partnerships including Selena Gomez. Also searched as Our.
Our Place's strategy combines functional simplification (one pan, many uses) with a rich cultural narrative about the role of cooking in multicultural family life. The Always Pan became a symbol of home and heritage, not just kitchenware. Celebrity ambassador Selena Gomez brought massive reach to the brand's Latin American cooking identity. See Our Place ads at adlibrary.com.
On Meta platforms, Our Place runs lifestyle cooking video ads, Always Pan feature explainers (the steamer basket, the spatula rest, the pour spout), and color launch announcements. Selena Gomez campaign content is amplified through paid media. Instagram is the dominant discovery channel given the product's strong visual identity.
Core copy: 'the Always Pan,' 'replaces 8 pieces of cookware,' non-toxic ceramic, multicultural cooking heritage, and Selena Gomez association. Limited-edition color collections drive urgency-based purchase. The brand positions cookware as a cultural artifact, not a kitchen tool.
Our Place demonstrates that a product doesn't need to be technologically novel to dominate social media — it needs to carry cultural meaning. The Always Pan's success wasn't about ceramic chemistry; it was about making home cooking feel like an act of cultural pride. Marketers should ask: what meaning does our product carry beyond its function?
Searching for Our Place? Whether you type Our Place ads, Our ads, Our Place Meta ads, Our Place TikTok ads, Our Place Google ads, or see all Our Place ads — this page surfaces every active and historical Our Place creative we have indexed. Browse the full archive at Our Place ad library. Related queries: Our Place ads, Our Place ad library, Our ads, Our ad library, see all Our Place ads, see all Our ads, browse Our Place ads, browse Our ads, find Our Place ads, find Our ads, where to see Our Place ads, where to see Our ads, Our Place Meta ads, Our Meta ads.
