Year & Day offers elegant, minimalist tableware and ceramics designed in California and responsibly crafted in Portugal for effortless everyday dining.
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See all ads on AdLibrary →Year & Day is a San Francisco DTC tableware brand founded around 2017 by Kathryn Duryea, a Stanford MBA and former Tiffany & Co. marketing executive. The brand sells European-made ceramic plates, bowls, and flatware in muted California-sky tones, competing on dishwasher-safe durability and minimalist aesthetics at prices below comparable premium retail. Sold exclusively via its website. Also searched as Year.
Year & Day's advertising strategy leans on the aspirational table-setting aesthetic combined with a practical 'built to last' durability message. Instagram is the primary discovery channel — their muted Fog, Moon, Daybreak, and Midnight colorways are instantly recognizable and highly pinnable. Editorial placements in wedding registries and home design publications drive intent-heavy traffic. See their ads at AdLibrary.
Year & Day's Instagram ads showcase beautifully styled table settings with the brand's signature muted palette. Facebook retargeting targets engaged couples and new homeowners who have browsed registry or home content. The brand leans into seasonal gifting cycles — particularly wedding season and the holiday gifting window — with bundle messaging and 'complete the table' set promotions.
Copy themes: durability ('dishwasher safe, every day'), aesthetics ('the table you've always wanted'), European craft ('made in Italy and Portugal'), and value ('less than comparable retail'). The brand name itself — Year & Day — nods to how long beautiful things should last, embedded in every headline. Registry-focused copy peaks from March through September.
Year & Day shows how DTC can win in a commoditized category (dinnerware) by owning a precise aesthetic niche — California minimalism — and then backing it with a practical durability claim that removes purchase hesitation. The founder's luxury retail background (Tiffany) shows in the photography quality and copy tone, which elevate the brand above commodity tableware without requiring luxury price points.
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