A certified B Corp offering a curated marketplace of sustainable, eco-friendly, and responsibly sourced consumer goods.
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See all ads on AdLibrary →EarthHero is an online marketplace curating sustainable and eco-friendly products across categories including apparel, home goods, and personal care, sold direct-to-consumer through its e-commerce platform. The brand vets suppliers for environmental and ethical standards. EarthHero advertises across Meta placements to build awareness for its sustainable shopping platform.
EarthHero is a curated marketplace for sustainable products, run as a Certified B Corp. Its paid social has to do two jobs: build trust in the curation and show the products themselves. Creative highlights vetted brands, practical swaps for everyday items and its sourcing standards, positioning the store as a shortcut for shoppers who want sustainable choices without researching every label. Explore their ad creative at AdLibrary.
On Meta, EarthHero promotes product categories and individual sustainable swaps such as reusable, plastic-free and low-waste items. Expect collection carousels, brand spotlights, gift guides around holidays and Earth Day, and simple lifestyle imagery. Because it sells many brands, catalog-style formats let it show relevant products to each audience segment. Placement mix and formats evolve over time, so tracking the live ads in AdLibrary shows which versions the team keeps running longest.
Copy themes: (1) sustainable shopping made simple; (2) every product vetted against sourcing standards; (3) small swaps that reduce waste at home; (4) a company that gives back through 1% for the Planet. Tone is optimistic and practical rather than guilt-driven, inviting shoppers to start with easy changes. Reviewing these angles side by side helps marketers spot which promises recur across ads and which are tested briefly before being dropped.
EarthHero shows how a marketplace can differentiate through curation and values. Marketers can borrow its trust-first messaging, its use of B Corp credentials and its seasonal gift and awareness-day campaigns across Google Shopping, email and YouTube. Clear standards turn vague eco claims into concrete reasons to buy. The takeaway for marketers is to test one clear message per channel and adapt the format, not the core promise, as audiences move between platforms.
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