Dubai's circular luxury pioneer since 2011 — authenticated pre-owned Hermès, Chanel and Rolex at up to 90% off, with $47.6M raised.
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See all ads on AdLibrary →Founded in Dubai in 2011 by Kunal Kapoor, The Luxury Closet is the Middle East's pioneer of authenticated pre-owned luxury e-commerce. The platform offers handbags, jewellery, watches and fashion from top luxury houses at up to 90% off retail price, having raised $47.6M across 10 funding rounds with Huda Kattan among its investors. Also searched as The.
The Luxury Closet balances aspiration and value — showing genuine luxury brand names alongside sharp discount percentages. The sustainability angle ('circular fashion') adds a values-based appeal to affluent, conscious consumers. See active creatives at AdLibrary.
Instagram is the primary creative channel with high-production carousel ads showcasing iconic bags and watches. Facebook drives retargeting and lookalike audience expansion. The brand targets affluent GCC women and expat communities across UAE, Saudi Arabia, Kuwait and Qatar.
Core copy themes: authentication ('100% verified authentic'), value ('up to 90% off retail'), sustainability ('buy pre-loved, reduce waste'), and aspiration ('own Hermès from AED X'). Influencer endorsement from Huda Kattan elevates trust signals in ads.
The brand shows how pairing aspiration with tangible value (deep discounts on recognised luxury brand names) can drive both DTC conversion and organic social sharing. Strategic celebrity investor announcements (Huda Kattan) function as earned media that outlasts any single paid campaign.
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