Costa Rica's original DTC gourmet coffee brand since 1985, Café Britt pioneered roasting at origin and shipping worldwide—a model that defined the specialty coffee DTC playbook.
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See all ads on AdLibrary →Founded by Steve Aronson in Heredia, Costa Rica in 1985, Café Britt pioneered the concept of roasting coffee at origin and shipping it directly to consumers—a model that predated the specialty coffee DTC movement by decades. The brand expanded into chocolate and gourmet gifting, became Costa Rica's leading airport gift purchase, and ships worldwide via DTC e-commerce. Also searched as Café.
Café Britt's paid media blends DTC gifting campaigns with destination-marketing adjacency—travelers who discover Café Britt at Costa Rican airports often become DTC subscribers after returning home. Google Shopping captures 'Costa Rican coffee' and 'coffee gift' searches. Meta campaigns target coffee enthusiasts and gift buyers, especially around Christmas, Mother's Day, and Father's Day. See Café Britt's active ads on AdLibrary.
On Instagram, Café Britt showcases Costa Rica's coffee landscape, the Heredia roastery, and gifting occasions. Facebook drives direct response among gift buyers 35–65 with coffee and gourmet food interests. The brand's chocolate and confectionery line enables multi-product bundling in holiday campaigns, increasing AOV.
Primary copy themes: roasted at origin freshness, 40 years of Costa Rican coffee expertise, 'the gift of Costa Rica,' and premium chocolate pairing. The airport gift narrative is increasingly used to trigger nostalgia in travelers who previously purchased in-country. Subscription offers position the brand as the freshest daily cup from a specific origin.
Café Britt demonstrates how physical retail in high-traffic gifting environments (airports) can seed a global DTC subscription base—the airport purchase is the acquisition and the DTC site is the LTV engine. For food and beverage DTC brands: travel retail is the highest-quality first-party data acquisition channel because buyers are self-selecting as the target demographic.
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