Hunter & Gather makes nutrient-dense, ancestrally inspired condiments for the UK's keto and paleo community, built by two founders who eat everything they sell.
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See all ads on AdLibrary →Hunter & Gather was launched in October 2017 by Amy Moring, a lifelong coeliac, and Jeff Webster, a health-optimisation enthusiast. The brand makes paleo and keto-friendly condiments — including avocado oil mayonnaise, sugar-free ketchup and collagen — formulated without refined sugars, grains or inflammatory seed oils. Also searched as Hunter.
Hunter & Gather runs a distinctly education-first advertising approach. Rather than leading with taste or price, ads lead with ingredient science — why avocado oil outperforms rapeseed, why their ketchup has zero grams of sugar. This positions the brand as a trusted authority and filters in high-intent buyers. See Hunter & Gather's live ad creatives at the Hunter & Gather ad library.
The brand's strongest ads on Meta target keto, carnivore, and ancestral health interest groups with ingredient comparison content and 'what I eat in a day' style UGC. Instagram is used for aspirational lifestyle content showing healthy meals made with their range. Facebook long-form video works especially well for educating new-to-keto audiences.
Copy is authoritative, data-backed and anti-processed: 'No refined oils. No hidden sugars. Just real food.' The brand leans into ingredient provenance — avocado oil cold-pressed, egg yolks from free-range hens — which resonates with health-optimiser buyers willing to pay premium. Founder faces appear frequently, reinforcing the 'we eat this too' trust signal.
Hunter & Gather shows that niche doesn't mean small. By owning 'the keto condiment brand' completely, they built a loyal, high-LTV customer base that funds expansion into new categories (collagen, supplements) without diluting the brand. Marketers targeting health-conscious niches should consider leading with science, not just taste, to command premium pricing.
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