Koia delivers 18g of plant protein in a refrigerated grab-and-go bottle, leading the clean protein shake segment at Whole Foods and Sprouts.
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See all ads on AdLibrary →Koia was founded in 2016 in Chicago by Christopher Hunter and Dustin Baker. The brand makes plant-based protein shakes available in the refrigerated grab-and-go section of Whole Foods and Sprouts. With 18g of protein from rice, pea, and coconut, Koia positioned itself as a clean alternative to dairy-based protein shakes.
Koia's advertising leads with the convenience of the grab-and-go format and the protein stat — a dual benefit that satisfies both the busy professional and the fitness-motivated plant-based eater. Facebook and Instagram campaigns target Whole Foods shoppers and vegan/flexitarian fitness audiences. See their ads at AdLibrary.
Instagram flavor-reveal creative and lifestyle shots in gym and outdoor contexts drive awareness among 25–40 health-motivated audiences. Facebook runs retailer-locator ads directing consumers to nearby Whole Foods and Sprouts. The brand uses influencer partnerships in the plant-based and yoga/fitness communities.
Core themes: '18g plant protein,' grab-and-go convenience, clean ingredients, dairy-free, and post-workout recovery. Flavor-focused creative (Birthday Cake, Cold Brew) broadens appeal beyond strict nutrition buyers.
Koia demonstrates that refrigerated distribution is itself a brand signal — placement in the natural food store cooler implies freshness and premiumness that shelf-stable protein drinks cannot claim. The channel choice is part of the marketing strategy.
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